I did a presentation about startups growth, team structure, scrum and lean at Berghs School in Stockholm, Sweden.

1. HiBerghs!
My name is Samira!
Twitter:
@Samajra

2. Howstartups
getshitdone

3. TeamStructure
Why is a great team important to get stuff done?

4. Great teams motivates
and handle adversity better.

5. Mypersonal viewofagreatstartupteam
Founder/CEO
HR, CMO, CCO, CFO, CSO
Advisory board
Office Manager
Developers UX/UI
Growth Team aka SWAT team;
Product Owner, Data Scientist,
Developer, Marketeer/Copy
Founder/CTO
VP of Growth

6. Atvionlabs
Very flat organisation
13 employees
6 developer teams (The same
developer can be in multiple
teams)
1 Marketing team
1 Management team
Founder/CEO Founder/CTO
CMO, CCO, CFO
Data team
R&D
Analytics
Infrastructure
Admin
Office Manager

7. Scrum

8. Dailystandupmeeting
✖Pre-set time every day
✖A time-box of 15 minutes
✖Stand up
✖Answer three questions
- What did I do yesterday?
- What am I doing today?
- What is blocking me?

9. Growthhacking
“An iterative customer acquisition and
retention strategy that sits at the
intersection of product development and
marketing”

10. Growth Hacking was coined by Sean Ellis in 2010.
“A GROWTH HACKER IS A
PERSON WHOSE
TRUE NORTH IS GROWTH
”

11. Whygrowthhacking?
✖Cheap
✖Efficient
✖Scalable
40
80
120
160
200
240
9
0
9 9 9 9
MPH
km/h

12. ”GrowthhackeristhenewVPofmarketing”
In 2012 Andrew Chen published a blog post
emphasizing that coding and technical chops
now were an essential part of being a great
marketer.

13. Growthhacker
DeveloperProduct Owner
Data analyst
GH

14. WhyaGrowthteam?
✖ They change how decisions are made
✖ Better collaboration between Marketing and Developers
✖ Focuses on improving existing funnel
✖ Back end team tend to work with ownership and delivering
one service (i.e Worlds best search engine
✖ Growth team would work with making every user do more
searches every day
✖ No growth team is necessary if people aren’t using your
product! You need a user base.

15. LeanStartup
a method for developing businesses and products
MVP
Continous deployment
(all code that is written for an application is immediately
deployed into production)
A/B testing
Pivot
(changing (or even firing) the plan instead of the
executive)
Build – Measure – Learn Loop

16. PMF
“Product/market fit means
being in a good market with a
product that can satisfy that
market.”
aka
creating a MVP
that solves a problem.

17. MVP
A minimum viable product (MVP) is the the most
pared down version of a product that can still be
released. An MVP has three key characteristics:
✖It has enough value that people are willing to
use it or buy it initially
✖It demonstrates enough future benefit to retain
early adopters
✖It provides a feedback loop to guide future
development

18. Focusattherighttime
Problem/
Solution fit
Scale
Product/
Market fit
Growth Hacking

19. Growthhacks
✖A/B Tests
✖Headline tests
✖Landing pages
✖Piggyback (Paypal, Airbnb)
✖Fake activity on Platform (Quora)
✖Private beta list

20. Examplesofgrowth
✖PS: I love you. Get your free email at Hotmail.
3,000 a day.
In 6 months they reached 1 million users.
5 weeks later – 2 million users.

21. Examples ofgrowth
✖Dropbox went from this..

22. Examplesofgrowth
✖To this:
Dropbox got
70,000 users
overnight just
by creating a
demo video of
the product
intended for
the Digg
audience.

23. Referrals
increased
the sign
ups on
Dropbox by
60%!

24. Othergoodexamplesofgrowth
✖Twitter
✖Evernote
✖Spotify
✖Airbnb

25. Othergoodexamplesofgrowth
✖Twitter
✖Evernote
✖Spotify
✖Airbnb

26. Makesureyou
track the right things!

27. Traffic
Revenue
Users
?
?

28. CustomerlifecyclePIRATEMETRICS
THEaarrr
ActivationAcquisition Retention
RevenueReferral

29. PIRATEMETRICS
THEaarrr
Acquisition Users come to your site from different channels

30. YouvisitserviceX
Thanks to Twitter

31. PIRATEMETRICS
THEaarrr
Activation They use your product

32. YoudecidetojoinserviceX
After browsing through
the website

33. PIRATEMETRICS
THEaarrr
Retention They continue to use it (yay!)

34. Afterafewdays…
They send you a weekly digest
e-mail for you take part of more
information

35. PIRATEMETRICS
THEaarrr
Referral They like it enough to refer it

36. Youliketheproductalot!
So you tweet about it to your
friends!

37. PIRATEMETRICS
THEaarrr
Revenue Money, money, mooooney!

38. Usergenerates
breakevenrevenue

39. Traditionalmarketingvsgrowthhacking
Make people want the
product
Traditional media such as
print ads, TV and radio
Conversion funnel rarely
determined
Tends to forget the lastthree
“R:s”
More structured with plans
Make a product people
want
Gathers data,
experiment and then
determine
Cheaper
“Execute fast, fix later
attitude”
Marketing
Product/
Tech
Marketing
Product/
Tech

40. Thanks!
Any questions?
You can find me at:
@samajra
darbeda@hotmail.com