1. SARA QUINN / @saraquinn
Reporting with
simple (mostly free!)
social media tools

2. 100 hours of video uploaded
every minute!

3. 100 hours of video
500 million tweets every day!

4. 100 hours of video
500 million tweets
277 million on LinkedIn

5. 100 hours of video
500 million tweets
277 million on LinkedIn
1.3 billion on Facebook

6. What do people want?

7. Funny photos of your cat.

8. Reporting
Conversation
Brand (Trust)
Inspiration
FOUR IMPORTANT THINGS ABOUT SOCIAL MEDIA:

9. What does social media do best?
Helps you to report and to find sources.
Helps you understand and act on trends.
Helps you to crowd-source information.
Elicits real-time reaction to breaking news.
Enables a conversation with your audience.
Helps you to tell your own story.

10. æ5ðÀ^_`ðR[aZPð@cU``Q^ðcM_ðMð_UXXeð`TUZSðµð<Q[XQð`QXXUZSðe[a∂cTM`ð`TQeðTMPðR[^ðN^QMWRM_`ð¾¾¾ø

11. “Social media encourages
participation and invites
or allows response.”
Alan Rusbridger
Editor-in-Chief of
The Guardian

12. “Something published
can be the beginning of
the journalistic process
rather than the end.”
Alan Rusbridger
Editor-in-Chief of
The Guardian

13. Reporting
Conversation
Brand (Trust)
Inspiration

14. Cision survey in November 2013
A survey of 600 journalists

24. The story expands into
a shared social space.

26. Sohaib Athar

28. News breaks first on social media.
It just does.

29. See what people are saying
about searchable topics
Monitor which articles are shared
Reach out to sources
Provide context where conversation
is already happening
SOCIAL MEDIA TOOLS ALLOW JOURNALISTS TO:

30. Reporting tools
Conversation
Brand (Trust)
Inspiration

31. Topsy.com
A SOCIAL MEDIA TOOL:

32. A social search tool with over
400 billion pieces of content.
petepetepete

35. !

37. Also provides a sentiment score and
lists of influencers for that topic.

38. You can also filter by content types
such as links, photos, videos, your
top influencers or social trends
in ten languages.
http://topsy.com/

39. Buzzsumo.com
A SOCIAL MEDIA TOOL:

40. Similar to Topsy but it searches:
Twitter
LinkedIn
Facebook
Google+
Pinterest
petepetepete

41. petepetepete

42. petepetepete
http://buzzsumo.com/ media petepetepete

43. Geofeedia.com
A SOCIAL MEDIA TOOL:

44. A bird’s eye view of location-based
social media conversation.
(You can eavesdrop).

45. http://geofeedia.com/

46. Live Chats:
Coveritlive.com
Scribblelive.com
Twitter
A SOCIAL MEDIA TOOL:

48. http://www.coveritlive.com/index.php?
option=com_altcaster&task=siteviewaltcast&altcast_code=f15143d4c9

49. To cover an event in real time.
LIVE BLOGGING:

50. To cover an event in real time.
To instantly publish live commentary.
LIVE BLOGGING:

51. To cover an event in real time.
To instantly publish live commentary.
To have a conversation with many people.
LIVE BLOGGING:

52. To cover an event in real time.
To instantly publish live commentary.
To have a conversation with many people.
To post images, videos, audio.
LIVE BLOGGING:

53. To cover an event in real time.
To instantly publish live commentary.
To have a conversation with many people.
To post images, videos, audio.
To conduct a poll.
LIVE BLOGGING:

54. To cover an event in real time.
To instantly publish live commentary.
To have a conversation with many people.
To post images, videos, audio.
To conduct a poll.
To archive the conversation.
LIVE BLOGGING:

56. http://www.poynter.org/how-tos/newsgathering-storytelling/writing-tools/225890/have-you-lost-that-writing-feeling-is-it-gone-gone-gone/

57. http://www.ydr.com/ci_20307259/filing-your-taxes-got-questions-chat-live-accounting

58. A conversation with mayoral candidates
Q&A with aspiring Olympians
Coverage from the polls
Play-by-play at a little league tournament
People waiting in line for concert tickets
LIVE BLOGGING:

59. Storify
SOCIAL MEDIA TOOL:

61. http://storify.com/SInow/march-madness-day-2-live-blog

62. SARA QUINN / @saraquinn
Reporting with simple
(mostly free!)
social media tools