This was originally a 20x20 (20 slides,

1. How to Pitch SEO Like a Big Agency #BrightonSEO 2011

2. Image Source: http://bit.ly/jdbe0u Why Me?

3. Image Source: http://bit.ly/psFHMc You can’t go after every piece of business

4. Image Source: http://bit.ly/nqUrGG Decide if you want the business

5. Image Source: http://bit.ly/nJAezi & http://bit.ly/pdHoba This should be for the long haul

6. Image Source: http://bit.ly/ttbPL Brief: Ask Questions

7. Image Source: http://bit.ly/900g5F Don’t mail it in on the RFP

8. Image Source: http://chzb.gr/jiNMjL It’s all about the forecast

9. Image Source: http://bit.ly/eCQkUB & http://bit.ly/obr4lp Yes, I’m serious.

10. Image Source: http://bit.ly/huNGIn Give something away for free...

11. “A single good idea is worth a million vagaries.”

12. Image Source: http://bit.ly/oKmJd9 Do your homework on the competition

13. Image Source: http://bit.ly/ozjPP8 ...but you will rely on the incumbent

14. Image Source: http://bit.ly/4CaZlz Trust – you need to earn it.

15. Image Source: http://bit.ly/15wvb7 Meeting the team

16. Image Source: http://bit.ly/nLxMMc Performance related fee

17. Image Source: http://bit.ly/pgm3EU Do not alienate in-house teams.

18. Image Source: http://bit.ly/nGoO55 Bring it.

19. How to Lose a Pitch 1. The agency only says what they think the client wants to hear 2. No exposure to top level consultants in pitch stage 3. Weak commercials – no PRF 4. Overconfidence/entitlement 5. Insulting key members of the team

20. Fin. Questions? @samuelcrocker samuel.crocker@gmail.com