1. Life with Print
The "Life with Print" series of publications is dedicated to
meaningful use of print in the media mix, with the 2010 edition
focusing on sustainability in sourcing and production of print and
paper. Life with Print showcases many lavishly illustrated
examples of work by printers and other professionals who take
their environmental responsibilities seriously.
In 2009, the main theme of the series was the integration of a new
generation of digital media in the media mix. Life with Print centered on
new applications in Web 2.0 and new media tools, featuring interviews
with experts on the subject like Chris Anderson, Andrew Keen, Loie Le
Meur, Yuko Tanaka and Marc Bressel. The examples described in the
2009 edition came from various well-known organizations, such as
Eurostar, Shamir, the Indian Times and Hellmann’s. And for the first
time there were references to additional online content.
of internet in the media mix, with comments from various publishers
The digital universe of paper and printing knowledge
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2. Customer communication
In 2008, the central theme was corporate communication in the
media mix. Life with Print, that year, described various corporate
identity tools and featured interviews with prominent members of
the marketing and design community. The examples of successful
print projects illustrating the subject matter came from
organizations such as Daimler-Chrysler, Thyssen Krupp,
Lamborghini, Deutsche Telekom and Fair Trade.
The 2007 edition focused on integration and leading members of
the international marketing scene. In the year before that, 2006,
Life with Print covered the integration of brochures and catalogues
in the media mix, featuring examples from famous brands like
Otto, Yves Rocher, Spyker, Woolworths, Mercedes-Benz and La
Redoute and interviews with experts from different branches of
industry, highlighting the application flexibility of brochures and
catalogues. Direct Mail is another important and unique aspect of
the media mix, discussed in the 2005 edition by Seth Godin
(About Permission Marketing) and Don Peppers (One-to-One-
Marketing). Case studies featuring Guiness, Reader’s Digest and
Unesco illustrate the successful use of direct mail in this issue of
Life with Print.
www.lifewithprint.com
The digital universe of paper and printing knowledge
www.sappi.com/houston