Sara Logel

Indianapolis, Indiana Area United States

Market Research Analyst

Advertising / Marketing / PR

• Contributes content to Hardware Retailing magazine and website focused on trends and research for the home improvement industry. Hardware Retailing magazine is distributed to more than 35,000 independent home improvement retailers. • Leads e-mail marketing initiatives by managing lists, creating campaigns and deploying e-mails. • Creates and implements B2B marketing campaigns. • Develops surveys using Qualtrics. Deploys the surveys and generates repots in accordance with the designer. • Analyzes industry trends and the home improvement market. • Aids in strategic planning initiatives.