Native ad campaign givenchy & kenzo & bar kod shop perfumery montenegro
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Like everywhere, consumers become more resistant to traditional forms of advertising, so for our client we proposed other communication tools. In this presentation you will find example of native campaign and find out how we spread a buzz.
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Native ad campaign givenchy & kenzo & bar kod shop perfumery montenegro
- 1. CASE STUDY Givenchy & Kenzo & Bar kod shop Montenegro event
- 2. Objectives Promote and create visibility for Givenchy & Kenzo perfumes. Trought this promotion increase brand awareness and improve the Bar kod shop perfumery image. Strategy 1. Creation of a Native Ad Campaign with influencers to promote Givenchy & Kenzo perfumes through a unique experience. 2. Amplification to the targeted audience on Facebook & Instagram Targetaudience Women & Men, between 18 to 55 years
- 3. HOW Weorganizedsmallandat thesametimecloseandfriendly eventforinfluencers,fashionbloggersandfashion magazines. During the event, regional ambassadors of the Givenchy & Kenzo brands, as a hosts, were on disposal for all guests questions.
- 4. Publications • 4 articles in magazines (online and printed editions) • 5 articles on lifestyle and fashion blogs • 10 IG story • 4 FB posts/story • 10 IG wall posts Impression 33.4K Organic reach 22.7K engagement 4.3K Total reads 3.6K Clicks 1.9K Global Performances
- 5. Influencer Marketing Campaign Methodology DataPublishing Using available technology and metrics we identify, analyze, and after that contact influencers at scale. Amplifying Relaying the best performing content to the right target audience.
- 7. Instagram Milena Pajovic Location: Montenegro Category: Fashion and lifestyle 12.2K followers
- 8. Andrijasević Nina Location: Montenegro Category: Cosmetics and make up artist 3.5K friends&followers 2.1 K+ followers Instagram
- 9. Blog Kana Tomašević Location: Montenegro Category: Fashion and lifestyle 14.1K followers 6.4K followers Up to 1K montly visits
- 10. Fashion Dramer or Crnogorski Sanjar Location: Montenegro Category: Fashion blogger 3,2K followers + 2,9K folowers
- 11. Montenegro magazine Location: Montenegro Category: Lifestye 0.6K + followers 13.6K + followers Up to 6K montly visits
- 12. Thank you! Sanja Baltic Marketing manager sanja.baltic@montimprex.co.me +382 20 669 820