Enviar pesquisa
Carregar
Performance based advertising – Een kijkje in de keuken
•
0 gostou
•
689 visualizações
Sanoma
Seguir
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 43
Baixar agora
Baixar para ler offline
Recomendados
Performance sucks. Reach is scalable. Performance isn't.
Performance sucks. Reach is scalable. Performance isn't.
Sanoma
Terms to know when selling digital
Terms to know when selling digital
jjoyce
Webinar - The Science Behind Hotel Room Pricing
Webinar - The Science Behind Hotel Room Pricing
Duetto
Pilar sanchezaita ratetiger[faro]
Pilar sanchezaita ratetiger[faro]
Associação da Hotelaria de Portugal
How To Run A Performance Program by Dirk McGregor
How To Run A Performance Program by Dirk McGregor
campaigneq
Metamarkets Tech Talk at DPS: Managing a Black Box
Metamarkets Tech Talk at DPS: Managing a Black Box
Digiday
New Topics in Revenue Management
New Topics in Revenue Management
Joshua Tree Internet Media, LLC
Stop Rewarding Loyalty
Stop Rewarding Loyalty
Will Lytle
Recomendados
Performance sucks. Reach is scalable. Performance isn't.
Performance sucks. Reach is scalable. Performance isn't.
Sanoma
Terms to know when selling digital
Terms to know when selling digital
jjoyce
Webinar - The Science Behind Hotel Room Pricing
Webinar - The Science Behind Hotel Room Pricing
Duetto
Pilar sanchezaita ratetiger[faro]
Pilar sanchezaita ratetiger[faro]
Associação da Hotelaria de Portugal
How To Run A Performance Program by Dirk McGregor
How To Run A Performance Program by Dirk McGregor
campaigneq
Metamarkets Tech Talk at DPS: Managing a Black Box
Metamarkets Tech Talk at DPS: Managing a Black Box
Digiday
New Topics in Revenue Management
New Topics in Revenue Management
Joshua Tree Internet Media, LLC
Stop Rewarding Loyalty
Stop Rewarding Loyalty
Will Lytle
Interpolis helpt moeders hun kind los te laten
Interpolis helpt moeders hun kind los te laten
Sanoma
Presentatie sanoma joost prikker
Presentatie sanoma joost prikker
SanomaCrossing
Patrick van buuren 2015 emerce
Patrick van buuren 2015 emerce
Sanoma
Performance Based Advertising
Performance Based Advertising
GKIC London
Real time bidding (DSP, SSP, DMP, ATD, ITD)
Real time bidding (DSP, SSP, DMP, ATD, ITD)
Mutlu Dogus Yildirim
SlideShare 101
SlideShare 101
Amit Ranjan
WorkflowOne Solutions
WorkflowOne Solutions
Chetraider
Driving Growth for B2B Sales-Driven Businesses
Driving Growth for B2B Sales-Driven Businesses
Simcha Kackley, MBA
Wharton Disruptive Decisions Summit SF 2017
Wharton Disruptive Decisions Summit SF 2017
Robert Sibo
RTB-Media Intro
RTB-Media Intro
RTB-Media
AUBG Lecture - Data & Analytics - Importance of data.pptx
AUBG Lecture - Data & Analytics - Importance of data.pptx
Yasen4
Marketing to Small & Medium Business
Marketing to Small & Medium Business
dlee388
Pardot UK Seminar: Jeremy Jones (6/23/2011)
Pardot UK Seminar: Jeremy Jones (6/23/2011)
Pardot
Building a business case for crm
Building a business case for crm
Siska Bossuyt
Master C R M Day 4
Master C R M Day 4
guestf468424
Apac Oracle Smart Strategies For Uncertain Times
Apac Oracle Smart Strategies For Uncertain Times
Michel Van Woudenberg
B2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROI
LinkedIn
B2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROI
Black Marketing
Customer Experience & Digital Transformation
Customer Experience & Digital Transformation
Arke Systems
Customer relationship management (crm)
Customer relationship management (crm)
Ganesha DM
Joint business planning with channel partners
Joint business planning with channel partners
dvanhamme
Windsor marketing attribution_webinar
Windsor marketing attribution_webinar
nkolster
Mais conteúdo relacionado
Destaque
Interpolis helpt moeders hun kind los te laten
Interpolis helpt moeders hun kind los te laten
Sanoma
Presentatie sanoma joost prikker
Presentatie sanoma joost prikker
SanomaCrossing
Patrick van buuren 2015 emerce
Patrick van buuren 2015 emerce
Sanoma
Performance Based Advertising
Performance Based Advertising
GKIC London
Real time bidding (DSP, SSP, DMP, ATD, ITD)
Real time bidding (DSP, SSP, DMP, ATD, ITD)
Mutlu Dogus Yildirim
SlideShare 101
SlideShare 101
Amit Ranjan
Destaque
(6)
Interpolis helpt moeders hun kind los te laten
Interpolis helpt moeders hun kind los te laten
Presentatie sanoma joost prikker
Presentatie sanoma joost prikker
Patrick van buuren 2015 emerce
Patrick van buuren 2015 emerce
Performance Based Advertising
Performance Based Advertising
Real time bidding (DSP, SSP, DMP, ATD, ITD)
Real time bidding (DSP, SSP, DMP, ATD, ITD)
SlideShare 101
SlideShare 101
Semelhante a Performance based advertising – Een kijkje in de keuken
WorkflowOne Solutions
WorkflowOne Solutions
Chetraider
Driving Growth for B2B Sales-Driven Businesses
Driving Growth for B2B Sales-Driven Businesses
Simcha Kackley, MBA
Wharton Disruptive Decisions Summit SF 2017
Wharton Disruptive Decisions Summit SF 2017
Robert Sibo
RTB-Media Intro
RTB-Media Intro
RTB-Media
AUBG Lecture - Data & Analytics - Importance of data.pptx
AUBG Lecture - Data & Analytics - Importance of data.pptx
Yasen4
Marketing to Small & Medium Business
Marketing to Small & Medium Business
dlee388
Pardot UK Seminar: Jeremy Jones (6/23/2011)
Pardot UK Seminar: Jeremy Jones (6/23/2011)
Pardot
Building a business case for crm
Building a business case for crm
Siska Bossuyt
Master C R M Day 4
Master C R M Day 4
guestf468424
Apac Oracle Smart Strategies For Uncertain Times
Apac Oracle Smart Strategies For Uncertain Times
Michel Van Woudenberg
B2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROI
LinkedIn
B2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROI
Black Marketing
Customer Experience & Digital Transformation
Customer Experience & Digital Transformation
Arke Systems
Customer relationship management (crm)
Customer relationship management (crm)
Ganesha DM
Joint business planning with channel partners
Joint business planning with channel partners
dvanhamme
Windsor marketing attribution_webinar
Windsor marketing attribution_webinar
nkolster
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Mobio Platform
Transformation in Agency Marketing
Transformation in Agency Marketing
The Anderson Network
Ad Meld Spotlight
Ad Meld Spotlight
DM2EVENTS
Sigma Capabilities B2 B
Sigma Capabilities B2 B
cmodze
Semelhante a Performance based advertising – Een kijkje in de keuken
(20)
WorkflowOne Solutions
WorkflowOne Solutions
Driving Growth for B2B Sales-Driven Businesses
Driving Growth for B2B Sales-Driven Businesses
Wharton Disruptive Decisions Summit SF 2017
Wharton Disruptive Decisions Summit SF 2017
RTB-Media Intro
RTB-Media Intro
AUBG Lecture - Data & Analytics - Importance of data.pptx
AUBG Lecture - Data & Analytics - Importance of data.pptx
Marketing to Small & Medium Business
Marketing to Small & Medium Business
Pardot UK Seminar: Jeremy Jones (6/23/2011)
Pardot UK Seminar: Jeremy Jones (6/23/2011)
Building a business case for crm
Building a business case for crm
Master C R M Day 4
Master C R M Day 4
Apac Oracle Smart Strategies For Uncertain Times
Apac Oracle Smart Strategies For Uncertain Times
B2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROI
B2B Marketing Math: Solving for ROI
Customer Experience & Digital Transformation
Customer Experience & Digital Transformation
Customer relationship management (crm)
Customer relationship management (crm)
Joint business planning with channel partners
Joint business planning with channel partners
Windsor marketing attribution_webinar
Windsor marketing attribution_webinar
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Transformation in Agency Marketing
Transformation in Agency Marketing
Ad Meld Spotlight
Ad Meld Spotlight
Sigma Capabilities B2 B
Sigma Capabilities B2 B
Mais de Sanoma
Doelgroeponderzoek sanoma sbs 2015
Doelgroeponderzoek sanoma sbs 2015
Sanoma
Dml fashionchick-berndt-de-wit-presentatie
Dml fashionchick-berndt-de-wit-presentatie
Sanoma
Dml15 perfomance partnerships Riduan Charrat
Dml15 perfomance partnerships Riduan Charrat
Sanoma
Scoupy@ecommerce live 020615
Scoupy@ecommerce live 020615
Sanoma
Ecommercelive fashionchickmentoday
Ecommercelive fashionchickmentoday
Sanoma
Mic2015 Vakantieveilingen Tim Akkerman
Mic2015 Vakantieveilingen Tim Akkerman
Sanoma
Mic2015 MeMo2 Marcel Vogels
Mic2015 MeMo2 Marcel Vogels
Sanoma
Mic2015 NU.nl Jurriaan Bernson
Mic2015 NU.nl Jurriaan Bernson
Sanoma
Mic2015 Glimworm Beacon Carter & Manwaring
Mic2015 Glimworm Beacon Carter & Manwaring
Sanoma
Mic2015 Localsensor Rob van Buuren
Mic2015 Localsensor Rob van Buuren
Sanoma
Mic2015 Sanoma Arthur Hoffman
Mic2015 Sanoma Arthur Hoffman
Sanoma
Mic2015 Dynamo Stefan Bielau
Mic2015 Dynamo Stefan Bielau
Sanoma
Mic2015 Bol.com Maurice Jongerius
Mic2015 Bol.com Maurice Jongerius
Sanoma
Mic2015 NU.nl Colin van Hoek
Mic2015 NU.nl Colin van Hoek
Sanoma
Mic2015 Schibsted Frida Kvarnstrom
Mic2015 Schibsted Frida Kvarnstrom
Sanoma
Branded Content Event ING NU.nl case
Branded Content Event ING NU.nl case
Sanoma
Hoe kom je tot een succesvolle leadcampagne?
Hoe kom je tot een succesvolle leadcampagne?
Sanoma
24festival 2014 - Innovation by making
24festival 2014 - Innovation by making
Sanoma
24festival 2014 - De invloed van veranderd consumentengedrag op tv formats
24festival 2014 - De invloed van veranderd consumentengedrag op tv formats
Sanoma
Onderzoek mobiel doneren
Onderzoek mobiel doneren
Sanoma
Mais de Sanoma
(20)
Doelgroeponderzoek sanoma sbs 2015
Doelgroeponderzoek sanoma sbs 2015
Dml fashionchick-berndt-de-wit-presentatie
Dml fashionchick-berndt-de-wit-presentatie
Dml15 perfomance partnerships Riduan Charrat
Dml15 perfomance partnerships Riduan Charrat
Scoupy@ecommerce live 020615
Scoupy@ecommerce live 020615
Ecommercelive fashionchickmentoday
Ecommercelive fashionchickmentoday
Mic2015 Vakantieveilingen Tim Akkerman
Mic2015 Vakantieveilingen Tim Akkerman
Mic2015 MeMo2 Marcel Vogels
Mic2015 MeMo2 Marcel Vogels
Mic2015 NU.nl Jurriaan Bernson
Mic2015 NU.nl Jurriaan Bernson
Mic2015 Glimworm Beacon Carter & Manwaring
Mic2015 Glimworm Beacon Carter & Manwaring
Mic2015 Localsensor Rob van Buuren
Mic2015 Localsensor Rob van Buuren
Mic2015 Sanoma Arthur Hoffman
Mic2015 Sanoma Arthur Hoffman
Mic2015 Dynamo Stefan Bielau
Mic2015 Dynamo Stefan Bielau
Mic2015 Bol.com Maurice Jongerius
Mic2015 Bol.com Maurice Jongerius
Mic2015 NU.nl Colin van Hoek
Mic2015 NU.nl Colin van Hoek
Mic2015 Schibsted Frida Kvarnstrom
Mic2015 Schibsted Frida Kvarnstrom
Branded Content Event ING NU.nl case
Branded Content Event ING NU.nl case
Hoe kom je tot een succesvolle leadcampagne?
Hoe kom je tot een succesvolle leadcampagne?
24festival 2014 - Innovation by making
24festival 2014 - Innovation by making
24festival 2014 - De invloed van veranderd consumentengedrag op tv formats
24festival 2014 - De invloed van veranderd consumentengedrag op tv formats
Onderzoek mobiel doneren
Onderzoek mobiel doneren
Último
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Dipal Arora
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
allensay1
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Seo
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Neil Kimberley
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
AmzadHosen3
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
P&CO
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
ritikaroy0888
Último
(20)
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
Performance based advertising – Een kijkje in de keuken
1.
Sanoma Media Netherlands Stefan
Havik
2.
§ http://www.youtube.com/watch?v=Br2KSsaTzUc
3.
“Marketing budget is
limited, sales budget unlimited” Performance Based:
4.
Performance Based Sucks!
5.
Performance Paradox Lawof diminishingreturns Effortà Resultà 100 100 1
6.
Not a charge
model, but necessary added value Performance Based:
7.
CPS is just
a way to reduce risk Charge models:
8.
CPS shifts the
way we optimize (focus on my own ROI) Charge models:
9.
CPM is the
fastest growing currency Charge models:
10.
Optimization and managing
risks Performance Based:
11.
Agency fee Publisher revenue
12.
13.
Publisher revenue Agency fee SSP’s,
DSP’s, DMP’s, Technology providers, Data providers, tradings desks….
14.
Adding value
15.
Data Trading & optimization Technology
as a service
16.
1. Increase share
of wallet Make advertising more efficient by combining data, technology and optimization to: 2. Become #1 player in leadgeneration 3. Performance advertising competence center
17.
Data
18.
Technology
19.
Optimization
20.
Device Launch & Iterate Context Creative Audience
21.
Site Zone Page Placement Context
22.
Creatives
23.
Devices
24.
Data: Analytics
25.
Data: Targeting Interest Intent
26.
Example
27.
Interest data
28.
Intent data
29.
Results CTR + 6% CCR
+ 42% CTR + 33% CCR + 64%
30.
Advertising creatives Advertiser Network Affiliate Creatives
+ tracking Visitors Sales fee € 100,- € 30,- € 70,- Affiliate Marketing
31.
1. Extra revenue
source Why we use affiliate marketing: 2. Insights and data source 3. Hassle free (low cost of sale)
32.
1. Authority of
a brand How we use affiliate marketing: 2. Close to a transaction 3. High volume
33.
“Affiliate sites”
34.
Affiliate revenue 2013
35.
Affiliate revenue 2013
36.
37.
What’s Next?
38.
Data science
39.
Privacy
40.
Cross Media
41.
Goals
42.
1. Invest in
creatives and optimization Takeaways 2. Look beyond the last click 3. Prepare for the data age
43.
Questions?
Baixar agora