Design thinking

1. Unit 1: Innovation
Mindset and Values
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2. Learning Objectives
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Summarise current business models through
the Business Model Canvas
LO1:
Identify the role and value of innovation in
business modelling
LO2:
Compare and contrast between the 4Ps of
innovation
LO3:
Summarise organisation values into the Value
Proposition Canvas
LO4:

3. Learning Contents
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Innovation Funnel
Business Model Canvas
Role and Value of Innovation in Business Modelling
Business Innovation Strategies

4. Learning Contents
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4Ps of Innovation
Value Proposition Canvas
• Getting a fit

5. 1.2 Innovation Funnel
• The innovation funnel is a graphical representation of the flow
or process of innovation.
• There are 4 parts to the process:
1. Ideas
2. Criteria
3. Finetuning/Testing
4. External Environment
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6. 1.2 Innovation Funnel
• The funnel shape is easy to use and therefore is also often
used by organisations that specialise in more than one
industry.
• The Innovation Funnel doesn’t help to establish the
requirements for developing a new product or service.
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