I love candy crush and have learned such great Leadership Lessons that I had to share!!

1. Social Business
Leadership Lessons
Learned from a Game
Sandy Carter
GM – IBM Ecosystem Development,
Social Business Evangelist &
Founder of Super Women’s Group
@sandy_carter

2. 97 million active players a
day!
Simple rules
500+ levels, more added
every month
@sandy_carter
"Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities
Welcome to the world of online gaming
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3. Social Business Leadership Lessons from Games
1. You catch more flies with honey than you do
@sandy_carter
with vinegar
2. Get help to get it done by sharing expertise
3. Community is the tie that binds
4. Opportunities are everywhere, but few have
eyes to see them
"Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities
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4. @sandy_carter
"Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities
1. You catch more flies with honey than you do with
vinegar
Acknowledge that there are positive rewards in store …
… users then begin to work harder in order
to achieve their rewards
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5. Honda: Employee recognition engages employees
Instant feedback
Public vs 1 on 1
Peer recognition
@sandy_carter
Managers providing
recognition
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6. @sandy_carter
2. Get help to get it done by sharing expertise
"Candy Crush Saga" and related marks are trademarks of King.com Ltd or related entities
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7. Streetline: Find parking in the City of Los Angeles via social
30% of traffic
Caused by people driving
around looking for parking
@sandy_carter
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8. 3. Community is the tie that binds
View rankings of top scorers
Compare with friends’ scores
Use competition to bring
@sandy_carter
people together
Weave the fabric of
community
Candy Crush Saga and related marks are trademarks of King.com Ltd or related entities
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9. City of Honolulu:
IBM and partners provide platform for citizen developers
IBM Cloud
Infrastructure Sirius +
App ecosystem developed by citizen developers
@sandy_carter
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10. @sandy_carter
4. Opportunities are everywhere, but few
have eyes to see them
Candy Crush Saga and related marks are trademarks of King.com Ltd or related entities
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11. Sun Life Stadium: Improves fan loyalty with social
Sun comms
Life Stadium – Fans made with Mobile
Fans spend more time watching the game
Less time in traffic and long concession lines
@sandy_carter
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12. Key #SocBiz Leadership Takeaways
1. Having trouble captivating your social
audience? Try gamification!
2. Being indispensable comes from socially
sharing your expertise, rather than holding it
back
3. Healthy competition breeds active social
@sandy_carter
communities
4. In social, focus on the trees, not just the forest
Candy Crush Saga and related marks are trademarks of King.com Ltd or related entities
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13. Subscribe to my blog:
socialbusinesssandy.com
Follow me
@sandy_carter
twitter.com/sandy_carter
@sandy_carter
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