1. SANJOY ROYCHOUDHURY
Mobile: + 971558893834, +97143961083 Dubai
Email: roych100@yahoo.com
Uniquely Qualified for Management level
AUTOMOTIVE PARTS /COMMERCIAL VEHICLE PARTS / AFTERMARKET SALES
AFRICA , MIDDLEEAST , SOUTH ASIA
AN OVERVIEW
 Dealer Aftermarket Sales and Business Development > prospection , market intelligence, customer relationship
 Experienced in working with reputed companies Automotive- Scania trucks Commercial Vehicles, Case CNH Heavy
machinery , Manitou Agricultural Equipments , Putzmeister , Tata Motors , AC Delco Automotive parts , Liebherr ,
Truck parts , Volvo , Mercedes , Man , VW , Diesel Technic , Valeo , Wabco , Aisin , Bosch automotive , European truck
parts Mahle original, Federal Mogul, Industrial and Automotive bearings Timken , INA , SKF .Koyo , NTN , NSK
 JK , Goodyear , Bridgestone , Micheline , Dunlop Tyre , Battery , Lubricants Castrol , BP , Caltex engine , hydraulic oil
KEY ACHIEVEMENTS
 Achieved increase in Aftersales revenues Scania ( 110%) , Case ( 57%) , Carrier ( 85% ) ,Still ( 63%)
 Gold category awarded to Scania dealership Dubai by Scania Sweden Customer Service Award System (CSEA)
 Service rate improved from 78% to 93% due to improved ordering of parts based on Scania UP-LIFT principle
 Synchron Spare parts management system and improve stock rotation 38%
 Set up a brand new Parts Delivery Centre in Dubai Investment Park: Size-2550 sqmt
 Improve Procurement of Scania Parts WMS system increase availability first pick 90%
 Facilitate Aftersales Dealers to open 5 Service workshop all across UAE. Increase labour revenue 145%
 Leader of New Products Campaign – Competition analysis to increase market share
 Profitability increase 63% for Scania
Academics
~ Master in Business Administration, Marketing and International Business, Calcutta University
~ BE Engineering, Mechanical, Birla Institute of Technology ,
Automotive Trainings / Conferences Attended
 Synchron parts management
 Scania , Case Manitou
 European Truckparts
training
 Weland Sweden
 Bosch Automotive Germany
 MH Hydraulics Netherlands
 Scania aftersales seminar
 Commercial Vehicle Dealer
parts training
 AC Delco Automotive ,
Industrial Parts Business
 SAP CRM , Sales and
Distribution and Materials
Management
 Customer satisfaction index
 Complaint handling
Research
 Volvo truck Product training
EXPERIENCE SNAPSHOT
Oasis group Automotive Scania Commercial Vehicles ( Sweden ) , Case Construction eqpts ( USA , UK , Italy )
Area > Middle East , Africa ( Parts reexport ) , GCC ( UAE Units , Aftersales, Oman Aftersales business , Kuwait
Aftersales )
Products : Scania Commercial Vehicle , Case CNH , Atlas Trailers , Manitou , BP , Caltex Lubricants , Michelin
Tyres

2. Aftersales Business Development Head March 2011 onwards - Current
Oasis group is a market leader in the automotive sector in Middleeast with sales of over 1200 vehicles per year. It has
an extensive network of 3 accredited dealers with 5showrooms across UAE , Oman , Kuwait
Sales Turnover > USD 120 Million
Clients type > Retail ,Government Municipality , Plant Hire , Oil & Gas , Transport and Logistics ,
Construction
Contracting , Stevedoring , Water transport , Oil & Gas , Petrochemicals , Long haulage
Key responsibilities
· Fully responsible for the Sales Dept of Aftermarket products including achievement of sales, market,
productivity, resource control and financial targets Improve parts sales Scania ( 110%) , Case ( 57%) , Carrier
( 85% ) ,Still ( 63%)
· Made a significant upgrade and revamp for stockholding (first time availability to all customers of at least 90%)
· Developed and launched several service schemes to boost inflow to our dealers’service workshops.
· Facilitate Dealership open New workshops across Dubai , Abudhabi , Sharjah ,RAK , Muscat increase labour
revenue 145%
· Developed annual operating expense budget, capital budget and profit improvement target – savings 32%
· Created and established control system for all department resources - material, financial and personnel - and
continuously monitored all factors affecting the achievement of plans
· Credit control : Customer mix 20% advance , 70% - 30/60days credit , 10% - 90-days credit
· Utilised monthly management accounts system to monitor and control department productivity and profitability
· Ensured that periodic stock orders to manufacturer are placed by due dates achieved deadline 92%
· Monitored indicators such as stock check lost sales, stock control, warehouse denials, etc.
· Ensured that completion of statistical reports to Scania commercial vehicles company by the due date achieved
86%
· Monitored stock levels to ensure minimum obsolescence levels (3% or less of stock value)
· Promote Vehicle Aftersales business using Total Cost of Ownership method
· Develop Re- export market for Hino Toyota , Nissan diesel engine parts , Isuzu Light commercial Vehicle parts ,
Caterpillar , Komatsu , Case , JCB , Terex construction equipment parts Increase Profit margin 19%
· Procurement strategies and Automotive channel markeing for Diesel tecnic , Trucktec and Europarts for Heavy
commercial vehicle parts - Savings above 19% cost of procurement
· Increase sales onestop shop nonfranchise items ( sales increase ) Tyres 46% Continental , Bridgestone ,
Micheline Tyre , Exide Battery (24% ) , 28% Lubricants Caltex , Enoc , BP
· Net Profit increase 63%
Organisation chart : Report to General Manager

3. German Gulf Enginnering , Automotive , Construction Equipment , TVH Construction Equipment and Parts
Hydraulics June 2007 – March
2011
Liebherr Rexroth Bosch TVH Autoparts
UAE , Qatar , Oman , Bahrain , Saudi , Ethiopia
Senior Manager / Aftermarket Business Development
· Commercial vehicles Automotive Product : Putzmeister ( Germany ) truck mounted and stationery Concrete
machinery Revenue increase ( 83%) Liebherr truck mounted Transit Mixer , ( 47% ) Atlas Block loading
grab on trucks ,Hook cranes for Pickups , ( 115% ) Sika , Lonking machinery , ( 91 %) Rexroth Bosch
hydraulic parts
· Aftermarket Product Groups handled increase revenue ( 78% ) : Euroricambi replacement /OEM spare
parts for gearbox and differential for vehicles such as trucks buses, tractors and cars. The Euroricambi range
essentially consists of crown wheel and pinion sets, gears, shafts and synchronisers f original manufacturers
such as: Mercedes Benz, Z.F., Volvo, Scania, Renault Trucks, MAN, Fuller (Eaton), Arvin Meritor, Dana
(Eaton), DAF, Iveco , Diesel and Gasoline Fuel Injection System & Components, Alternators, Starter Motors,
Spark Plugs, Automotive Filters, Automotive Batteries, Automotive Belts, Wiper Blades, Horns, Lighting,
Automotive Lubricants, Clutch Plates, Diagnostic Equipments, MUVs, LCVs, HCVs, buses, tractors, off-road
applications, Wabco components ( Germany) , Mahle OEM parts , Federal Mogul engine parts, Sampa truck
parts ( Turkey) , INA , NTN , Bearings ,Diesel Tecnic
`
· Distributon channel ( 38 reseller network ) and export market ,Retailer Management , promotion
campaign
· Exposure to Contractors Garages , technicians – coverage increase 64%
· HS Code Identified Projects and developing cross references for replacement parts 87089900 Parts &
accessories of vehicle body 87089300 Clutches & parts 87087000 Road wheels & parts & accessories
87088000 Suspension shock-absorbers 87083900 Brakes and servo-brakes and parts 87089400 Steering
wheels, Ignition system parts , engine parts , starters , alternators , cooling system parts , exhaust system
parts Drive axle , steer axle parts , Transmission parts , electrical system parts , auto accessories
· Investigating and monitoring market trends, competition Dealer Marketing Management: Focus on
applications and suitable vehicle specifications, features by utilizing in-depth market and competitive
analysis ,vehicle’s specifications, model highlights and competitive position to use for product
briefings/training and media launch events.
· Leading market research among Industrial customers database (300 ) application industries
· Business development for Aftermarket revenue increase 42% ( Ethiopia , Kenya , Tanzania ) , Middleeast

4. Gulf GCC countries 71% ( UAE , Saudi , Kuwait , Qatar )
· Service revenue increase 120% , Net profitability increase 138%
· Report to CEO
FAMCO , Dubai ( Al Futtaim Automotive group ) October 2001 - June 2007
Yanmar Ingersoll Rand Doosan Linde Toyota Hino
FAMCO is a member of the Al-Futtaim Group, one of the largest privately owned business houses in the Gulf region.
FAMCO serves the industry with world-class brands including Volvo Trucks, Volvo Buses, Volvo Construction
Equipment, Merlo, Ingersoll Rand,Yanmar, Linde MHE, Himoinsa Generators and Doosan portable products.
Roles and Tasks : Sales Manager
Report to General Manager
· Conduct business forecasting, monthly customer production monitoring, competitor & market share
analysis. Develop pricing strategy in consultation with Field Sales and central marketing/controlling and
implement approved strategies. Market share for Volvo trucks increase 8%
· Working with brand management, engineering, supply chain, manufacturing and delivery teams to ensure
product success & generating competitive pricing strategies and discount structure planning
· Responsible for sales target revenue increase Volvo ( 22%) , Yanmar marine ( 17%) Toyota ( 38%) Hino
( 62%)
· Implement marketing and Spare Parts strategies to improve market share of Volvo genuine parts in the
emirates.
· Parts Pricing, Dealer Operating Standards and Inventory management Parts profitability increase 57%
· Implementation of IT systems such as SAP r3, Syncron demand forecasting and replenishment planning
system.
Specialities
· Automotive market - Middleeast , Africa > Total cost of ownership (TCO) as: Vehicle price + cost of
operation and service – resale value
· Demand analysis
· Powertrain , Chassis , safety, electronics , axle loading , gross margin , logistics, marketing warranty
· Total cost of ownership
· LCV , MCV, HCV - present supplier dynamics
· SWOT analysis
· HCV focus - dealer management , product analysis
Vehicle model dynamics of various manufacturers
Best practices - fuel economy , productivity , cost of ownership , Aftersales

5. Maruti Suzuki Automotive , Passenger Vehicles , distribution channel development , South Asia , - India , Srilanka ,
Bangladesh , Nepal and African Market
January 1998 - October 2001
Role : Marketing Manager
Task and Activities : Brand Management , Brand equity , Dealer management
· Territory of Operation : West Bengal
Key result areas include; Sales, Marketing, Collections, Finance, Staff Administration, Service, Spares,
Institutional / Govt. Sales and Non-trade operations etc.
Regular visits to District dealers and all other allied partners
Handling media plan Analyze the vehicle segments . product proposals with vehicle specifications, features,
colour and trim levels by utilizing market and competitive analysis .
· Addressing the core issues related to staff administrations with key solutions
Responsible for making Service and Spares a Revenue generating center
Total Staff reporting: 30 nos. (All Inclusive – Direct / Indirect)
Overall responsible to make a ‘PROFIT CENTRE’ profitability increase 118%
Planning and implementing the competitive offerings for new areas of development
Tie-ups and Agreements with new Channel Partners (Financers and Associates) for better and effective
market coverage HDFC Auto finance , ICICI Finance , Bajaj auto Finance , SBI Auto finance , Axix Bank ,
Mahindra
· Brand Management & Strategy - Consumer Insights – continual brand pyramid, consumer pen picture and
brand tracks Market share increase 6%
Advertising- ATL & BTL Managed the brand portfolio
Rural Marketing & Activations business revenue increase 48%
Fleet Targeted Campaigns
Digital Marketing & CRM
Product Management and Product Planning
Product Pricing promotion
Market Research
Product Launch & Positioning achieved penetration increase 46%
Channel & Distribution Management achieved growth 56%
360 degree Marketing – TV, Print, Digital, Fixed and Variable budget management and deployment Insights
on Indian media measurement tools

6. PERSONAL DOSSIER
 Age 46 years
 Languages Known: English, Bengali , Hindi , German
 Address: B 107 , Dubai Pyramids building , Karama UAE
 Indian National ,Driving License: Europe ,UAE , India Driving license available
REFERENCES
· Anders Prytz , General Manager, Scania Commercial VehiclesDubai + 97150
6443221 lars.moller@ase.ae

7. PERSONAL DOSSIER
 Age 46 years
 Languages Known: English, Bengali , Hindi , German
 Address: B 107 , Dubai Pyramids building , Karama UAE
 Indian National ,Driving License: Europe ,UAE , India Driving license available
REFERENCES
· Anders Prytz , General Manager, Scania Commercial VehiclesDubai + 97150
6443221 lars.moller@ase.ae