The ways of advertising our changing. We are now in the generation of story telling and relationship building. This cannot be accomplished through newspapers or a billboard. Check out Social Media.

1. Social Media for Real Estate
Be where the people are and start
building those relationships!

2. The Power of Facebook

3. 1.11 Billion Facebook Users

4. So a lot of people checking in EVERY day!

5. 67 Percent of American Adults
are members on Facebook
That means 67 out of 100 people you could be building relationships
and trust with!

6. 751 Million!!

7. 141.5 Average Friends per User
So your friend has 141 friends and they have
141 friends and . . .
THINK OF YOUR
MARKETING REACH!!

8. Promoting a post
Advertising that will reach a large audience for a small amount of
money. Compare this reach with other forms of
marketing.

9. Photos!!
240 Billion uploaded photos to date (June
2013)

10. Tips for Facebook Content
Keep posts short (80 Characters or less is known to get 27 percent higher
engagement rates.)
Use visually eye catching images (Photos have always gotten higher
EdgeRank scores.)
Provide actionable status updates by asking questions, making a fill in the
blank status, or anything that generates an action by the fans.
Share videos (property videos, videos that you make with tips, location
videos . . .) Not too long though.

11. The Power of LinkedIn

12. Over 225 Million LinkedIn
Members.
In the U.S. alone there are 77
Million Members!

13. 79 Percent of LinkedIn Users are over the age of
34 years.
U.S. LinkedIn Members earn an average annual
household income of $83,000.
The average age of a LinkedIn Member is
44.2 years.

14. Trust!
• 87 Percent of LinkedIn Members TRUST the
product related information they hear on LinkedIn.
• 49 Percent of LinkedIn Members TRUST the
word-of-mouth information they hear on LinkedIn.

15. 77 Percent of LI Members do product or service
related research on the network.
60 Percent have clicked on an advertisement.
51 of LinkedIn Members
HabitsPercent of online B2C marketers use LinkedIn.
83 Percent of online B2B marketers use LinkedIn.

16. How to make the most of LinkedIn
Join relevant groups or create your own group
Keep in contact with your connections and if they are potential
client connections keep in contact and build that relationship.
Maybe even offer to move the connection over to your other social
media platforms.
Keep your profile up date and complete
Ask for endorsements and give endorsements
Ask for recommendations
Look at your profile or ask someone else to look at it and make
suggestions on how you could enhance it
Go ahead and advertise!

17. The Key to Opportunity is Here!
What Will You Do With It?

18. Places to go for help in managing and
creating content
1. Pagemodo – You can create your timeline photo, custom tabs, schedule
posts, get contents for posts - A REAL GOLD MINE!!
2. Houzz – A place I like to go for visual content and even helpful tips.
3. Twitter – Another place to gather content. Just type a hashtag and the
subject you are searching, such as #syracuseevents or anything you want
to search.
4. LinkedIn – Often I go there to get ideas on content from what people are
talking about or what I find in my newsfeed on there.
5. Pizap – A great place to put together photo collages and photo material
for FB.
6. Picmonkey – Another great photo-fun place.

19. Sarah Cole VA on Demand
Social and Internet Consultant
“My passion is guiding the Real Estate
Professional in the ever changing field of
Internet and Social Media Marketing”

20. Please find me on FACEBOOK - https://www.facebook.com/sarahcolevaondemand
LINKEDIN - http://www.linkedin.com/in/sarahcolevaondemand
TWITTER - https://twitter.com/SColeVAonDemand
PINTEREST - http://pinterest.com/sarahvaondemand/boards/