A few slides to introduce social media in the workplace and why it matters.

1. Social Media Best Practices
Sandra Rimetz, Instructor
This slideshow is the property of Sandra Rimetz and
cannot be duplicated or used without permission.

2. www.sophisticateduser.com 2014Sandra Rimetz
Estimated that in 2015
nearly 60 percent of
Earth's population will
be on the Internet
Cisco Visual Networking Index: Global Mobile
Data Traffic Forecast Update, 2013–2018

3. Defining Social Media
www.sophisticateduser.com 2014Sandra Rimetz
Forms of electronic
communication (as Web
sites for social networking
and microblogging) through
which users create online
communities to share
information, ideas, personal
messages, and other
content (as videos). ~Merriam-
Webster
Websites and applications
that enable users to create
and share content or to
participate in social
networking. ~Oxford Dictionaries
A Reminder
of What
Social Media
Is…

4. 1994
Geocities
1997
AOL lets
users
“chat”.
2003
MySpace
launched.
LinkedIn
started.
2004
“College”
version of
Friendste
r is rolled
at
Harvard
2005
YouTube
begins
storing
and
retrieving
videos.
2008
Twitter
comes
alive!
2010
Google
launches
Buzz
www.sophisticateduser.com 2014
Sandra Rimetz
Evolution
Source:
www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
A Little History…

5. Closed
in 2009
Closed
in 2011
238
million
member
s
1.15
billion
monthly
active
users
1 billion
unique
users per
month
215
million
users
359
million
www.sophisticateduser.com 2014
Sandra Rimetz
Users by the Numbers
Source:
www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

6. www.sophisticateduser.com 2014Sandra Rimetz
Who Is Using It?

7. What Users Are Doing?

8. www.sophisticateduser.com 2014
Sandra Rimetz
Adult
Users
Activity
according
to Pew
Internet
67% visit Facebook
18% on Twitter
20% on LinkedIn
15% on Pinterest
13% on Instagram
6% on Reddit
6% on Tumblr

9. Social Media
today
Why It Matters
www.sophisticateduser.com 2014
Sandra Rimetz

10. www.sophisticateduser.com 2014
Sandra Rimetz
Why Social Media Matters?

11. www.sophisticateduser.com 2014Sandra Rimetz
of consumers would recommend a
brand to others after interacting
with them on social media.
90%
http://www.thedrum.com/news/2013/07/04/iab-study-finds-90-consumers-back-
brands-after-interacting-social-media#ixzz2gzdAN9Uu

12. Improved social signals that improve your
presence on the Internet (SEO)
Company branding
Improved brand awareness
Word-of-mouth advertising
Increased customer loyalty and trust
Improved audience reach and influence
www.sophisticateduser.com 2014
Sandra Rimetz
The Benefits

13. www.sophisticateduser.com 2014Sandra Rimetz
Nearly nine in 10
US companies
with at least 100
employees will use
social networks
for marketing
activities this year

14. If all your employees understood
how important your company’s
social media presence is?
Can You Imagine Then…
www.sophisticateduser.con 2014Sandra Rimetz

15. www.sophisticateduser.com 2014Sandra Rimetz
Want to learn more about how
social media training can
increase your bottom line?
Contact me at
sophuser@gmail.com