Mic2015 Localsensor Rob van Buuren

•

1 gostou•1,498 visualizações

Sanoma

targeting on mobile, profiling users

Celular

© Localsensor B.V. 2015, All rights reserved.
ENGAGING MOBILE AUDIENCES
Mobile Inspiration Conference 2015

© Localsensor B.V. 2015, All rights reserved.
91% OF ADULTS
KEEP THEIR
SMARTPHONES
WITHIN ARM’S
REACH, 24/7
(SOURCE: MORGAN STANLEY)
#MOBILE
FIRST

© Localsensor B.V. 2015, All rights reserved.
ESCAPE FROM
LOCATION,
TRY IT!
;-D

© Localsensor B.V. 2015, All rights reserved.
YOU ARE
YOUR LOCATION

© Localsensor B.V. 2015, All rights reserved.
MOBILE
AUDIENCES
DEMOGRAPHIC
BEHAVIOR
PROXIMITY
Where are you?
Who are you?
What are you?

© Localsensor B.V. 2015, All rights reserved.
UNDER THE
HOOD
LOCALGRAPH™
BUSINESS RULES
GEO DATA LAYERS
Audiences
Publisher inventory

© Localsensor B.V. 2015, All rights reserved.
THINGS
TO CONSIDER
GEOFENCING VS AUDIENCES
RTB VS DIRECT
LOCATION QUALITY
PRIVACY BY DESIGN

© Localsensor B.V. 2015, All rights reserved.
SOME JUICE #1
BUSINESS TRAVELERS
EVERYONE SEEN WITHIN 50KM
AROUND INTL AIRPORTS

© Localsensor B.V. 2015, All rights reserved.
SOME JUICE #2
QSR AUDIENCE
EVERYONE SEEN AROUND 500M
OF A QUICK SERVICE REST. CHAIN

© Localsensor B.V. 2015, All rights reserved.
SOME JUICE #3
AFFLUENT
EVERYONE WHO IS ‘AT HOME’
IN HIGH INCOME AREAS

© Localsensor B.V. 2015, All rights reserved.
MASS
CONTEXTUALIZE
LOCATION
PROXIMITY
AUDIENCE
WEATHER
PRODUCTS
… YOU NAME IT

© Localsensor B.V. 2015, All rights reserved.
MORE
JUICE #1
MINI
LIVE DEMO

© Localsensor B.V. 2015, All rights reserved.
MORE
JUICE #2
NL SCHOON
LIVE DEMO

© Localsensor B.V. 2015, All rights reserved.
MORE
JUICE #3
ARLA
LIVE DEMO

© Localsensor B.V. 2015, All rights reserved.
MORE
JUICE #4
TASSIMO
LIVE DEMO

© Localsensor B.V. 2015, All rights reserved.
BOTTOM-LINE,
PLEASE?!

© Localsensor B.V. 2015, All rights reserved.
WHERE TO
GET IT?
CONTACT YOUR
SANOMA SALES REP
CONTACT ME AT:
ROB@LOCALSENSOR.COM
+31612164806

© Localsensor B.V. 2015, All rights reserved.

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