Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

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Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz. Covering the intersection of one's online and offline details through big data brokers like Acxiom and Datalogix, and their partnerships with social networks like Facebook and Google.

Tecnologia Negócios

Social Media & Data Brokers
Sarah A. Downey,
@SarahADowney
Randal L. Schwartz, @Merlyn

education level
estimated net
worth
types of recent
purchases
number of kids
religious &
political views
marital status
mortgage
amount
investments
salary
habits (like
smoking &
gambling)
contact info

Uses (and misuses)
• Lowered credit scores and
credit limits
• Price discrimination
• Denial of insurance
coverage, or more
expensive coverage
• Lost job opportunities
• Stalking, harassment
• Identity theft
• Filter bubbles
• Censorship of speech and
association due to fear of
later repercussions
• Erosion of the 4th
Amendment

Online + offline melding
Brick &
mortar store

Opting out: it’s hard
Enclosed circles show affiliation between sites (same opt-out
procedure, same parent company, and/or shared databases)
/ /

Be vigilant about your personal info,
and happy Dragon Con.
Thanks!
Sarah A. Downey
@SarahADowney
sarah@sarahadowney.com
Randal L. Schwartz
@Merlyn
merlyn@stonehenge.com

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Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

1. Social Media & Data Brokers Sarah A. Downey, @SarahADowney Randal L. Schwartz, @Merlyn

2. education level estimated net worth types of recent purchases number of kids religious & political views marital status mortgage amount investments salary habits (like smoking & gambling) contact info

5. How they know it: involuntary

6. How they know it: voluntary

8. Uses (and misuses) • Lowered credit scores and credit limits • Price discrimination • Denial of insurance coverage, or more expensive coverage • Lost job opportunities • Stalking, harassment • Identity theft • Filter bubbles • Censorship of speech and association due to fear of later repercussions • Erosion of the 4th Amendment

9. Online + offline melding Brick & mortar store

10. Opting out: it’s hard Enclosed circles show affiliation between sites (same opt-out procedure, same parent company, and/or shared databases) / /

11. DIY: abine.com/optouts.php

12. Facial recognition

13.

14. Privacy tips 1. Guard your info 2. Opt out 3. Smart profile pics 4. Block trackers 5. Use alias data 6. Support privacy orgs

15.

16. abine.com/maskme

17.

18. Be vigilant about your personal info, and happy Dragon Con. Thanks! Sarah A. Downey @SarahADowney sarah@sarahadowney.com Randal L. Schwartz @Merlyn merlyn@stonehenge.com

Social media and data brokers, presented at 2013 DragonCon EFForums with Randal Schwartz

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