1. Sandra Hastings offers training, marketing, and management services to
help you reposition your business and/or workforce system:
Web site design and redesign services to update your Internet site from
static to interactive and tips as well as strategies for using e-marketing to
rebrand your workforce system.
Services to redesign your capacity building efforts to utilize Web 2.0
tools to offer just-in-time training and to integrate tools that improve
connectivity and collaboration among employees at multiple worksites.
Management consultation to help you create the strategy and road map
for lasting change that aligns with current trends and legislative mandates.
Recruitment webinars and podcasts for businesses - especially small
and medium-sized businesses - to help integrate competitive recruiting
practices (e.g., emerging use of social networking tools). am eager to work with you
to find customized solutions to your most pressing concerns.
Sandi Hastings
I am energized by the infinite possibilities we have to creatively solve challenges and position for the future. And,
I am eager to work with you to find customized solutions to your most pressing concerns.
Sandi Hastings
Sandra Hastings Hastings.Sandra@gmail.com 1
3. Learn how to harness technology – Social Media
– to improve job seeker outcomes and your own
career
2 Sandra Hastings Hastings.Sandra@gmail.com 3
4. Today’s Topics
Common definition of social media & why it’s
important
Recruitment trends & statistics
Job seeker social media tools
Session review/Q & A
Brainstorm additional training topics
Sandra Hastings Hastings.Sandra@gmail.com 4
5. “Relationship Building and Creating Trust!”
Social media is online content created by people
Content readers Publishers
One to many Many to many
Monologues Dialogues
Source: Wikipedia, 2009.
Online relationships for personal, political,
and business use
Sandra Hastings Hastings.Sandra@gmail.com 5
6. Brand in control Audience in control
One way message delivery Two way conversation
Repeating the message Adapting the message/beta
Focused on the brand Focused on the
audience/adding value
Educating Influencing, involving
Organization creates content User co-creator of content
Web 2.0 tools are interactive social media tools used to build Internet
relationships
Web 3.0 tools are interactive social media tools used to build
relationships using all mobile devices
Sandra Hastings Hastings.Sandra@gmail.com 6
7. 1. President Obama’s administration is using social media to promote
transparency & communication
www.opendol.ideascale.com/
www.Facebook.com/Departmentoflabor
www.youtube.com/usdepartmentoflabor
www.twitter.com/usdol
www.Data.gov
www.recovery.gov
www.dol.gov/recovery
2. It expands our service delivery options in a tough fiscal
environment
Innovative online services – especially for UI customers (ARRA )
Preparation for future with more services & less funding
Sandra Hastings Hastings.Sandra@gmail.com 7
8. 3. Social Media is no longer a trend, it’s a critical strategic business
mandate
• 63% of Americans have broadband access
• More than 4 in 5 US online adults use social media at least once a month
• Half of these users participate in social networks
Forrester Research, Inc. August 2009
• Social media use by business grew from 27% in 2007 to 80% in 2009
UMass Dartmouth Center for Marketing
November 17, 2009
4. Our customers are online…we must respond to remain competitive
• Businesses use social media to recruit and hire
• Younger customers (16-45) expect social media advice
Sandra Hastings Hastings.Sandra@gmail.com 8
9. 5. Our competitors are using sophisticated social media strategies
www.manpower.com
www.kellyservices.com
Sandra Hastings Hastings.Sandra@gmail.com 9
10. 1. More tools for building online services – especially for
reemployment customers and businesses
2. More online resources for job seekers to access
3. Better resources for reaching and maintaining
relationships with customers
4. Tracking tools to analyze customer traffic and social
media marketing patterns
5. 24/7 access to learning opportunities to keep staff skills
current
Sandra Hastings Hastings.Sandra@gmail.com 10
11. Ten tools used by most businesses to hire new workers
1. Text messaging 6. Multiple languages
7. Videos
2. Blogging
8. Podcasts and jobcasts
3. Facebook page
9. Contests
4. LinkedIn page
10. Nonrecruiting sites
5. News alerts
Sandra Hastings Hastings.Sandra@gmail.com 11
12. Most Hiring Managers
Use Social Media
Researching Candidates
75% use LinkedIn
48% use FaceBook
26% use Twitter
Sourcing Job Candidates
66% use LinkedIn
23% use FaceBook
16% use Twitter
How do you prepare job candidates
for these hiring trends?
Sandra Hastings Hastings.Sandra@gmail.com 12
14. Websites
should
provide
opportunities
for
conversations,
feedback,
information
sharing &
networking
Is your website
interactive?
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15. Personal Statement
Sources for building Web sites include:
www.weebly.com, www.intuit.com, www.godaddy.com
Sandra Hastings Hastings.Sandra@gmail.com 15
16. Multiple formats &
Portfolio options
Two examples of
portfolio/education Web
sites
http://www.efoliominnesota.com
Minnesota’s ISEEK.org provides education & training
resources, online learning, & financial aid information
http://sites.google.com
Sandra Hastings Hastings.Sandra@gmail.com 16
17. A great way to
demonstrate
programming
skills
Sandra Hastings Hastings.Sandra@gmail.com 17
20. Highlight the central theme
Provide a link to your Website’s URL
Include images (http://www.istockphoto.com)
Have an RSS Feed link & provide multiple sharing options
Use Internet communication basic rules:
Offer an easy “unsubscribe” option
Provide a way to change address
State your privacy policy
Have contact information including street address, phone
number, website, and fax number for your organization
Sandra Hastings Hastings.Sandra@gmail.com 20
21. You can group by:
Segmentation breaks your audience
into groups of customers with Ready to Work
similar characteristics Career Advancement
The goal is building relationships, Career Exploration
to know your audience’s needs Job Interests
Segmenting your list will lead to Use eNewsletters to:
more targeted messages with action • Invite job seekers to events –
taken job fairs, workshops
• Promote job seekers to hiring
companies
If you don’t segment, you are not • Share program updates
building relationships with • Share success stories
individuals targeting specific • Offer training individuals
• Survey job seekers needs and
interests
interests
Sandra Hastings Hastings.Sandra@gmail.com 21
22. Get customizable templates,
advice, survey/polls,
metrics, and other personal
services from ESPs
Sandra Hastings Hastings.Sandra@gmail.com 22
23. Everyone has a
YouTube video
account…Does
your workforce
system?
Sandra Hastings Hastings.Sandra@gmail.com 23
24. 78.6% of total U.S. Internet audience viewed an
online video in 2009
Average video viewer watched 385 minutes of
video, or 6.4 hours
107.1 million viewers watched 6.8 billion videos on
YouTube.com (63.5 videos per viewer)
The duration of the average online video was 3.5
minutes April 2009 Data comScore Video Metrix Service
Sandra Hastings Hastings.Sandra@gmail.com 24
25. Broadcast testimonials that describe how you serve job seekers
Attract more traffic to your job seeker Web site
Post videos on Web site or link within an eBlast or eNewsletter
Is FREE service to increase your visibility
Share labor market information & economic forecasts
Offer new services and programs
Use training videos to teach job seekers (http://commoncraft.com)
Teach job seekers to create resume videos
Post federal government updates
Sandra Hastings Hastings.Sandra@gmail.com 25
27. LinkedIn is a business-oriented social networking site for professionals
to develop and maintain a list of contact details of people they know and
trust in business – their ―connections.‖
LinkedIn can then be used to find jobs, people and business
opportunities recommended by someone in one's contact network.
Employers can list jobs and search for potential candidates.
Job seekers can review the profile of hiring managers and research
companies to discover which of their existing contacts can introduce
them.
LinkedIn also allows users to research companies where they
may want to work
Sandra Hastings Hastings.Sandra@gmail.com 27
28. Create a compelling profile.
• Job seekers should create a personal profile
• List organizational affiliations
• Create and join Groups – participate in discussions
• Grow a list of connections through the “people you may know” suggestions
• Recommend other people/organizations and have others recommend them!
• Can supply link to your workforce Web site!!!!!!
Sandra Hastings Hastings.Sandra@gmail.com 28
29. Job seekers can do key word searches,
browse jobs- LinkedIn and Web, research
companies, talk to individuals working in
companies, apply for jobs, & forward jobs
to others.
Sandra Hastings Hastings.Sandra@gmail.com 29
30. A free, online social networking site that connects
people through online communities
1/3 of global audience is 35-39 years of age
1/4 of global audience is over 50 years of age
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31. You can gather people with like interests!
TIPs:
Start groups for
job seekers - job
clubs etc.
Have job
seekers start their
own groups
Sandra Hastings Hastings.Sandra@gmail.com 31
32. Ten Ways to Use Facebook
to Find Work
1. Don't forget the public nature of Facebook
2. Post a full profile similar to a resume
3. Clean up your photos – keep them professional
4. Don’t be boring – companies want to hire fun employees – just
keep it clean
5. Ask for help -your friends & colleagues expect to help you in your
job search process
6. Show your knowledge to your network – post information on your
site that showcases your knowledge & experience
Sandra Hastings Hastings.Sandra@gmail.com 32
33. Ten Ways to Use Facebook
to Find Work
7. Search for people from different industries, schools, universities
etc. – use tools like WINK to find old friends
8. Join groups -using the search tool within Facebook, search for
topical and relevant groups within Facebook to begin networking
9. Engage and share with people - get involved in network
conversations. Don't make meaningless comments - add some
opinion and in depth answers.
10. Network - the bigger your network, the more secondary and third
level contacts you’ll have. Put all your details in your email
signature -your LinkedIn profile url, your Facebook profile url or
your @Twitter name?
Sandra Hastings Hastings.Sandra@gmail.com 33
35. A service for friends, family, and co–workers to
communicate and stay connected with frequent
answers to one simple question:
―What are you doing?‖
Also called a ―micro-blog‖ (140 characters or less)
and entries are called ―Tweets‖
2.5 million people visit Twitter.com each month
compared to 41 million visitors on Facebook
Sandra Hastings Hastings.Sandra@gmail.com 35
36. Experts use Twitter to advertise and market its brands to
18- to 34-year-olds - the mainstay of the social
networking site.
More than 7,000 job openings at Sears and Kmart will be
posted by TweetMyJobs.com.
1. Job seekers create an account on TweetMyJobs.com.
2. They link their profile to their Twitter account
3. They can subscribe to any of the 8,397 job channels.
Sandra Hastings Hastings.Sandra@gmail.com 36
37. 26,274 jobs found
• Attract and stay connected to youth and younger adults – promote
workshops
• Post ―in-demand‖ and ―hot jobs‖ on Twitter to expand your applicant pool
• Connect with tech-savvy unemployed and underemployed to offer skill
upgrades and training services
Sandra Hastings Hastings.Sandra@gmail.com 37
39. Flickr - Photo Sharing Application
Message Boards – a segment of a Web site that
hosts an open discussion among users
Podcasts—Short recordings about a variety of topics
that can be purchased, downloaded for free, or posted
on web page
Blogs - A portion of a website (or a separate entity
altogether like Twitter) in which an author posts
discussion topics or information to be shared with
followers
Personal Blogs = online “diaries”
Organizational blogs = Information sharing/news updates
Sandra Hastings Hastings.Sandra@gmail.com 39
40. • Have staff present small bits of job search information on
podcasts (no more than five minutes is best)
• Upload podcasts on resource room computers, on staff
desktops and on your Web site
• Have management create podcasts to share updates with all
workforce center staff
• Have management staff create training podcasts to help staff
improve performance in specific areas
Sandra Hastings Hastings.Sandra@gmail.com 40
41. • Assign staff to write ―job search‖ blogs to address the most
common issues that stump local area job seekers
• Post the blogs on all computers – staff and resource room
and upload the blogs to your Web site
• Make sure the blogs encourage comments from the
audience - have a forward and share functions
• Publish a list of job search/social media blogs for staff and
job seekers subscriptions to keep them abreast of latest
information – provide blog links on your Web site
Sandra Hastings Hastings.Sandra@gmail.com 41
43. Experts say you
must log 10,000
hours of learning to
become a Social
Media expert and
maintain that status
Sandra Hastings Hastings.Sandra@gmail.com 43
44. 1. Review staff capacity and create capacity building
opportunities
2. Integrate Social Media strategies throughout your workforce
system
3. Develop toolbox of new tools & products
4. Action plan to improve your own workforce system’s job
seeker services
Sandra Hastings Hastings.Sandra@gmail.com 44
45. Getting Started with Facebook
Social Media Marketing (Dale Evans)
Beth Kanter Blog – How Nonprofits Can Use Social Media
Jay Love Blog – CEO eTapestry -- Jay Love Twitter Page
Getting Started with Google Analytics
LotusJump – Website Marketing Made Easy
Flickr http://www.flickr.com
Blogger https://www.blogger.com/start
Podcast.com http://podcast.com
Twitter http://twitter.com
Linked In http://www.linkedin.com
Weebly.com
Godaddy.com
Slideshare.com
Sandra Hastings Hastings.Sandra@gmail.com 45
46. Sandi Hastings
Sandra Hastings Associates
Contact Information:
Phone: 860-643-0624
www.sandrahastingsassociates.com
Hastings.Sandra@gmail.com
Follow my blog http://sandrahastings.wordpress.com/
Become one of my LinkedIn connections and introduce me to your
friends - http://www.linkedin.com/in/sandrahastings
Sandra Hastings Hastings.Sandra@gmail.com 46