Here are 10 Digital Marketing for Doctors in India tips & tricks doctors can use to increase your revenue. ; 1. Website ; 2. E-mail marketing ; 3. Use social media 1. Google Yourself · 2. Get a Professional Website Built · 3. Get Found Online Through SEO · 4. Build Local Search

2. Why You need Digital Marketing?
Increase Patient Base: If you’re an influx of getting new patients then begin by optimizing your profile for a
better user experience. We offer optimizing for medical practices for better customer reach. Also, get direct
traffic on the landing page through display ads.
Brand Building: Brand building is an integral aspect of personal and business development. Differentiate your
brand among competitors with a solid brand-building exercise. Alternatively, engage with patients of social
media (on multiple platforms) to generate awareness, establishing and promoting business strategists.
Streamlining Appointments: Proving a facility to streamline patient appointments schedule benefits both
the health care providers and medical practitioners. Engage with the customer by facilitating appointment
service with Emails/SMS. An active Email marketing campaign will help you to build a long-term relationship
with patients.
Relationship Building : Build and maintain a great relationship with patients. Create meaningful connections
that will create lasting relationships. Perhaps, stay in touch with patients regularly through email marketing,
newsletters, updated offers, and more..

3. Google Yourself
Need to Create a Google Business Listing for
Dr. Rishav Mukherjee
It is necessary to have a strong local SEO as the people from
your city will be searching for your name or your’s clinic. So
need a Google My Business Page which has all the
information right from address, contact number etc along
with the Patients reviews.
Local SEO and Personal Branding
Need to do the personal branding, as people look for the
doctor and not the hospital. Once people know about you
then you will automatically start getting more patients.
It’s easy for doctors to assume the most common way to
gain customers is through referrals through Google
business listings. You should never doubt the customer’s
potential to reach your name online.
(Get Business and Practitioner Listings)

4. Build Local Search Presence
Take advantage of the ever-increasing online
opportunity. Nearly 54% of customers search
for local doctors online on a weekly or monthly
basis. In fact, this figure is likely to increase by
2022 (after pandemic), reflecting an increase
in time spent by patients online.
When someone is in urgent need of the best
doctor in the neighborhood, they turn online.
They might get a referral or hear about it from
friends while typically, they pull out their
phone and head to Google.
Local Business Listing Results
There’s where SEO for doctors comes in. By using strategic local SEO techniques
for medical practice, you can ensure your name shows up when people are in your
area. Therefore, it’s important to build an online image that appeals to potential
and existing patients, irrespective of the specialty your practice operates.

5. Encourage Reviews from Patients
Google Listing’s Reviews
Patient feedback counts a lot. It helps in building trust among the patients. It is a usual
practice of everyone to ask about a particular doctor before visiting them. They are doing
what? They are taking reviews from the customers.
Reviews from patients for on clinic review platform
Studies suggest that most patients now use online reviews as the first step to build rapport
with new doctors. However, nearly 65% of people form an opinion by reading anywhere from
1 to 6 reviews.
Encouraging feedback will boost your reputation online.

6. Social media is the key to promote any brand or face. If a doctor jumps into the
pool of social media and creates a good impression on the audience then there are
high chances of getting recommendations. Facebook makes it easy for the doctors
to share information with the patients. All the clinic updates can be shared on
Facebook.
Power of Social Media
The main benefits of social media for doctors are that they get to
stay in touch with their Patients and they can also reach new
people who may be interested in seeing the medical provider.
Doctors can easily boost posts on social media and obtain more
exposure, which in the end, will provide even more value for these
targeted marketing efforts.
Plus, the use of social media for doctors in medical practice
includes easy practice like share important ideas, relevant
industry information, and even provide medical advice. By
implementing digital marketing properly, doctors can generate
buzz surrounding their business, which will eventually help to
generate more revenue for the practice.
Around 60% of social media users are most likely to trust social
media posts and activity by doctors over any other group. So being
a doctor you have already fought the half battle of digital
marketing.

7. The Power of PPC Advertising (Pay-Per-Click)
Advertising for doctors, want more patients and bookings for your daily medical practice? If
you’re not investing in Pay-Per-Click(PPC) advertising, you’re missing out. When you buy PPC
Ads, each time a patient clicks on your Ad, you pay a small fee. While PPC is a much better
model because you only pay for the action taken on your Ads.
Advertising to Doctors Enhance Clinic Marketing Hospital search marketing PPC

8. Google Display Ads
Will Promote your profile on
Different Sites through Google
Display Ads
We will create 2 size’s images (250*250 &
728*90) of the profile and will promote in the
top rated Health related blogs and related
sites through Google Display Ads.

9. Email Marketing
Email Marketing Best Practices For
Doctors
• Patients are always in need of information and
opinions.
• Email Marketing is the best tool to keep them
informed about various things.
• How much it is good if a patient finds a piece of
information right in the inbox without even searching
it?
• Will plan and design email newsletters then will
send 10k to 1lakh Patients.
Email marketing, facilitates medical marketing for doctors’ practices to increase patient volume. It’s one
of the most cost-effective medical marketing services in the market.

10. Write Blogs Regularly
This acts as a bridge between you and
your patients. Writing blogs on a regular
basis can help in increasing volume of
the patients. Create content that users
want to read and they will share. Writing
blogs is not about writing anything, write
something related recent update in your
expertise area. You can also share
various experiences of the patients that
you have come across. If you are writing
about some serious disease then make
sure that you make it such that the
patients won’t be scared or worried after
reading it.
Directory Listings
It is important, you should listed with medical
directories like Practo, mfine.co, lybrate.com,
docsapp.in, 1mg.com, HealthGrades, DoctorsDig.com,
BookofDoctors to name a few. This will not only help in
building a good presence but you will be reachable from
everywhere.

11. Produce your own Videos
Doctors are always busy due to their work
schedules. But in order to have a good
reputation and a face value in the market, they
have to use such tactics. Create videos that
are engaging and informative. Audience these
days are turning towards visual content, so
give them that. If for instance, an orthopedic
surgeon talks about bone health and share his
or her expertise with the audience, the
audience will find it interesting.

12. Digital Media Promotion
QA & Daily Tips Promotion (In Portal) Interview Promotion in Bengali e-paper
Social Media
30k Digital Footprints
Daily 10k distribution
You can also share various experiences of the patients that you have come across with QA. If you are writing
about some serious disease then make sure that you make it such that the patients won’t be scared or worried
after reading it. We will promote that QA and Daily Tips at Our News Portal and e-paper with your personal
details.
19.8k people follow
2.57K subscribers
83.5k people reached
19.8k people impressions
3.5 Lakh Users with 10 Lakh Pageviews
500+ Installed

13. MARKETING BENEFITS
• Targeting right Audience
• Reach out more audience
• Trust Building
• Encourage digital
evaluation
• Two way marketing
• 24X7 Advertising and
Branding
• Build Strong Internet
Presence
• Increase in Users
• Increase in ROI

14. Assessment & Reporting
Reports for ALL Contracted Digital Accounts
Monthly PDF report on traffic, interactions, demographics and growth.
Monthly conference call to assess needs and maintain open communication.
Competitive Analysis
We will review activities from specific competitors in relation to your service offering. A
competitive landscape analysis is required to determine brand specific strategies to improve
overall results.
Project Management
This dedicated approach enables your company to work with a professional that will fully
understand your business and interact with you over the course of your campaign.

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Know Us
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