Using Data to Improve Online User Experience

SapientNitro Nicolas Mohr SM Using Data To Improve Online User Experience Sep. 23 2010

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This is SapientNitro

What does YOUR company do with Web Analytics? How much time do Visitors spend on our site? Count Visitors Where do Visitors come from? Site Overlays are cool!!! Should we invest in SEO/SEM? Everybody has Web Analytics! Bounce Rate? Why should I care? Count Pageviews My boss loves reports I forgot my login details…

??? Source: Forrester Wave on Web Analytics, Q3 2009 So what’s all the buzz around Web Analytics?

Higher Business Value Lower Higher Complexity of Analysis “ What has happened?” “ Why has it happened?” “ What will happen?” Competitive Parity Competitive Advantage Standard Metrics - Analytics Bulletin/Sheet Volumetric Impact Measure ROI – Consumer, Campaign, Program Pre- and Post-Benchmarking and Analysis Consumer to Brand Relationship Tracking Comprehensive Consumer Profiling/Personas Consumer Cohorts – Brand, Lifestyle, Experience, Behavior Receiver Reaction Voice of the Customer Research Social Media Tracking and Analysis Switch-point Analysis Financial Sensitivity Response Analysis Conversion Prediction/Best Prospect Identification Customer Centricity Data Opportunity: Competitive Advantage

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Drives Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],Source: The Econimst, Feb 25, 2010 Problems with Data

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Leverage Data!

So you are saying that I can optimize Web Sites with Data Analysis? But we run A/B tests and are absolutely fine with it...!

A/B testing is like sandpaper. You can use it to smooth out details, but you can't actually create anything with it. Nathan Bowers Web designer

How to Improve Online User Experience Design Observe Understand Model Innovate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continuous Improvement on Website Lifecycle Business Goals & Requirements Cancel Continuous Evolution Cycle Define Analyze Plan Realize KPI Strategy Guidelines Processes Tagging Testing Reports Advice Redirect

Generic Web Performance Management Framework ,[object Object],[object Object]

Bringing Requirements and KPIs together Thrill Requirement KPIs Satisfaction Requirement KPIs Basic Requirement KPIs      Met Not met Exceeded Met Not Met Met Not met

[object Object],[object Object],[object Object],[object Object],Balance Insights and Actionability

Banner-Ad & Microsite Design Usability Testing Website Design Analytics & Reporting Multivariate Testing Application Design Case Study – Improving User Experience

Client Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Study – Improving User Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study – Improving User Experience

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Successfully Improving Online User Experience

Using Data to Improve Online User Experience

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (20)

Mais de Sapient GmbH

Mais de Sapient GmbH (7)

Último

Último (20)

Using Data to Improve Online User Experience

Notas do Editor