Discussion guide from Unsummit #5 on Integrate, Provide, Listen by @sara_g_n_kerr

1. 6/18/11 © St. Catherine University 1 @Sara_G_N_Kerr

2. 6/18/11 2 © St. Catherine University

3. 6/18/11 © St. Catherine University 3

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5. 6/18/11 © St. Catherine University 5 Integrate your marketing in the real world: the stickers on your door, the tents on your tables, the signs at your registers, etc. with what you do virtually: your Twitter feed, your Facebook updates, your blog etc. You can’t do one without the other and expect customers to flock to you.

6. 6/18/11 © St. Catherine University 6 Provide Content or VALUE, if you prefer. Oh, that sounds fun. But what I mean is that you need to engage your customers by sharing information that they want to know. What you are known for? Write about it. What areyou thinking of changing? Ask about it. Get in the minds of your customers and write, sing, dance, and talk to them.

7. 6/18/11 © St. Catherine University 7 Ask your customers what they like. Measure how they respond to you. Figure out the best way to talk to your customers.

8. 6/18/11 © St. Catherine University 8 Examples The Blue Plate Restaurant Group Keller Williams The Happy Gnome

9. 6/18/11 © St. Catherine University 9 The Blue Plate Restaurant Group

10. 6/18/11 © St. Catherine University 10 Keller Williams: Hartmann Korby Team

11. 6/18/11 © St. Catherine University 11 The Happy Gnome

12. © St. Catherine University 12 About Me @Sara_G_N_Kerr Adjunct Professor of Marketing School of Business & Leadership St. Catherine University Sara-Kerr.com 6/18/11Besides teaching, writing and researching at @stkate, I am a partner at Tobacco Road Technologies in Chapel Hill, NC. I Love Snow, Winter Vacations, Good Beer, Great Music, Minnesota Weather, French Wine, and Sidewalks.