The reason Sanía Iman Music is Alive today.

1. PERSONAL BRAND EXPLORATION
Sanía Iman
Project & Portfolio I: Week 1
May, 7 2023

2. Sanía Iman Music is a very unique brand
because there is not much positive music in the
industry in this day and age. Sanía Iman is all
about bringing light, healing, peace, and love
into the world through music. She truly believes
that if we have positive programming through
music, the world would be a better place for
each and every one of us.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Musicians & Singers
• Music Directors & Composers
• Music Teachers
BRAND ARCHETYPE - As a Caregiver
brand archetype, I am compassionate, generous,
considerate, kind and thoughtful. This archetype can be
considered as the Mother, Martyr, and Servant. The
Caregiver shows up in the Sanía Iman music brand
through every song and interaction. This is because I
care so much for the human race, and I know how music
can help. Music has healed me, therefore I know that it
can heal anyone. I have seen it heal many others, from
songs we sing at church, to songs we heard as children,
to songs we turn on when we’re having an odd day.
Music can save lives, many lives! I am here as Sanía
Iman and my purpose is to heal the world and the people
in it with music.
Occupations for Music Industry Market

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
ALICIA KEYS
Outreach Plan:
• I will research the manager for Alicia Keys and the rest
of her team as well as engage with her on social media
as often as I can
• I will use email and Instagram to make initial contact
with Alicia Keys
• I will reach out to Alicia Keys by Instagram and have a
collaboration with her by year 2027
INDEPENDENT ARTIST at
ALICIA KEYS
SIR LUCIAN
GRAINGE
Outreach Plan:
• I will seek the rest of the team at Universal Music Group
and build a rapport with them before approaching Sir
Lucian Grainge
• I will use team referrals, personal referrals, and email or
LinkedIN to make initial contact with Sir Lucian Grainge
• I will follow up with Sir Lucian Grainge by email or
phone call by year 2024
CEO at UNIVERSAL MUSIC
GROUP
BRIAN VICKERS
Outreach Plan:
• I will personally reach out to Brian Vickers since we are
already connected on LinkedIN after engaging with
many of his posts
• I will use LinkedIN to make initial contact with Brian
Vickers
• I will follow up with Brian Vickers by LinkedIN by year
2023
MUSIC SUPERVISOR at
WALT DISNEY STUDIOS

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will have a salary paying position in the music business and industry
‣ I will start researching job positions that are within my field on
October 5th, 2023
‣ I will apply and reach out to hiring recruiters by graduation in
November of 2023
‣ I will have a higher paying position in my field by January 2024
Mid Term: (2024)
• I will have earned enough revenue from the Sanía Iman Music brand to
take care of myself, my family, and start officially giving back
• I will have my Bachelors degree completed or almost completed
‣ I will start leveraging social media to spread positive content
along with physically networking and performing at various
shows by December 1st, 2023
‣ I will research and be set on my next degree program by July
28th, 2023
Long Term: (2025)
• I will be running a healing and efficient business that grants me a
minimum of 10K a month
• I will have increased my music audience by over 10,000 listeners
‣ I will have physically networked and spread so much love and
positive content by the end of 2024, that by the beginning of
2025 more revenue will start pouring in from music, brands, and
businesses
‣ I will upgrade my online presence throughout 2023 and 2024 as
well as continue sharing my music every second that I can

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Singing/Songwriting
SOFT
HARD
Novice / Adept / Expert
Piano Playing Novice / Adept / Expert
Audio Engineering Novice / Adept / Expert
Music Production Novice / Adept / Expert
Customer Service
SOFT
HARD
Novice / Adept / Expert
Selling (To Help) Novice / Adept / Expert
Writing Novice / Adept / Expert
Communication or Sound Editing Software Novice / Adept / Expert

7. “I promise to help people heal by music.”
PROMISE

8. CREDENTIALS
Work Experience:
• WITNESSTHEFAME™ Records: hiring, organizational
leadership, branding/networking; Artist, A&R, Music Team
Director, Vice President
• DESSIN MOGUL, LLC: brand consistency, servicing clients
who need media and branding; Second Photographer,
Assistant, Chief Marketing Officer
• Vocal Performer: various vocal gigging within the cities of
Toledo and Chicago; CEO/Founder/Owner of Sanía Iman
Music
• Jack and Jill INC. of America: various conferences and
volunteer work along with networking, Secretary
• St. Johns Jesuit High School LABRE Program: went out
into the city of Toledo to intentionally feed the homeless, I
inspired friends and others to join our mission
Education:
• Competitor at 2010/2011 NAACP ACTSO Awards
• Vocal Performance with a Concentration in Jazz, Minor in Music Business B.A, Columbia College
Chicago (Exp. 2018)
Awards:
• Top Ten Pop Songwriters For Song “Excellence”
• Music Business, A.S., Full Sail University (Exp. 2023)

9. COMPETITION
MICKEY SHILOH
Industry Experience:
• Music Industry
Education:
• University of Southern California
Leadership Experience:
• CEO/Founder of HRDRV Records
• Forbes 30 Under 30 in Music
Skills and Proficiencies:
• Singer/Songwriting - 5 endorsements
• Songwriting - 5 endorsements
• Artist Development - 2 endorsements
SANÍA IMAN
Overall Online Presence:
• Michaela has 500+ connections and 711 followers
• Michaela’s banner image is customized with a close up headshot
• The headshot is very professional
• This profile has a detailed view of Michaela’s music and job experiences
• Michaela has three published articles
• Michaela is extremely active on her other social media, especially Instagram
• The LinkedIN URL is customized
• Grade: Superior 92 out of 100
Industry Experience:
• Music Industry
Education:
• Full Sail University, A.S. Music Business
• Columbia College Chicago, B.A. Vocal Performance
with a Concentration in Jazz, Music Business
Leadership Experience:
• Vice President of WITNESSTHEFAME™ Records
• CEO/Founder of Music From the Soul Sound™
Skills and Proficiencies:
• Singer/Songwriting - 0 endorsements
• Piano Playing/Composing - 0 endorsements
• Music Production/Audio Engineering - 0 endorsements
Overall Online Presence:
• I have 687 connections on LinkedIN
• banner image customized?, My banner image is customized and designed
by my Art Director, Austin Julian Davis
• The headshot is very professional
• This profile has a timeline of education and jobs that I have worked
• There is one published article on how to sell music for free
• I am somewhat active on the social media that includes Instagram, TikTok
and Facebook
• My LinkedIn URL is not customized
• Grade: Superior 92 out of 100

10. COMPETITION
ARIANNA GONZALEZ
Industry Experience:
• Music industry
Education:
• Full Sail University, B.A. Music Business
Leadership Experience:
• CEO/Founder of ART Talent Agency
• Artist Manager and Talent Advisor
Skills and Proficiencies:
• Writing - 6 endorsements
• Teamwork - 5 endorsements
• Leadership - 10 endorsements
SANÍA IMAN
Overall Online Presence:
• Arianna has 500+ connections and 1,285 followers
• Arianna’s banner image is customized with a marvelous quote
• The headshot is professional, we can see her face clearly
• This profile has a detailed view of Arianna’s education and job experiences
• Arianna has no published articles
• Arianna is active on her other social media, especially Facebook where she
advertises her podcast
• The LinkedIN URL is customized
• Grade: Superior 92 out of 100
Industry Experience:
• Music industry
Education:
• Full Sail University, A.S. Music Business
• Columbia College Chicago, B.A. Vocal Performance
with a Concentration in Jazz, Music Business
Leadership Experience:
• Vice President of WITNESSTHEFAME™ Records
• CEO/Founder of Music From the Soul Sound™
Skills and Proficiencies:
• Customer Service - 4 endorsements
• Strategic Planning - 2 endorsements
• Writing - 0 endorsements
Overall Online Presence:
• I have 687 connections on LinkedIN
• banner image customized?, My banner image is customized and designed
by my Art Director, Austin Julian Davis
• The headshot is very professional
• This profile has a timeline of education and jobs that I have worked
• There is one published article on how to sell music for free
• I am somewhat active on the social media that includes Instagram, TikTok
and Facebook
• My LinkedIn URL is not customized
• Grade: Superior 92 out of 100

11. BRAND POSITION
For all people who need healing or suffer from
mental illness, or let alone just anybody, I provide
peace, healing, and love though music because
MY MUSIC CAN LOWER YOUR STRESS,
PROVIDE GRAND REMINISCENCE, UPLIFT
YOU, AND SOOTHE YOUR MIND.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Black American Music Association
‣ JULY 2023 | ONLINE
• ASCAP
‣ JUNE 2023 | ONLINE
• American Songwriters Association
‣ AUGUST 2023 | ONLINE
Digital Marketing
• Primary Content: I will create and publish education videos about voice, the body, the mind,
and more as well as create only the most positive content. There are many different types of
content that coincide with the Caregiver brand archetype. It takes a lot to tread through the
open sea of social media to find positive content, however I believe that if I stay on the
motivational and inspiration trek my digital marketing will be up to par. I will also continue to
always post videos of me singing and share my music.
• Primary Tools: I will use Instagram, Facebook, TikTok, IMVU, YouTube, VEVO, Apple Music,
TV advertisements, and many more video content media outlets to promote my content and
brand. I will attempt to use these websites daily, however, I am not itching to post everywhere
on the Internet, so as of now, I will post at my own pace and own consistency. Most of my
content are songs and music videos, so that is the format I will use for YouTube, VEVO, and
Apple Music. For TV advertisements, I will submit in music video format as well. The other
social media websites will have singing videos, cover videos, snippets of music videos,
speaking and education videos, music lesson videos, and so forth.
• Website: I will use my digital portfolio site to help build my brand awareness by sharing popular
content to all of my social media pages as well as engaging with others to share my brand by
word of mouth. Once I share about the Sanía Iman Music brand by word of mouth, I know that
my vocals will have people completely healed. Just ask me to sing, I will sing for someone on

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I will seek as I embark on my career path is someone
who is much older and wiser, however they have had similar life experiences
as I have and are also a musician who studied music business. I want my
mentor to be kind, compassionate, caring, and a Caregiver just like me. I
want my mentor to have had experiences with hearing “no” when trying out
for a new opportunity, I want my mentor to be an African American woman as
I am, and I also want them to still be active in their career and craft. I would
like to be in contact with my mentor by year 2030.
Formal Education
• A.S. Music Business, November 2023
• B.A. Vocal Performance With a Concentration in Jazz, June 2024
Technical Skills
• Practicing singing daily and warming up vocals at start of the day - Singers &
Musicians, MAY, 2023
• Practicing piano playing daily and studying music theory - Musicians and
Singers, Music Directors and Composers, Music Therapists JUNE, 2023
• Producing on a bi-daily basis along with mixing and mastering songs by other
artists to practice engineering - Music Directors and Composers, JULY, 2023
Soft Skills
• Continue being a kind person and providing the absolute best customer
service to others - Music Therapists, MAY, 2023
• Start building rapports with target audience on the Internet in order to
continue establishing good selling techniques - Musicians and Singers,
DECEMBER, 2023
• Continue working on effective communication and learning how to use
specific digital music softwares at certain times - Musicians and Singers,
Music Directors and Composers, JUNE, 2023

14. Sanía Iman
You know trauma, negativity, mental illness? Well, what I do is
heal you with music. In fact, through many performances and
interactions, Sanía Iman Music has healed over 300 people
through soothing and calming vocals, inspiring musical tones,
and various motivational posts.

15. REFERENCES
27-2041.00 - music directors and composers. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/27-2041.00
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.-b). https://www.onetonline.org/link/summary/27-
2042.00
29-1129.02 - music therapists. O*NET OnLine. (n.d.-c). https://www.onetonline.org/link/summary/29-1129.02
Arianna Gonzalez - junior talent agent - art talent agency - linkedin. (n.d.-a). https://www.linkedin.com/in/arianna-
gonzalez-ari-m
Folk, A. (2023, April 9). Alicia Keys expands “Alicia + Keys World Tour” into Latin America. Rated R&B.
https://ratedrnb.com/2023/03/alicia-keys-expands-alicia-keys-world-tour-into-latin-america/
Google. (n.d.-a). Google search.
https://www.google.com/search?q=mickey%2Bshiloh&rlz=1C5CHFA_enUS1035US1043&sxsrf=APwX
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Google. (n.d.-b). Google search.
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Google. (n.d.-c). Google search.
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Limited, A. (n.d.). Los Angeles, USA. 27th October, 2018. Disney’s music supervisor Brian Vickers attends real
to reel foster youth survive and RISE Awards and private screening event in Los Angeles Film School
on October 27, 2018. credit: Vladimir Yazev/alamy live news stock photo. Alamy.
https://www.alamy.com/los-angeles-usa-27th-october-2018-disneys-music-supervisor-brian-vickers-
attends-real-to-reel-foster-youth-survive-and-rise-awards-and-private-screening-event-in-los-angeles-
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Lucian Grainge. Milken Institute. (n.d.). https://milkeninstitute.org/events/gc22/speakers/54017
Michaela Shiloh - Chief executive officer - HRDRV | linkedin. (n.d.-b). https://www.linkedin.com/in/michaelashiloh
Mickey Shiloh – try. Genius. (n.d.). https://genius.com/Mickey-shiloh-try-lyrics
Sanía Iman - Vice president - WITNESSTHEFAMETM | linkedin. (n.d.-c).
https://www.linkedin.com/in/san%C3%ADa-iman-547547178