A perfume called 'Paper Passion' has been created that is meant to smell like freshly printed paper. The fragrance was developed by Berlin perfume artist Geza Schön for the design magazine Wallpaper based on a concept originally suggested by art publisher Gerhard Steidl. While difficult to capture the dry, greasy smell of printed paper in a perfume, Schön was able to develop a simple formula using ingredients like ethyl linoleate and wood extracts. 'Paper Passion' is packaged in a hollowed out book designed by Karl Lagerfeld who said nothing smells better than freshly printed pages.

1. ‘Paper Passion’
From GN Express nr 413:
A project that was first proposed in April of 2011, has now been turned into reality.
A perfume with the odour of freshly printed paper. ‘Paper Passion’, as the new
fragrance is called, was created by Berlin based
perfume artist Geza Schön for the design magazine Wallpaper. The original idea
was suggested by art publisher and printer Gerhard Steidl.
“It wasn't an easy thing to do,” Schön admits. “Printed paper has a dry, greasy
smell and those are scents we don't usually work with in the perfume business.”
In the end, the formula used was a relatively simple mixture, containing only a
small number of ingredients like ethyl linoleate, a fatty acid, and various wood
extracts.
‘Paper Passion’ comes in a hollowed out book, designed by Karl Lagerfeld, who
claims that “nothing in the world smells better than freshly printed pages”.