ACC

1. The More You
Know….Trends
in Print and
Digital Media
Presented by Jim Merle
April 20, 2016

2. The More You Know…
Presentation Agenda
 Data and its relationship to a unified
database
 Digital trends: usage and changing
habits
 Traditional media: the value of print
 Emerging trends: new tools
connecting to your target audience

3. The More You Know
Starting with Data
AUDIENCE + DATA + INSIGHTS + ACTION = UNIFIED DATABASE

4. Database Methodology: Disparate

5. Database Methodology: Consensus

6. The More You Know….
Identifying Contact Points

7. The More You Know….
Digital Trends: Usage and
Changing Habits

8. The More You Know…
Digital Trends
UP TO
view websites and
e-Newsletters on
mobile devices

9. Babcox TechGroup Website
Traffic UP, UP, UP YOY
 Website Monthly
Impressions
 Website Monthly
Impressions
53,400
Impressions
119,301
Impressions
+123%
158,900
Impressions
+60%
94,965
Impressions

10. The More You Know…
Digital Trends
• Traditional Banner Ads vs. Text Ads
• Text Ads = 200% to 600% Higher CTR

11. The More You Know…
Digital Trends
• Smart Device Ownership
• Use YouTube for
technical information
• Use Smart Device at work
and home

12. The More You Know…
Traditional Media
Trends

13. The More You Know…
Traditional Media Trends

14. The More You Know…
Traditional Media Trends
TechGroup Subscribers tell us…..
Chose print magazines as the
most preferred source of technical
and product information.
Source: 2016 Media Usage 775 Responses

15. Of smart device owners
prefer a printed version of
the magazine
The More You Know…
Traditional Media Trends
TechGroup Subscribers
tell us….

16. Rely on training seminars, parts suppliers,
manufacturers website and internet search
for technical and product information.
The More You Know…
Traditional Media Trends
TechGroup Subscribers tell us…..

17. TechGroup Subscribers
tell us…..
Rely on heavily on print
for industry news
The More You Know…
Traditional Media Trends

18. TechGroup Subscribers tell us…..
Will rely on e-Newsletters and digital
magazines for industry news
The More You Know…
Traditional Media Trends

19. Our Audience Today
MonthlyWeb Impressions:
1,500,013
e-Newsletter
Subscribers:
226,914
Print Subscribers:
1,516,403

20. The More You Know….
Emerging Trends

21. • Readers are
discovering the value
of Video
• More YouTube and less
Facebook and Twitter
• Higher comfort level of
accessing video
content
The More You Know…
Emerging Trends

22. Ad retargeting: allows our
advertisers to reach our audience
when they visit other websites
BFE.com = Hunting.com
The More You Know….
Emerging Trends

23. have tried, but we’re not experts
not there yet!
The More You Know...
Webinars

24. Content
is
KING!!!
ONE FINAL ABSOLUTE TREND
Relevant Content drives
consumption of B-to-B media
across all platforms