SlideShare uma empresa Scribd logo
Products You Can Trust.
A Company You Can Believe In.
In 1963, Mary Kay Ash founded her Company on the personal values that guided her life – integrity,
honesty and an unwavering belief in the Golden Rule and in the power of touching lives.
Today, these values remain at the heart of everything we do, including our passion
for developing products that can awaken a woman’s true beauty inside and out.
Our philosophy is simple – we will deliver on every product promise that we make. Because we
proudly stand behind the quality of our products and the real benefits they provide,
there are millions of women who can say, “I love my Mary Kay!”
We listen to what women want.
Connecting with women around the world helps us understand what’s important to them and
enables us to consistently deliver products that satisfy and delight. Every year, thousands of women use
and evaluate Mary Kay® products worldwide, under the direction of skin science experts,
so that we can measure the effectiveness of every product formula and ensure that it delivers the beautiful
benefits women are looking for. These insights help us not only deliver what women want today, but also to
develop the products they will want in the future.
Consumer safety is our first priority.
Mary Kay Inc. invests millions of dollars in research and conducts more than one-half million tests every year to
ensure that every individual ingredient and finished product meets the highest standards of safety, quality and
performance. We know that there can be differing points of view regarding ingredient safety and that some
opinions can be the result of incomplete and inaccurate interpretation. We want consumers to know that at
Mary Kay, every product decision is based on scientific fact, not opinion. We rely on in-depth scientific
research and collaborate with impartial medical experts outside the Company to ensure the safety and efficacy
of our products, and we regularly go above and beyond what is legally required by the health and safety
authorities that regulate the industry worldwide.
Independent medical experts play a vital role in product development.
Mary Kay Inc. has developed alliances around the world with leading dermatologists, ophthalmologists, nurses
and other medical professionals in academic institutions and private practice. Through collaborations with these
experts and ongoing exploration and evaluation of advancements in technology, the scientists at the Mary Kay
Research Center are able to deliver world-class products.
We want consumers to be 100 percent satisfied.
We believe that customer satisfaction isn’t a one-time event; it’s a lifelong commitment. Mary Kay Inc. strives to
provide clear, credible, concise information about product safety and performance so that consumers can feel
confident in the choices they make. That’s why the Company stands behind its products sold by Independent
Beauty Consultants with a 100 percent product satisfaction guarantee.
Click here for full details of the Mary Kay® Satisfaction Guarantee.
(Online there can be a link to the guarantee; in print, asterisk the word “guarantee” and then include a footnote with the full text.
This is per legal.)
Mary Kay Inc. does not support animal testing.
Mary Kay Inc. is committed to the elimination of animal testing and is a strong advocate of utilizing alternative
methods to substantiate the safety of our ingredients and products. We do not conduct animal testing on our
products or ingredients, nor ask others to do so on our behalf, except when absolutely required by law. For more
than two decades, we have been a global leader in helping to develop alternative testing methods for product
safety. This commitment continues today, in partnership with global regulatory agencies that manage cosmetic
safety, with animal advocacy groups and with leading animal alternative researchers.
Mary Kay Inc. is committed to environmental sustainability.
By promoting and implementing sustainable operations, we not only impact the quality of life of the people we
touch today, but also of generations to come. We have committed ourselves to a positive legacy of environmental
sustainability through pollution prevention, resource conservation, regulatory compliance and the continual
improvement of our environmental performance.

Mais conteúdo relacionado

Semelhante a Mary Kay Product Promise

Cosmetic product manufacturing in gujarat
Cosmetic product manufacturing in gujaratCosmetic product manufacturing in gujarat
Cosmetic product manufacturing in gujarat
globleseo
 
BEAUTYFYN Pitch Deck.pdf
BEAUTYFYN Pitch Deck.pdfBEAUTYFYN Pitch Deck.pdf
BEAUTYFYN Pitch Deck.pdf
ShipYourWish
 
Mars Case Study: BITC Workwell Model in Practice
Mars Case Study: BITC Workwell Model in PracticeMars Case Study: BITC Workwell Model in Practice
Mars Case Study: BITC Workwell Model in Practice
Engage for Success
 
Presentationnew suncure.pptx
Presentationnew  suncure.pptxPresentationnew  suncure.pptx
Presentationnew suncure.pptx
AnandKumarPandey23
 
UNIT 2 business plan - Vegan Cosmetics
UNIT 2 business plan - Vegan CosmeticsUNIT 2 business plan - Vegan Cosmetics
UNIT 2 business plan - Vegan Cosmetics
Chelsea Feltham
 
Whole foods market 0176
Whole foods market 0176Whole foods market 0176
Whole foods market 0176
Saelina Dunn
 
Promotional merchandise presentation
Promotional merchandise presentationPromotional merchandise presentation
Promotional merchandise presentation
Marketing Incentives
 
The most innovative companies to watch in 2021
The most innovative companies to watch in 2021The most innovative companies to watch in 2021
The most innovative companies to watch in 2021
TheBusinessFame
 
Truffoire Reviews -The Allure of Branded Skincare - Unveiling the Secrets beh...
Truffoire Reviews -The Allure of Branded Skincare - Unveiling the Secrets beh...Truffoire Reviews -The Allure of Branded Skincare - Unveiling the Secrets beh...
Truffoire Reviews -The Allure of Branded Skincare - Unveiling the Secrets beh...
Truffoire Reviews
 
Arbonne Business Info Pack Feb 2016
Arbonne Business Info Pack Feb 2016Arbonne Business Info Pack Feb 2016
Arbonne Business Info Pack Feb 2016
Jill Kay
 
Arbonne Business information pack 2016
Arbonne Business information pack 2016Arbonne Business information pack 2016
Arbonne Business information pack 2016
Louisa Gillespie
 
Arbonne Business Info Pack Feb 2016
Arbonne Business Info Pack Feb 2016Arbonne Business Info Pack Feb 2016
Arbonne Business Info Pack Feb 2016
Ave Saapar
 
ACME Business presentaion on Marketing etc.
ACME Business presentaion on Marketing etc.ACME Business presentaion on Marketing etc.
ACME Business presentaion on Marketing etc.
MonyMst
 
The 20 most successful businesswomen to watch 2020
The 20 most successful businesswomen to watch 2020The 20 most successful businesswomen to watch 2020
The 20 most successful businesswomen to watch 2020
Insights success media and technology pvt ltd
 
31 Bits
31 Bits31 Bits
31 Bits
Reema Vaidya
 
APH-English all product handbook amway.pdf
APH-English all product handbook amway.pdfAPH-English all product handbook amway.pdf
APH-English all product handbook amway.pdf
RakeshBhramar2
 
Managmant project introduction to volka
Managmant project introduction to volkaManagmant project introduction to volka
Managmant project introduction to volka
TouseefAfzaal
 
Brand Strategy - Brand Model Example
Brand Strategy - Brand Model ExampleBrand Strategy - Brand Model Example
Brand Strategy - Brand Model Example
Chris Neary
 
Molnlycke Health Care mag 2015
Molnlycke Health Care mag 2015Molnlycke Health Care mag 2015
Molnlycke Health Care mag 2015
highgate10
 
Our Unique Selling Points
Our Unique Selling PointsOur Unique Selling Points
Our Unique Selling Points
Solace Biotech Limited
 

Semelhante a Mary Kay Product Promise (20)

Cosmetic product manufacturing in gujarat
Cosmetic product manufacturing in gujaratCosmetic product manufacturing in gujarat
Cosmetic product manufacturing in gujarat
 
BEAUTYFYN Pitch Deck.pdf
BEAUTYFYN Pitch Deck.pdfBEAUTYFYN Pitch Deck.pdf
BEAUTYFYN Pitch Deck.pdf
 
Mars Case Study: BITC Workwell Model in Practice
Mars Case Study: BITC Workwell Model in PracticeMars Case Study: BITC Workwell Model in Practice
Mars Case Study: BITC Workwell Model in Practice
 
Presentationnew suncure.pptx
Presentationnew  suncure.pptxPresentationnew  suncure.pptx
Presentationnew suncure.pptx
 
UNIT 2 business plan - Vegan Cosmetics
UNIT 2 business plan - Vegan CosmeticsUNIT 2 business plan - Vegan Cosmetics
UNIT 2 business plan - Vegan Cosmetics
 
Whole foods market 0176
Whole foods market 0176Whole foods market 0176
Whole foods market 0176
 
Promotional merchandise presentation
Promotional merchandise presentationPromotional merchandise presentation
Promotional merchandise presentation
 
The most innovative companies to watch in 2021
The most innovative companies to watch in 2021The most innovative companies to watch in 2021
The most innovative companies to watch in 2021
 
Truffoire Reviews -The Allure of Branded Skincare - Unveiling the Secrets beh...
Truffoire Reviews -The Allure of Branded Skincare - Unveiling the Secrets beh...Truffoire Reviews -The Allure of Branded Skincare - Unveiling the Secrets beh...
Truffoire Reviews -The Allure of Branded Skincare - Unveiling the Secrets beh...
 
Arbonne Business Info Pack Feb 2016
Arbonne Business Info Pack Feb 2016Arbonne Business Info Pack Feb 2016
Arbonne Business Info Pack Feb 2016
 
Arbonne Business information pack 2016
Arbonne Business information pack 2016Arbonne Business information pack 2016
Arbonne Business information pack 2016
 
Arbonne Business Info Pack Feb 2016
Arbonne Business Info Pack Feb 2016Arbonne Business Info Pack Feb 2016
Arbonne Business Info Pack Feb 2016
 
ACME Business presentaion on Marketing etc.
ACME Business presentaion on Marketing etc.ACME Business presentaion on Marketing etc.
ACME Business presentaion on Marketing etc.
 
The 20 most successful businesswomen to watch 2020
The 20 most successful businesswomen to watch 2020The 20 most successful businesswomen to watch 2020
The 20 most successful businesswomen to watch 2020
 
31 Bits
31 Bits31 Bits
31 Bits
 
APH-English all product handbook amway.pdf
APH-English all product handbook amway.pdfAPH-English all product handbook amway.pdf
APH-English all product handbook amway.pdf
 
Managmant project introduction to volka
Managmant project introduction to volkaManagmant project introduction to volka
Managmant project introduction to volka
 
Brand Strategy - Brand Model Example
Brand Strategy - Brand Model ExampleBrand Strategy - Brand Model Example
Brand Strategy - Brand Model Example
 
Molnlycke Health Care mag 2015
Molnlycke Health Care mag 2015Molnlycke Health Care mag 2015
Molnlycke Health Care mag 2015
 
Our Unique Selling Points
Our Unique Selling PointsOur Unique Selling Points
Our Unique Selling Points
 

Último

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Stephen Cashman
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
YourLegal Accounting
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 

Último (20)

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesTop 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 

Mary Kay Product Promise

  • 1. Products You Can Trust. A Company You Can Believe In. In 1963, Mary Kay Ash founded her Company on the personal values that guided her life – integrity, honesty and an unwavering belief in the Golden Rule and in the power of touching lives. Today, these values remain at the heart of everything we do, including our passion for developing products that can awaken a woman’s true beauty inside and out. Our philosophy is simple – we will deliver on every product promise that we make. Because we proudly stand behind the quality of our products and the real benefits they provide, there are millions of women who can say, “I love my Mary Kay!” We listen to what women want. Connecting with women around the world helps us understand what’s important to them and enables us to consistently deliver products that satisfy and delight. Every year, thousands of women use and evaluate Mary Kay® products worldwide, under the direction of skin science experts, so that we can measure the effectiveness of every product formula and ensure that it delivers the beautiful benefits women are looking for. These insights help us not only deliver what women want today, but also to develop the products they will want in the future. Consumer safety is our first priority. Mary Kay Inc. invests millions of dollars in research and conducts more than one-half million tests every year to ensure that every individual ingredient and finished product meets the highest standards of safety, quality and performance. We know that there can be differing points of view regarding ingredient safety and that some opinions can be the result of incomplete and inaccurate interpretation. We want consumers to know that at Mary Kay, every product decision is based on scientific fact, not opinion. We rely on in-depth scientific research and collaborate with impartial medical experts outside the Company to ensure the safety and efficacy of our products, and we regularly go above and beyond what is legally required by the health and safety authorities that regulate the industry worldwide. Independent medical experts play a vital role in product development. Mary Kay Inc. has developed alliances around the world with leading dermatologists, ophthalmologists, nurses and other medical professionals in academic institutions and private practice. Through collaborations with these experts and ongoing exploration and evaluation of advancements in technology, the scientists at the Mary Kay Research Center are able to deliver world-class products. We want consumers to be 100 percent satisfied. We believe that customer satisfaction isn’t a one-time event; it’s a lifelong commitment. Mary Kay Inc. strives to provide clear, credible, concise information about product safety and performance so that consumers can feel confident in the choices they make. That’s why the Company stands behind its products sold by Independent Beauty Consultants with a 100 percent product satisfaction guarantee. Click here for full details of the Mary Kay® Satisfaction Guarantee. (Online there can be a link to the guarantee; in print, asterisk the word “guarantee” and then include a footnote with the full text. This is per legal.) Mary Kay Inc. does not support animal testing. Mary Kay Inc. is committed to the elimination of animal testing and is a strong advocate of utilizing alternative methods to substantiate the safety of our ingredients and products. We do not conduct animal testing on our products or ingredients, nor ask others to do so on our behalf, except when absolutely required by law. For more than two decades, we have been a global leader in helping to develop alternative testing methods for product safety. This commitment continues today, in partnership with global regulatory agencies that manage cosmetic safety, with animal advocacy groups and with leading animal alternative researchers. Mary Kay Inc. is committed to environmental sustainability. By promoting and implementing sustainable operations, we not only impact the quality of life of the people we touch today, but also of generations to come. We have committed ourselves to a positive legacy of environmental sustainability through pollution prevention, resource conservation, regulatory compliance and the continual improvement of our environmental performance.