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© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
C A PITA L FA C TORY
Sandy Carter
Vice President, Public Sector Partners and Programs
Amazon Web Services (AWS)
2021 Women in Tech Summit
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Top 3 Hacks for Success in Tech
1. Act Like An Open API
2. Ask A Gazillion Questions
3. Lead With A Purpose
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
My Career Journey To Tech



© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Hack #1: Act Like an Open API
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Hack #2: Ask a Gazillion Questions
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Hack #3: Lead With A Purpose
AI/ML solution
for Australian bushfire
assessments
IT solution for language
preservation for the
Cherokee Nation
Smart diagnostics solution
for the detection of COVID-
19
#TechForGood
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Graduate Accelerator:
Complementing Capital Factory
427 startups
in 31 countries
AWS Health Startup
Accelerator
218 startups
in 38 countries
193 startups
in 44 countries
AWS Space Startup
Accelerator
AWS Clean Energy
Accelerator
Public Sector Startup Ramp expanding to APJ
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS Healthcare Accelerator Cohort
427 applications across 31 countries
• 90% diversity of leadership, 70% female
founded
• Opportunities for expanding ecosystem for
Resellers
• API-based features for ISVs
• Innovative solutions for System Integrators
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
 Governments, countries, cities,
agencies, and more recognize the
value that diversity brings.
 TBSB elevates small and minority
owned businesses with a focus on
those owned by Black, brown,
ethnic minorities, women, LGBTQ+,
and veterans.
Think Big for Small Business
AWS Supports Diverse Partners
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Girls in Tech / AWS: Next Generation of Public
Servants Program
 5K+ entrepreneurs funded, mentored and supported
 59K+ participants in Hackathon series
 75K+ participants in coding, design and startup boot camps
1. "An Evening with The Experts"
2. Mentorship Program for Public Sector
3. Future Tech in Public Sector
(Blockchain, Quantum, AI/ML on the
Edge)
4. Jobs Board and Corporate website:
Job Opportunities within the Public
Sector
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Top 3 Hacks for Success in Tech
1. Act Like An Open API
2. Ask A Gazillion Questions
3. Lead With A Purpose
Thank you!
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Sandy Carter
AWS Vice President, WWPS
Partners and Programs
@Sandy_Carter
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Where did you get your entrepreneurial spirit from? Is it something
that has always been in you or is it something that you developed
along your career?
• Dad had three businesses! He would retire, get bored, and start a business
from a random idea and he ended up having 13 stores the he eventually
sold and continued on from there.
• I have a keen interest in leadership and business, so even in my roles
working for tech companies I’ve used my entrepreneurial spirit to innovate.
• Not only do I love learning I also love teaching. Owning a startup and
writing books gave me the opportunity to scale what I’ve learned to help
others succeed.
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
You have worked for both startups and for large companies. Which similarities
or differences can you speak to regarding how you navigated these spaces?
• Difference: 1 way door/2 way door
• Difference: Resources..
• Similar: AWS runs like a startup to drive innovation- 2 pizza teams,
embracing failure, working backwards, etc.
• Similar: Customer Obsession
• Similar: Persistent: OK with being misunderstood….
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Capital Factory is the center of gravity for entrepreneurs in Texas. What are ways thatAWS
is assisting the Texas startup community directly, particularly for women entrepreneurs?
(1/2)
1. AWS is committed to working with Entrepreneurs in Texas. AWS – 3 new buildings; Over 7000
Employees in Austin (7114) alone, and more than 70,000 across Texas. <full Number came from
Pub Policy, Austin from Old Fart>
2. Partnering with organizations like the Capital Factory includes sponsoring events like this for
women and other underrepresented groups allows us to connect with diverse entrepreneurial
communities like that here in Austin.
3. We are engaged across Texas, not just in Austin – we are big believers in Josh’s “Texas
Manifesto” and the power and potential across Texas.
4. We work with those emerging from institutions from Texas community colleges to the major
universities- UT Austin funnels the most students into the public sector!
5. Left my heart in TEXAS- Austin is my all time favorite city!
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Capital Factory is the center of gravity for entrepreneurs in Texas. What are ways thatAWS
is assisting the Texas startup community directly, particularly for women entrepreneurs?
(2/2)
More broadly:
1. We bring to bear the power, breadth and depth of AWS to help you, whether you
need business, technical or financial support
2. We have an incredible partner community who represent a huge potential for
helping you to establish and scale your business.
3. Finally, we have close relationships and work with investors of all sizes and from
around the world from the big name VCs to smaller niche players. This means
that we can really provide an assist to entrepreneurs as they begin the
challenging process of raising funds
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
According to Crunchbase figures, there has been a substantial drop in venture capital
funding for women-led startups. This wasn’t just part of an overall decrease in VC funding. In
2019, 2.8% of funding went to women-led startups and in 2020, that fell to 2.3%. So, we
know that women have raised less capital overall. What advice would you give to female
founders trying to raise capital and who could feel discouraged by these statistics?
• Partner with AWS/ Come to BuildHER/ Get support from Girls in Tech –
DON”T GIVE UP-
• Female founders are more 15% profitable but 40% less likely to be funded
• Ask the right question to get the answer you want – that’s what they have to
do
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
If someone in our community would like to start an ecommerce business, for
example, but doesn’t come from a technical background, what are the 3 main
benefits thatAmazon can offer that you would want them to know about?
1. Amazon Launchpad- supplemental program to jumpstart and accelerate startups to drive brand
awareness. resources, expertise, and global support.
https://sell.amazon.com/programs/launchpad.html
2. Amazon Marketplace Amazon Marketplace is an e-commerce platform owned and operated
by Amazon that enables third-party sellers to sell new or used products on a fixed-price online
marketplace alongside Amazon's regular offerings.
https://sell.amazon.com/sell?ref_=asus_soa_rd&
3. The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer
experience to drive traffic to the platform and third-party sellers. That improves the
selections of goods, and Amazon further improves its cost structure so it can decrease prices
which spins the flywheel.
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Main Points to leave with Audience….
1. Amazon cares about Texas and is invested Texas - We
support Capital Factory!
2. Money where our mouth is - AWS credits, etc.
3. We believe in startups
• Next generation of partners
• Female founders/ Diverse Founders
• Strive to be Earth’s Best Employer- "Leaders work every
day to create a safer, more productive, higher
performing, more diverse, and more just work
environment."

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Capital Factory - Career Tips

  • 1. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. C A PITA L FA C TORY Sandy Carter Vice President, Public Sector Partners and Programs Amazon Web Services (AWS) 2021 Women in Tech Summit
  • 2. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Top 3 Hacks for Success in Tech 1. Act Like An Open API 2. Ask A Gazillion Questions 3. Lead With A Purpose
  • 3. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. My Career Journey To Tech   
  • 4. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Hack #1: Act Like an Open API
  • 5. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Hack #2: Ask a Gazillion Questions
  • 6. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Hack #3: Lead With A Purpose AI/ML solution for Australian bushfire assessments IT solution for language preservation for the Cherokee Nation Smart diagnostics solution for the detection of COVID- 19 #TechForGood
  • 7. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Graduate Accelerator: Complementing Capital Factory 427 startups in 31 countries AWS Health Startup Accelerator 218 startups in 38 countries 193 startups in 44 countries AWS Space Startup Accelerator AWS Clean Energy Accelerator Public Sector Startup Ramp expanding to APJ
  • 8. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS Healthcare Accelerator Cohort 427 applications across 31 countries • 90% diversity of leadership, 70% female founded • Opportunities for expanding ecosystem for Resellers • API-based features for ISVs • Innovative solutions for System Integrators
  • 9. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.  Governments, countries, cities, agencies, and more recognize the value that diversity brings.  TBSB elevates small and minority owned businesses with a focus on those owned by Black, brown, ethnic minorities, women, LGBTQ+, and veterans. Think Big for Small Business AWS Supports Diverse Partners
  • 10. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Girls in Tech / AWS: Next Generation of Public Servants Program  5K+ entrepreneurs funded, mentored and supported  59K+ participants in Hackathon series  75K+ participants in coding, design and startup boot camps 1. "An Evening with The Experts" 2. Mentorship Program for Public Sector 3. Future Tech in Public Sector (Blockchain, Quantum, AI/ML on the Edge) 4. Jobs Board and Corporate website: Job Opportunities within the Public Sector
  • 11. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Top 3 Hacks for Success in Tech 1. Act Like An Open API 2. Ask A Gazillion Questions 3. Lead With A Purpose
  • 12. Thank you! © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Sandy Carter AWS Vice President, WWPS Partners and Programs @Sandy_Carter
  • 13. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Where did you get your entrepreneurial spirit from? Is it something that has always been in you or is it something that you developed along your career? • Dad had three businesses! He would retire, get bored, and start a business from a random idea and he ended up having 13 stores the he eventually sold and continued on from there. • I have a keen interest in leadership and business, so even in my roles working for tech companies I’ve used my entrepreneurial spirit to innovate. • Not only do I love learning I also love teaching. Owning a startup and writing books gave me the opportunity to scale what I’ve learned to help others succeed.
  • 14. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. You have worked for both startups and for large companies. Which similarities or differences can you speak to regarding how you navigated these spaces? • Difference: 1 way door/2 way door • Difference: Resources.. • Similar: AWS runs like a startup to drive innovation- 2 pizza teams, embracing failure, working backwards, etc. • Similar: Customer Obsession • Similar: Persistent: OK with being misunderstood….
  • 15. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Capital Factory is the center of gravity for entrepreneurs in Texas. What are ways thatAWS is assisting the Texas startup community directly, particularly for women entrepreneurs? (1/2) 1. AWS is committed to working with Entrepreneurs in Texas. AWS – 3 new buildings; Over 7000 Employees in Austin (7114) alone, and more than 70,000 across Texas. <full Number came from Pub Policy, Austin from Old Fart> 2. Partnering with organizations like the Capital Factory includes sponsoring events like this for women and other underrepresented groups allows us to connect with diverse entrepreneurial communities like that here in Austin. 3. We are engaged across Texas, not just in Austin – we are big believers in Josh’s “Texas Manifesto” and the power and potential across Texas. 4. We work with those emerging from institutions from Texas community colleges to the major universities- UT Austin funnels the most students into the public sector! 5. Left my heart in TEXAS- Austin is my all time favorite city!
  • 16. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Capital Factory is the center of gravity for entrepreneurs in Texas. What are ways thatAWS is assisting the Texas startup community directly, particularly for women entrepreneurs? (2/2) More broadly: 1. We bring to bear the power, breadth and depth of AWS to help you, whether you need business, technical or financial support 2. We have an incredible partner community who represent a huge potential for helping you to establish and scale your business. 3. Finally, we have close relationships and work with investors of all sizes and from around the world from the big name VCs to smaller niche players. This means that we can really provide an assist to entrepreneurs as they begin the challenging process of raising funds
  • 17. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. According to Crunchbase figures, there has been a substantial drop in venture capital funding for women-led startups. This wasn’t just part of an overall decrease in VC funding. In 2019, 2.8% of funding went to women-led startups and in 2020, that fell to 2.3%. So, we know that women have raised less capital overall. What advice would you give to female founders trying to raise capital and who could feel discouraged by these statistics? • Partner with AWS/ Come to BuildHER/ Get support from Girls in Tech – DON”T GIVE UP- • Female founders are more 15% profitable but 40% less likely to be funded • Ask the right question to get the answer you want – that’s what they have to do
  • 18. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. If someone in our community would like to start an ecommerce business, for example, but doesn’t come from a technical background, what are the 3 main benefits thatAmazon can offer that you would want them to know about? 1. Amazon Launchpad- supplemental program to jumpstart and accelerate startups to drive brand awareness. resources, expertise, and global support. https://sell.amazon.com/programs/launchpad.html 2. Amazon Marketplace Amazon Marketplace is an e-commerce platform owned and operated by Amazon that enables third-party sellers to sell new or used products on a fixed-price online marketplace alongside Amazon's regular offerings. https://sell.amazon.com/sell?ref_=asus_soa_rd& 3. The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel.
  • 19. © 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved. Main Points to leave with Audience…. 1. Amazon cares about Texas and is invested Texas - We support Capital Factory! 2. Money where our mouth is - AWS credits, etc. 3. We believe in startups • Next generation of partners • Female founders/ Diverse Founders • Strive to be Earth’s Best Employer- "Leaders work every day to create a safer, more productive, higher performing, more diverse, and more just work environment."

Notas do Editor

  1. Discuss the importance of leading with a purpose: MISSION!
  2. Our industry accelerators had startups from all over the world apply, and at many different stages of development. We see so much opportunity in startups. We are excited to announce that our Public Sector Startup Ramp (first launched in India!) is now expanding the APJ region in 9 countries.
  3. These ten companies were selected from 427 applications from 31 countries around the world by a panel from Amazon Web Services (AWS) and KidsX. b. well Ejenta Giblib (Hard G, Lib Gyant (GIANT) Kaizen health (Ky-Zen0 Medical Informatics Corps Neuro Rehab VR One Record Pieces NOTES: SAMPLE of COHORT COMPANIES leveraging emerging technology such as AI and VR: Ejenta is a San Francisco-based company that automates remote monitoring and remote care delivery using artificial intelligence (AI) exclusively licensed from NASA. Their “intelligent agents” learn from connected devices and electronic health record (EHR) data to monitor patients, predict health, and connect care teams. Gyant, based in San Francisco, is a 24/7 AI virtual assistant and digital front door solution for health systems that allows them to optimize digital patient journeys. It navigates patients to the right care setting and resources, while also providing easy appointment scheduling.  Neuro Rehab VR, from Fort Worth, Texas, is a health technology company reinventing training exercises for physical and cognitive therapy by leveraging virtual reality and neuroplasticity for recovery. It allows providers to track their patients in real time and has shown increased patient engagement.  OneRecord, headquartered in New York, is giving patients access to their data. Their app helps patients build a consolidated health record of their entire medical history in a single place.  Pieces, based in Florida, uses AI to assess and connect patients and health systems with solutions that address social determinants of health. They connect care providers to actionable data, people to services, and caseworkers to information. Pieces makes it easier to input, manage, store, organize, and gain insight from the data to connect with sources that meet social determinants of health.   
  4. Think Big for Small Business helps governments focus on emerging enterprises and provides guidance and AWS resources to smaller partner firms while promoting diversity. The heartbeat of countries globally are small and medium businesses,” said Sandy Carter (pictured), vice president of worldwide public sector partners and programs at AWS. “During COVID, we learned about what really matters, and this program focuses on those things and helping others. These small and medium businesses are the engine for inclusive growth.” Diverse businesses and all SME partners! Qualifying partners get more time and resources to achieve AWS Partner requirements Access to Select and Advanced tier benefits Offers a limited-time public sector technical capability discount while partners work toward a competency
  5. Discuss your personal purpose- Supporting STEM for girls and women and describe how you connected that with your professional purpose through AWS and GIT partnership.
  6. DON’T GIVE UP!!! Investment is always cyclic, In the end, this is all driven by good people with good ideas.  You have them. Believe in it. Connect, network and collaborate.  There is power in numbers. Learn from others, share what you have learned Find the right partners , like AWS, that are committed to seeing you grow Look for programs that can help you through over or around the hurdles – like Capital Factory and others Find the right partners , like AWS, that are committed to seeing you grow and look for programs that can help you through over or around the hurdles – like Capital Factory https://www.galidata.org/assets/report/pdf/accelarating_women_led_startups_final.pdf https://ssir.org/articles/entry/finding_more_investment_support_for_gender_diverse_founding_teams https://www.businessnewsdaily.com/5268-women-entrepreneur-challenges.html