2. Company Facts
Presentation
Rukhsana
2T3-45(TPS-A)

4. Evolution of the company
 IBM, is an American multinational
technology and consulting corporation
headquartered in Armonk, New York,
United States.
 It offers infrastructure and consulting
services.

5.  The company was founded in
june, 16 1911 by “Charles
Ranlett Flint “ as the
Computing Tabulating
Recording Company (CTR)
through a merger of three
companies:
(a)The Tabulating Machine
Company.
(b) The International Time
Recording Company.
(c) And The Computing Scale
Company.

6. June 16,1911
ENDICOTT , NEW YORK

7. The Tabulating Machine Company
Herman Hollerith
(1880’s origin in
Washington, DC)

8. The International Time Recording
company
George Winthrop Fairchild
1900,Endicott

9. The Computing Scale company
In 1891, Edward Canby and
Orange O. Ozias, two
businessmen from Dayton,
Ohio

10.  Flint recruited
Thomas J. Watson, Sr.
from the
National Cash Register
Company to lead the
company in 1914.

11.  His favorite slogan, "THINK", became a
mantr
for C-T-R's employees, and within 11 months of
joining C-T-R, Watson became General manager of
CTR in 1914 and president in 1915.
 CTR adopted the name International Business
Machines in 1924.

12. Mrs. Virginia M. Ginni Rometty
Chairman, President & Chief executive officer of IBM

13. IBM in INDIA
IBM India Private Limited is the Indian subsidiary of IBM. It has
facilities in Bangalore, Delhi, Kolkata, Mumbai, Chennai, Pune,
Gurgaon, Noida, Chandigarh, Indore, Bhubaneshwar,
Coimbatore, and Hyderabad.
Head quarters in India : Bangalore

14. Key persons of IBM in India :
Mrs. Vanitha Narayanan, regional General
Manager
Mr. Shankar
Sr. Advisor & G.M
Anna Swamy,
Mr. Rajesh Nambiar,
Vice President & General Manager

15. TODAY

16. NATURE OF BUSINESS AND
BUSINESS SEGMENT
SECTOR
----------
INDUSTRY ----------
TECHNOLOGY
Computer hardware,
Computer software,
IT services,
IT consulting

17. Vision and mission
statement
 Dedication to every client's success
 Innovation that matters, for our company and
for the world
 Trust and personal responsibility in all
relationships.
 We strive to lead in the invention
,development and manufacture in the
industry’s most advance information
technology.

18. PERFOMANCE OF THE COMPANY
 In 2012, Fortune ranked IBM the No. 2 largest U.S. firm
in terms of number of employees,
 The No. 4 largest in terms of market capitalization,
 The No. 9 most profitable,
 The No. 19 largest firm in terms of revenue.
 Globally the company was ranked the No. 31 largest
firm in terms of revenue by Forbes for 2011.

19.  No. 1 company for leaders (Fortune)
 No. 1 green company worldwide (Newsweek)
 No. 2 best global brand (Interbrand)
 No. 2 most respected company (Barron's)
 No. 5 most admired company (Fortune)
 No. 18 most innovative company (Fast Company)
For 2012, IBM's brand was valued by Interbrand at $75.5 billion.
 For 2012 No. 2 in outsourcing.

20. IBM HAS 12 Research laboratories worldwide
 The company has undergone several organizational
changes since it inception,
 Acquiring companies such as KENEXA (2012)
 SPSS(2009)
 And organizations such as Pwc’s CONSULTING
BUSINESS(2002)
 LEMARK(1991)
 And selling off products lines like THINK PAD to
LENOVO(2005)

21. AWARDS
Corporate Citizenship:
 World’s Most Respected Companies
 Childhood Education Reform
Most Valuable Pollution Prevention Awards:
 Environmental Excellence Award
 Excellence in Environmental Engineering Award

22. FAMOUS INVENTIONS BY IBM

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

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Automated teller machine (ATM)
Floppy disk
Hard disk drive
Electronic keypunch
Magnetic stripe card
Virtual machine
Scanning tunneling microscope
Reduced instruction set computing
Relational database
Universal Product Code (UPC)
Financial swap
Dynamic Random Access Memory (DRAM)
Watson artificial intelligence

23. Automated Teller Machine

24. Floppy disk
HARD DISK DRIVE

25. ELECTRONIC KEY PUNCHER
A key punch room in the 1960s
Hollerith keyboard (pantograph) punch.

26. Image of reconstruction on a clean Gold(100) surface
AN STM image of a single-walled carbon
Nanotube

27. An IBM PowerPC 601 RISC microprocessor.

28. Watson artificial intelligence
Watson's avatar,
inspired by the IBM
"smarter planet"
logo[1]
Watson, an IBM artificial
intelligence computer, is capable
of "learning" as it operates

29. COMPETITORS

30. Oracle corporation(ORCL)
Computer hardware and software,
IT consulting, IT services
American multinational
Information Technology

32. HP enterprises services l
management consulting
technology services and
outsourcing company

33. Computer hardware and peripherals
The manufacturer of the world's most powerful,
longest- lasting and rugged tablets on the market
Technical Computing company

34. The chart shows the portion of IBM's operating profit contributed by each of
IBM's three main business lines: Hardware (dark blue), Services (green),
and Software (light blue).

36. SERVER MAKET SHARE

37. IBM
 4th Best global brands (by interbrand) (2013)
 6th world’s most admired company(by fortune (2013)
 10th world’s most respected company (by barron’s)(2013)
 20th fortune U.S 500(2013)
MICROSOFT
 5th Best global brands (by interbrand)(2013)
 17th world most ADMIRED company(by fortune)(2013)
 61st most respected company (by barron’s)(2013)
 35th fortune U.S 500(2013)
Apple
 1st global brands (by interbrand)(2013)
 1st most admired company(by fortune)(2013)
 3rd most respected company(by barronn’s)(2013)
 1st best laptop brand (2013)
 6th fortune U.S500(2013)
Dell
 61st global brands (by interbrand)(2013)
 7th best laptop brand (by the laptop magzine)(2013)
 51th fortune U.S 500by fortune (2013)

38. IBM SWOT analysis 2013
Strengths
Weaknesses
 First mover in cloud computing solutions
for enterprises
 Brand reputation
 Diversified business
 Strong competency in acquisitions
 Integration of products and services
Opportunities
 Expand services and software divisions
 Increasing demand of cloud based
services
 Expensive service and software solutions
 Focus mainly on large enterprises
Threats
 Increasing competition in the cloud
computing market
 Slowing growth of world economy

40. CORPORATE SOCIAL RESPONSIBILITY
Corporate citizenship:
We focus on specific societal issues, including the
environment, community economic development, education,
health, literacy, language and culture.
Environment:
Our global environmental management system ensures the
company is vigilant in protecting the environment across all
of its operations worldwide.

41. IBM GOING GREEN
 IT established corporate policy on environmental
protection on 1971 using environmental management
system (EMS)
 Built a modeling solution using six sigma green sigma
model reducing carbon footprints.
 It was organized as a Top 20 Best Workplaces for
Commuters by the United States Environmental
Protection Agency (EPA) in 2005.

42. Green Sigma
 Green Sigma is an Active Management Six Sigma
system which is currently being developed and
enhanced through the Innovation Centre in Dublin.
 Its goal is to Manage & Reduce Carbon Footprint whilst
achieving associated economic and environmental
benefits.
 Green Sigma is focused around the elements of:
Carbon, Water ,Atmospheric Emissions, Liquid Waste
,Solid Waste, Ground Emissions .

43. FINANCIAL REPORT
2012 year-end from continuing worldwide
operations
Revenue: $104.5 billion
Net income: $17.6 billion
Total assets: $119.2 billion
Number of employees
(worldwide): 434,246
Stockholders of record: 491,541
* All dollar figures are US

45. Investment and return to
shareholders:
In 2012 we invested
 $3.7 billion for 11 acquisitions in key areas of
software and services;
 $4.3 billion in net capital expenditures;
 $6.3 billion in R&D.
 able to return $15.8 billion to $12 billion through
share repurchases and $3.8 billion through
dividends.
 Last year’s dividend increase was
13 percent.

46. BALANCE SHEET
YEAR
31ST Dec’10
31st Dec’11
31st Dec’12
Total Assets
$113.4 B
$116.4 B
$119.2 B
$116.4 B
$119.2B
Total Liabilities
$113.4 B
NET INCOME
YEAR
31ST Dec’10
31st Dec’11
31st Dec’12
Net Income
$14.8 B
$15.8 B
$17.6 B

47. IBM Jobs:
 Developing
Testing
 BPO
ETC…
Eligibility Criteria For IBM
 Graduation degree in engineering.
60% throughout the academic session.
 Not more than 2 year gap.

48. IBM 2011-2012 recruitment pattern
Ibm selection process consists of 4 rounds :
1> Written test
2> GD
3>Technical interview
4> HR
IBM Latest selection process


1st day
Online aptitude
English summary written
2nd day
GD
Technical cum HR
Round

50. Conclusion
 DIVERSITY IN WORK PLACE HELPS TO SERVE CUSTOMERS
BETTER
 HELPS THE SMALL FIRMS TO GROW
 LOOKS FOR THE ENTERPRISES OWNED BY MINORITY
GROUPS
 HETEROGENITY INCREASES INFLOW OF IDEA
 DIVERSITY INCREASES

51. So, what's next for IBM?
 The company is going to
continue to gradually
restructure itself and move into
higher-value and highermargin businesses.