Santosh Saha is a marketing and brand management professional with over 12 years of experience in industries like telecom, cement, and electronics. He is seeking a senior level position in marketing communication and brand management, preferably in FMCG, telecom, electronics, retail, or cement. He has expertise in areas like marketing strategy, brand building, event management, and relationship management. His experience includes planning marketing budgets, developing strategies, executing promotional campaigns, and managing vendor relationships. He held previous roles with companies like Star Cement, Reliance Communications, and Bharti Airtel, where he successfully launched new products and brands.

1. SANTOSH SAHA
Mobile: +91 8584048617
E-Mail: santosh_rtlslg@rediffmail.com/ santoshsaha.santoshsaha@gmail.com
JOB OBJECTIVE
Seeking senior level assignments in the field of Marketing Communication and Brand Management with an
organization of high repute, preferably in FMCG / Telecom / Electronics sectors / Retail / Cement
PROFILE SUMMARY
 A dynamic professional with enriched experience of almost 12 years in Marketing Communication, Strategy
Planning, Retail Brand Building, Event Management and Relationship Management in Telecom & Cement sector
 A principle executive ‘point of contact’ for the company accountable for ensuring that appropriate marketing
strategies are in place and are acted upon according to the priorities
 Expertise in directing organisations in the visioning of a marketing strategy, creating and positioning brands,
determining strategic business direction and executing plans
 A proactive planner with expertise in budgeting, strategic planning, media planning, market plan execution,
corporate communication and brand management (ATL & BTL activities)
 Skilled in handling marketing plans execution, product promotion and implementation of business strategies to
accomplish the decided targets
CORE COMPETENCIES
 Budget planning in various head of marketing communication activity
 Brand launch budget plan for the state
 Developing marketing strategies to build consumer preference and evolve marketing procedures and the
commercial framework
 Print and Electronic media planning and buying
 Outdoor media planning and buying as per TG
 Planning marketing activities to achieve volume & review effectiveness
 Formulating branding and promotional strategies with the objective of changing the perception of the clients
 Planning and implementing result oriented branding activities, events and visibility campaigns
 Influencing the mind set and perception of the clients and making them more brand loyal
 Conducting market analysis to assess prevalent economic environment, identifying business risks &
recommending effective mechanisms to mitigate the same
 Devising & implementing pre & post marketing activities for successful launching a brand and in sustaining
phase
 Establishing strategic alliances / tie-ups with financially strong & reliable partners and implementing strategies
to achieve revenue targets
 Identifying prospective clients to generate business and achieving increased sales growth
ORGANISATIONAL EXPERIENCE
Since April’13 with Cement Manufacturing Company Limited (Star Cement), Century Ply Group,
Kolkata, West Bengal, India as Brand and Marketing Communication Manager for West Bengal and
Bihar. Got promotion in the year of 2014 from Dy. Manager to Manager
Role:
 Planning budget for the Bengal, spearheading ATL and BTL activities and segregating the regional budget in
various budget heads as per activity

2.  State launch budget planning and executing the planned activity within given timeline
 Accountable for ascertaining 100% utilization of the budget, managing monthly business wise BTL & ATL
development planning and ensuring the production and execution within the TAT
 Regular close coordination with the creative agency and for creative development as per the business
requirement
 Coordinate with media agency for any print and electronic media ad release
 Overseeing visibility planning and execution at dealer & Sub-dealer level and managing new POSM
development to give new look and visibility for West Bengal and Bihar
 Responsible for the corporate visibility throughout the highway, main town and block market to increase the
brand recall & positioning
 Administering trade and consumer engagement program and forwarding monthly report to HO on signage,
painting, outdoor and competition activities
 Carrying out promotional activities for any new launched towns in Bengal & Bihar, organizing dealer meet and
managing competition activity update
 Managing agency & the vendors for executing the planned job in a proper manner within TAT
 Managing and monitoring the daily activities of my team.
 Issuing PO to the vendors, updating vendor payment, following up with the commercial department on vendor
payment
 Taking care of monthly bills, ensuring timely bill submission for less monthly provisioning and spearheading
branding activities at events & sponsorships
Accomplishment:
 Successful launch a new brand in West Bengal and Bihar state
 End to End planning and execution for new product launch in North east Market
 Received positive response for the completion on Bihar launch activity
 Successfully planned and implemented the whole BTL activity include opening ceremony of Durga
Puja’15 (World’s Largest Durga – Eto Bori Sotti) campaign.
Aug’11 – March’13 with Reliance Communications Limited, Kolkata, West Bengal, India as Marketing
Communication Lead (Manager)
Role:
 Planning budget for the circle, spearheading ATL and BTL activities and segregating the circle budget in
various budget as per activity
 Accountable for ascertaining 100% utilization of the budget, managing monthly business wise POP
development planning and ensuring the production TAT
 Managing POP creative development and finalization with the creative agency and planning POP production as
per the business requirement
 Overseeing signage planning and execution at retail level and managing new POSM development to give new
look and visibility
 Administering trade and consumer engagement program and forwarding monthly report to HO on POP,
signage, outdoor and competition activities
 Taking care of monthly bills, ensuring timely bill submission for less monthly provisioning and spearheading
branding activities at events & sponsorships
 Carrying out promotional activities for any new launched products, organizing dealer meet and distributor
meet and managing competition activity update
 Managing agency & the vendors for executing the planned job in a proper manner within TAT
 Issuing PO to the vendors, updating vendor payment, following up with the commercial department on vendor
payment
Accomplishment:
 Instrumental in launching 2-3 Handsets in Malls of Kolkata and suburban markets, thereby boosting sales by
500 Handsets in just 7 days

3.  Undertaking the brand refreshment activity done within the given targeted timeline.
PREVIOUS EXPERIENCE
 May’10 – Aug’11 with Sistema Shyam Teleservices Limited (MTS)., Siliguri as Marketing Specialist
 Nov’09 - May’10 with Dish TV India Ltd., Guwahati as Sr. Executive Marketing
 Feb’08 - Nov’09 with Bharti Airtel Ltd., Siliguri as Zonal Marketing Communication Executive for NB & Sikkim
 May’04 – Feb’08 with Reliance Telecom Ltd., West Bengal Circle Office based at Siliguri as Marketing
Communication Executive
EDUCATION
 MBA (Specialization - Marketing) from Sikkim Manipal University in 2008
 B.Com. from Siliguri College of Commerce (affiliated to North Bengal University), Siliguri in 2004
PERSONAL DETAILS
Date of Birth: 27th
April, 1983
Linguistics Abilities: Bengali, English, Hindi & Nepali
Address: MIG C 4/10, 1050/2, Dipabali Complex, Survey Park, Calcutta Greens, Kolkata – 75
No. of Dependents: N/A
Marital Status: Married
Permanent Address: D.P Sarani, P.O & P.S – Pradhan Nagar, Siliguri, Dist – Darjeeling, Pin – 734002,
West Bengal, India