1. Sandeep kumar
San.maac@yahoo.com
House no- E - 36, 1st Floor, Vijay Vihar Phase - 2,
Near B D Jain Public School, Rohini, Sector - 3
New delhi- 11085
Mobile- 8510015914/9136207164
Availability-Fortnight
Preferred Location-Anywhere in Delhi
Career Objective
To excel in the area of Marketing, Promotion & Advertising so that I can provide the level of cult
branding to the product assigned.
Professional Analysis
A high-energy Middle Manager with analytical understanding of complex marketing objective and
ability to manage cross-functional teams for developing and implementing Promotional strategies to
meet them.
Experience Insight
As “Sales & Marketing Incharge” in Richer & Beckner Marketing Limited., Corporate office
Delhi from April 2014 to Continue.
Routine Assignments in “Richer & Beckner Marketing Limited”
1. Monthly Sales & Marketing activity Planning & implementation discussion with
director & zonal sales manager.
2. Organizing the monthly sales meeting effectively for product training , monthly
target vs. achievement & next month target.
3. MIS BTL Reporting & Presentation share with all sales & marketing team by month
end.
4. Planning & Execution product promotional activity for Modern Trade, Standalone
Stores & General Trade.
5. Followup with sales team on daily basis regarding there monthly target vs.
achievement like payment followup & order from super stockiest / stockiest.
6. Working with Zonal Sales Manager / Area Sales Manager during product launch in
new market anywhere in Northern India.
7. Visit super stockiest for there monthly outstanding & claims settlement.
8. Discussion with super stockiest & distributors to understand the market problem and
back end support requirement.
9. Team Management - Check promoters requirement based on the criteria laid down,
Recruitment, Training, Performance Appraisal, Salary and Incentive Calculations.
10. Coordinate with advertising agency to creative like promotional creative as new
product launching and many more.

2. As Marketing Manager in Richer & Beckner Marketing Limited., Corporate office Delhi from
April 2012 to March 2014.
Routine Assignments in “Richer & Beckner Marketing Limited”
1. Plan the all BTL & ATL Marketing Activity for Branch according the monthly and corporate
budget and execute the same branch level from core Marketing team or Zonal Marketing
Officer
2. Organizing the product launches effectively by ensuring the availability of POPs, Product
literature, Demonstrator’s Training & Sales Staff Training
3. Plan the all canopy promotional activity to direct sale and to create the consumer
awareness from corporate office
4. Brand promotional activities – Glow signs, In-shop branding, local event participation,
outdoor site identification etc. according the budget
5. Plan the company promotional van activity monthly and execute the same. Prepare
the daily target vs achievement data & analysis the report and present the same in
monthly corporate meeting
6. Coordinate with advertising agency to creative like promotional creative as new
product launching, new campaign launching, and improve exiting product branding
creative and many more.
7. Indenting POP requirement of different categories/brands (counter wise, for specific
meets/ demo activities/exhibitions) to HO and deployment through distribution channel and
merchandisers
8. MIS BTL Reporting & Presentation share with all sales & marketing team by month end.
9. Team Management - Check promoters requirement based on the criteria laid down,
Recruitment, Training, Performance Appraisal, Salary and Incentive Calculations.
10. Plan & execute company promotional van activity for west U.P. , Rajasthan & Bihar
territory like monthly route plan, van tracking through GPS online tracking system,
assigned promoters targets and planed contest activity for consumer.
As “Marketing Executive” Rungta tea Pvt. Ltd., Corporate office Delhi from April 2011 to
August 2012.
Routine Assignments in “Rungta Tea Pvt. Ltd”
1. Plan the all BTL & ATL Marketing Activity for Branch according the monthly and corporate
budget and execute the same branch level from core Marketing team or Zonal Marketing
Officer
2. Organizing the product launches effectively by ensuring the availability of POPs, Product
literature, Demonstrator’s Training & Sales Staff Training
3. Plan the all canopy promotional activity to direct sale and to create the consumer
awareness from corporate office
4. Brand promotional activities – Glow signs, In-shop branding, local event participation,
outdoor site identification etc. according the budget
5. Plan the company promotional van activity monthly and execute the same. Prepare
the daily target vs achievement data & analysis the report and present the same in

3. monthly corporate meeting
6. Coordinate with advertising agency to creative like promotional creative as new
product launching, new campaign launching, and improve exiting product branding
creative and many more.
7. Indenting POP requirement of different categories/brands (counter wise, for specific
meets/ demo activities/exhibitions) to HO and deployment through distribution channel and
merchandisers
8. MIS BTL Reporting & Presentation share with all sales & marketing team by month end.
9. Team Management - Check promoters requirement based on the criteria laid down,
Recruitment, Training, Performance Appraisal, Salary and Incentive Calculations.
10. Plan & execute company promotional van activity for west U.P. , Rajasthan & Bihar
territory like monthly route plan, van tracking through GPS online tracking system,
assigned promoters targets and planed contest activity for consumer.
As Marketing Executive in Videocon Industries Ltd, Western UP(Ghaziabad Branch) &
from 18 March 2010 to April 2011.
Routine Assignments in “Videocon Industries Limited – Ghaziabad”
Independent Assignments
 Poto – Products launches in North India.
 Participation in Aahar International Expo and IITF Trade fair , Pragati Maidan. Stall designing &
Execution of Activity.
 D2h satellite Mall Promotion in Videocon Industries Ltd
 Rungta Real Gold Select Tea Launching part & plan the all ATL & BTL Marketing Activity and
executed them through Branch Level along with ZMO
 Rungta Thak Gya Ghora, Ujala Quality ka campaign plan and execute the same for North Bihar
and Rajasthan
 Marketing Promotional Van activity branding part & Route plan and sales target vs
achievement along with monthly plan.
Qualifications
1. Professional: Masters of Business administrator (MBA), IIMT College, Meerut.
Related Subjects: Strategic Marketing Management, Branding, Media Planning Advertising
Management
Percentage: 64%
2. Academic: Graduation from CCS University, Meerut

4. 3. Diploma in 3d Multimedia & Animation from Maac – Preet Vihar, New Delhi.
Computer Proficiency
MS-Office, Working Knowledge of SAP, Busy, Coreldraw, 3d Max, Maya , Adobe Photoshop,
Adobe Primer Pro, Fusion , FCP and Internet savvy
Personal Information
Father’s Name : Late. Shree Dheer Singh
Marital Status : Single
Sex : Male
Date of Birth : July 20, 1987
Hobby : Singing Songs & Couplets
Personality : Type A personality
References : Jaspinder Kaur (HR Head at Richer & Beckner Marketing limited. ) (Mob-
8860540274)
Date :
Place New Delhi ( Sandeep Kumar )