This document discusses the challenges of leadership in the pharmaceutical industry and how a client company addressed these issues. The client had success in research but struggled with management skills and an avoidance culture. They partnered with Great Managers who provided training to develop leadership skills at all levels and create a lasting cultural change. As a result, the business has grown significantly and leaders feel more confident in their abilities.

2. The pharmaceutical
industry offers plenty of
opportunities for
businesses.
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3. But it also
presents
challenges.
Leadership is
chief among
them.
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4. The problem is that many
technically-minded people
don’t have effective
people-management skills.
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5. That’s the issue that one
client wanted to confront
when they came to Great
Managers.
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6. GREATMANAGERS.COM
The Case
Study

7. Our client had
already established a
stellar reputation in
the industry.
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8. They focused predominantly
on research and product
development.
All told, they had over 60
products available in domestic
and international markets.
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9. However,
they also
had major
cultural
problems.
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10. The organisation’s technical
focus meant that too little time
was spent on developing
leadership skills.
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11. This meant that the organisation’s
mid-level managers struggled with
their confidence.
They escalated issues instead of
taking responsibility for them.
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12. Great
Managers
formed a
partnership
with the
business.
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13. We showed them the importance
of leadership at all levels.
This created the behavioural
shifts that positively influenced
the business’ culture.
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14. We also showed them
that technical knowledge
isn’t enough.
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15. GREATMANAGERS.COM
Your managers
need to back
that knowledge
with a strong
managerial
toolset.

16. The business has enjoyed tremendous
growth since working with Great
Managers.
They now have over 100 employees.
Plus, its leaders have more confidence
in their abilities.
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17. What Can You
Learn?
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18. GREATMANAGERS.COM
Lesson #1
Don’t Just Focus on the Senior Level

19. Many managers struggle
with delegation.
They don’t want to release
responsibility for key tasks.
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20. This means that lower-level
managers never have to take
responsibility.
Making them less accountable but
also damaging their confidence.
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21. Great management starts at the top.
But it doesn’t end there.
You have to equip managers at all
levels with the skills needed to run a
business.
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22. Lesson #2
Don’t Waste
Money on
One-Off
Training
Sessions
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23. Our client had spent a
lot of money on one-off
training sessions.
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24. These sessions packed a lot of
information into short periods of
time.
Naturally, people forgot a lot of this
information and never applied it.
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25. Work with a training
organisation that wants to
become an active partner
in your business.
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26. GREATMANAGERS.COM
Lesson #3
Confront the Avoidance Culture

27. Unconfident managers will
escalate issues to the
senior level instead of
solving them.
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28. This creates a culture of
avoidance.
People stop taking
responsibility for their work.
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29. Confront this
issue the
second you
notice it
developing.
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30. Great Managers can help you to
confront the leadership issues in
your pharmaceutical business.
Just register for our upcoming
webinar to find out how.
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