1. Welcome
To Our Presentation

2. Presented To
UJAL
IBRAHIM

3. Group Members
 Samira Khan: 121-0231-030
 Mostafa Saad: 121-0300-630
 Nilantay Morshed: 113-0625-630
 Ariful Islam: 121-0428-030
• Ridwan Haider: 121-0493-030

4. What Do You Think of
When You See This…?

5. Well What I Think Is…

6. Baton Rouge
Restaurant
It’s time to get passionate about
food

7. Target Audience
 Higher middle class and higher
class
 Tourists from all over
Dhaka city
 Experiencers and professionals
 Loyal customers quickly
 Health conscious
 Concerned with the environment.

8. Objectives to be
Acomplished
 Customer satisfaction and loyalty
 Generating restaurant traffic
 Achieving specific financial goal
 Building the restaurant brand

10. Twitter

11. Media Plan Outline
 Print ad in The Daily Star on Friday. People stay back home relaxed.
Concentrate on the add.
 Ads in magazines for the experiencers. Also for professionals -more inclined to
critique about quality.
 Billboards for the general public, upper middle class families and corporate
people.
 Targeting huge group with web advertisements- almost no cost.

12. BUDGET
Advertising Packages
Platforms Demographics
Front page - 10”:4” Higher middle class and
The daily Star Newspaper higher class
Tk. 4.8 lac
Mirror 2 pages Experiencer and
Magazine professionals
Tk. 30,000/page
3 billboards for 1 year Gulshan, Dhanmondi,
Billboard
Tk. 5.5 lac Uttara community.

13. Our Advertisement

14. Newspaper and Magazine
Ad

15. Billboard Ad

16. Evaluation
Surveys
Online Tracking
Compare Revenues
Public Perception
Online reviews

17. Facebook

18. Khadok

19. Promotional Join Venture

20. Thank
You!

21. Any Questions?