Introducing the GSA program and opportunities for youth by Rahma Marref. Session about Blogger and YouTube creator platforms, tips for content creators and audience attraction by Sara Si-moussi.

1. Do it Google Way
Algeria
#gsamena
#gsamena2014
#dzgsa
#esigsa
#DoItGoogleWay

2. Contribution of Ibn
Rochd ILIMA’s in
improving IT in Batna
Ibn Rochd ILIMA’s Manager

3. Marref Rahma
1CS @ ESI

4. Tell us something you know
about Google

5. Google Student Ambassador
Program

6. What’s the GSA Program ?
An opportunity for students to act as liaisons
between Google and their universities.

7. Students... ?
Who are:
● Enrolled in full-time undergraduate/postgraduate study
● Available 10 hours per month to spend on Google evangelist work
● Familiar with Google products
● Active Google+ users
● Involved with student organizations and activities

8. Students like...

9. Students like...
YOU !

10. Why is the GSA Program for ?
● Enhance your professional development, leadership and
communication skills
● Meet, learn from Googlers and interact with them
● Be eligible to participate in special Google events, training and be
considered for local internships
● Add the GSA program experience to your CV
● Receive your own pretty and exclusive Google SWAG

11. The GSA’s Community
● Access the unique network of GSA around the world (>1000 students).
● Interact with many enthusiast and passionate students from foreign countries !

12. The GSA’s Community

13. The GSA’s Community

14. The mission of a GSA
Attend the Summit :
● Workshops, trainings to learn about Google tools
● Get resources to enhance your professional development
● Work in a collaborative work environment
● Get your official certificate as GSA !

15. The mission of a GSA
Rouse Your Campus « It’s Your Turn to Shine ! »
● Act as a campus contact for Google teams
● Help Google better understand each university’s culture
● Hold trainings and events with your university community around
Google’s core products, programs, initiatives

16. How to apply ?
STAY TUNED !

18. Broadcast YourSelf
Algeria

19. Who’s speaking?
Sara Si-moussi
saramoussi@gsa-mena.org

20. Session Roadmap
 The Web Content Creators
 How to contribute ?
 Google Technologies for
Content Creators
 Craft a Successful YouTube
Content Strategy

21. The 3 WEBs
Read-Only
1996
Read & Write
2006
Read & Write
& Understand -
2016

22. What things did you search
for on Google this year ?

23. Google Search Year in review !

24. Who are the Content Creators ?
Sweden's PewDiePie, the most
popular YouTuber in the world.
The most trending Blog
YouTube Spotlight !!!
The Saudi Arabian Women’s Blog

25. It can be also …

26. But … How do I contribute ?
Create Your Own Website !
+

27. But … How do I contribute ?
Use social medias !

28. But … How do I contribute ?
Create and feed a blog

29. But … How do I contribute ?
Blog vs Website
• Content is regularly updated.
• Not formal.
• Interactive.
• Informative and educational.
• Interactivity about
industry/customer issues.
• Some people have a blog.
• Content is static.
• Formal/professional.
• Interactivity does not exist.
• Transactional.
• Communication about products and/or
services.
• Almost everyone has a website.

30. Google Technologies for
Content Creators
Google Webmaster Tools

32. Blogger : Some History don’t do harm !
• Pyra Labs, 1999
• http://www.blogger.com
• Bought by Google in 2010.
• Hosted on BlogSpot or any
user preference.

33. Blogger : what makes it special ?
• Have as much blogs as you want !

34. Blogger : what makes it special ?
• An easy way to manage the blogs you are following.

35. Blogger : what makes it special ?
• Log in with your Google Account

36. Blogger : what makes it special ?
• Connect with Google+

37. Blogger : what makes it special ?
• You can make money with Blogger through
Google AdSense !

38. 5 Tips to Write
Good Blog Post

39. #1
The Post Headline
Is More Important
Then The Post Itself
• 30 Most Successful People In Web Design.
• 10 Reasons Why You’re Not Losing Weight
• How To Optimize Your Blog For Search Engines, To Get More Traffic!

40. #2
Size does matter
• Too much text makes it look like there is a lot to do
• People looking for a quick answer can’t skim 3000 words.
• People with time still don’t want to read 3000 words if there
is a chance it was a waste of time.

41. #3
Images Sell
Your Blog Post

42. #4
Styling your post
increases readability

43. #5
Write about something
people want to read

44. Quick Quiz

46. YouTube in Facts
• YouTube is a video-sharing website
• Headquartered in San Bruno, California.
• Founded: February 14, 2005
• Founders: Chad Hurley,
Steve Chen, Jawed Karim
• Owned by Google in 2006
• CEO: Susan Wojcicki

47. YouTube in Features

48. YouTube in Features

49. YouTube in Features

50. YouTube in Features

51. YouTube in Features

52. YouTube in Features
Brandings
Call To Action

53. YouTube in Features

54. YouTube in Features

55. Craft a Succesful
YouTube Content
Strategy

56. Why do we create ?
• Be famous
• Just share something we’re
good at it with the world !

57. The creative lifecycle
1.Be Happy
2.Get Viewers
3.Keep Your Viewers Happy

58. Keep Yourself Happy !
Be
passionate

59. Be Inspired and Inspirational !
• Build a social army by the
exchanges that occur between
people that view your channel
• Give them way ideas to share

60. Build a sustainable plan
- Consider your show idea :
● Excite you, Inspire you, Passionate you
● Authentic
- How sustainable are your ideas ?
- If your audience is already here, are you able to
maintain the show ?
i-e : Your energy, your resources
- You don’t need fancy tools for that

61. Get Viewers
Make your content
● Shareable : use ways to share, give reason to share ; what will you
do as a viewer ?
● Discoverable : easy to find.
o Sharing, being opted-in, YouTube Search Engine.
● Accessible : does it require to have a look on a previous video to
understand its content ?
● Collaborative : think about collaborating with people that do the
same thing as you do → opportunity to gain new fans

62. Get Viewers
Tips on collaborating with other YouTubers
● Make sure you have the same target audience
● Make sure your guest (collaborator) is/are
really proud of their role in your video so as
he/they share your common content

64. Example of Successful Collaboration

65. Keep Your Viewers Happy
Building a sustainable viewership
Make your content
● Conversational
● Targeted
● Consistent
● Interactive

66. Conversational Show
● Why ?
Involving your fans give them a reason to view your channel.
And btw you’d have just gained lawyers of your trend on the net.
● How ?
Speak:
- To Them in the Camera.
- With them through social medias.

67. Targeted Show
● Find out who’s watching your channel, their ages, their
interest, are they passionate ?
● Check out your audience details.

68. Consistant Show
● Consistency means different things depending on who you
ask → a must to build a successful channel.
● Consistency is expected on : format, titles, show …etc.
● TV vs YouTube : YouTube allows viewers to watch what they
want when they want.
● To grow your channel you have to specify a clear, narrow &
focus topic on your stream.
● Whether you wanna switch to another type of content, ask
yourself first how my fans will feel about it ?

69. Interactive Show
• Think about ways to involve your fans :
• Examples:
- Play games
- Launch challenges
- Ask them for video ideas
- Put on your creativity hat !

70. Optimizing Content
Titles Thumbnails Descriptions
● Good title :
o Keywords first,
o Is descriptive (but
not too long),
o Gives you a teaser
of the video
o Puts the branding
and episode
numbers at the
end.
• Good Thumbnail :
o Look good at
multiple sizes,
o Be in-focus,
o Close-up,
o High resolution &
high contrast,
o Match the video’s
content
• Good Description :
o What audience can
expect
o Most important in
the 3 first lines
o Keywords first
o Describe what’s on
the video
o Helpful links

71. Examples

74. Further readings
• Web 3.0
• Digital Advertising
• Search Engine Optimization
• Cloud

75. FUN TIME !

76. www.google.com/students
Google Opportunities

77. Want to take part of Google World ?
Yeah ! There’s more ……
Google Opportunities

78. Made with Code

79. Made with Code
‘‘ Made with code inspires girls to pursue their dreams with code
! ’’

80. Made with Code

81. What can you do with made w/ code?
• Design your jowlery
• Design Dresses
• The decoration of your house
• Build the music
• Build your own website in easy way on : https://webmaker.org
You can not believe that you will be
able to do that with Code ?

82. What can you do with made w/ code?

83. What can you do with made w/ code?

84. Made w/ Code
Check : www.madewithcode.com
And see the awsomeness you can realise
with Code

85. Google RISE Awards
“Google aspire for students to be creators and not just
consumers of tomorrow’s technology”

86. Google RISE Awards
Google RISE Awards are grants for organizations across the globe
that :
• Run initiatives that reach girls , underrepresented minorities,
and students facing socio-economic barriers under age 18
• Promote CS Students

87. Google RISE Awards

88. What to do ?
• Demonstrate scale of CS program over one year and keep
Google updated on progress by submitting midyear and end of
year reports , Report on progress.
• Communicate ideas and expertise on CS outreach programs
within the global RISE community, taking part of a big community and
share resources with it !

89. What do you receive ?
• Funding: Grants range from $15,000 to $50,000 USD.
• Access to a global network of CS partners: This includes an invitation
to the annual RISE Global Summit and participation in the
Google+ online community.
• Consultancy with Google experts and volunteers: Learn about
technical tools & organizational development over the course
of 12 months

90. How to apply ?
check back in Fall 2015 for more information on applying for the
2016 Google RISE Awards.
For more informations check :
www.google.com/edu/programs/google-rise-awards

91. Google Online Marketing Challenge

92. Google Online Marketing Challenge

93. Google Online Marketing Challenge
It is a unique opportunity for students to experience and create
online marketing campaigns using Google AdWords and Google+
.
With a $250 AdWords advertising budget provided by Google,
students develop and run an online advertising campaign for a
business or non-profit organization over a three week period.

94. How to apply ?
• Catch an idea
• Form a team
• Find an advisor
• Go through Google Online Marketing Challenge website and apply

95. Where and When ?
Application is open now !
Check : www.google.com/onlinechallenge

96. Google Science of Fair
And for more informations Check :www.google.com/students
And More !

97. Walk and Talk
like a millionnaire !
Hangout with Mo’ath Khlifat from Amman - Jordan

99. It all starts
with trying
Hangout with Marwa Jarks from UAE