BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
How To Win Friends and Influence People - On Facebook
1. How To Win Friends
and Influence People
– On
A brief presentation by
Sarah Bauer
Project Manager
Navigator Multimedia
2. Who’s on the Facebooks?
•757 million daily active users
•[ Canadians are the most active Facebook
users in the world ]
•475 billion items shared by Facebook
users daily
•Facebook users are exposed to a potential
of 1500 pieces of content every time they
log in.
Statistics quoted from Craig Smith at ExpandedRamblings.com: “By The Numbers: 98
Amazing Facebook User Statistics Updated March 2014” 13 March 2014
3. Why should my business be on
Facebook?
Learn more about your target audience.
Search engines appreciate it (Pages drive traffic).
Build a community around your business.
Boost customer service and transparency.
Your customers are there.
4. Wait – why should I listen to you?
• I’m really smart.
• No really, I am.
• Author of 200+ blog posts about online marketing, social media and web
design at KelownaWebDesigns.com
• English Literature BA graduate from the University of Victoria
• 3 years experience writing for the web
• Cited author for the acclaimed web writing text book Letting Go of the
Words by Ginny Redish
• Twice-featured author for web design publication Smashing Magazine
• Social media manager at Navigator Multimedia
• Self-admitted Instagram junkie
5. OK, so, am I doing it right?
Profile – you need this to get started
Page – dedicated to your business
Group – a place for likeminded people to
gather around a topic, interest or event
6. Why’s it so hard to get people
to Like my Page?
-Cool it! “Likes” aren’t everything.
-It’s really about engagement.
-Engagement happens on Facebook
when you can get a dialogue going
between your brand and your
customers.
-Ex: Comments, shares, posts and
yes, “Likes”.
8. The Pages People
Like to “Like”:
• Belong to friends and family they wish to
support.
• Are representative of a lifestyle/identity
they wish to present of themselves to the
world.
• Offer up ridiculously brilliant content and
incentives (coupons, contests) on the
regular.
9. Content:
sweet, sweet content
• Pictures, articles, blog posts,
videos
• A mix of stuff you find from
around the web and stuff you
create yourself
• It’s gotta be relevant and
interesting to your target
audience – that’s what makes
people want to share it with
others
• In fact, it’s gotta be all about
your target audience – not you.
13. Tips for engagement:
Be consistent – create a schedule for posting (once a
day during your work week, for starters)
Be relevant – post content that affects your audience
Be excited and have fun – it’s Facebook! It’s a place for
friends. You don’t make friends by being a bragging,
boastful robot
Be there – respond to comments, questions and
feedback
14. Examples of things to post
The latest industry news
High-res images of your services or products
“in action” – get customers involved with photo contests
Opinions, FAQ’s and advice
that pertains to using your services or products
Video content
how to’s, ‘backstage tours’, ‘how-it’s-made’, customer/employee
spotlights
Content of related businesses
local connections, complimentary services
15. Sarah’s General Warnings:
• Don’t make Facebook your sole
Internet address – you don’t
own it.
• Don’t expect to see results right
away – Facebook requires
ongoing engagement (you get
what you give).
• Facebook is a public space
where people can say mean
things. Be prepared to
moderate trolls and keep your
customer service standards in
check (and your skin thick).
16. Sarah’s Absurdly On-Point
Recommendation For Facebook
Success
1. Don’t start till you have a friggin’ plan!
[Social Media Strategy ]
2. What are your goals?
Get people back to your website
Share information about your business
Connect with prospects
3. What resources do you have on hand to manage the page and
make content? Do you need to hire a content writer?
4. Who will make the content? Who will find content? Who will post?
What “voice” will your Page have?
17. Step 1: Strategy.
Step 2: Content.
Work with experts to develop a strategy that works for your specific
business needs
Navigator Multimedia offers Social Media Strategy packages as part of
our Search Engine Optimization services
Get professionally written content to share with your followers and
reuse across your website and other social media platforms
You got it – we write. We write great stuff for the web.