MQL SQL BANT WEIGHTED AVG LEAD SCORE

2. Marketing Qualified Lead (MQL)
Lead is willing to listen to the
salesperson!

3. Market Qualified Lead (MQL)
Lead is willing to listen to the
salesperson!

4. Sales Qualified Lead (SQL)
MQL Leads with a “capacity to
buy” and “urgency to buy”.

5. BANT Lead
Budget, Authority, Need, Timeframe
Lead has the following defined:
Budget, Authority, Need,
Timeframe

6. Repository of Leads
MQL = 10
SQL = 3
BANT = 1

7. Weights assigned to each lead
S.No. Type of Lead No of Leads Weight Total weight
1 MQL 10 30% 3
2 SQL 3 60% 1.8
3 BANT 1 80% 0.8
Total 14 5.6
Lead Score 5.6*100/14
=40%

8. Repository of Leads
MQL = 20
SQL = 10
BANT = 5

9. Weights assigned to each lead
S.No. Type of Lead No of Leads Weight Total weight
1 MQL 20 30% 6.6
2 SQL 10 60% 6
3 BANT 5 80% 4
Total 35 16.6
Lead Score 16.6*100/35
=47.4 %

10. Look up Table for Lead Score
1. Less than 50% = Poor
2. 50% - 65%. = Fair
3. > 65% = Robust Lead Score

11. Thanks
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