1. RESTAURANT FAMILIAL - KEMIA BAR - Mo’cafe
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2. « My success in Paris, London, Beirut and Dubai led to
many partnership offers from entrepreneurs and investors.
I always resisted the temptation of an easy expansion,
instead focusing on developing my places and expertise
with discernment and no sense of urgency. I need to
feel and experience the spaces I create as they come
to life. I’m not a chef and I’m not a businessman with
a multitude of chain restaurant brands either. I’m
a restaurant owner, food is the central element, and
what I care about is the heart and soul of each and
every restaurant I create. I wouldn’t be content with
just replicating a certain style like a formula.»
Mourad Mazouz
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3. Mourad Mazouz
Mourad Mazouz was born in Algeria in 1962; he moved to Paris in 1977 and
has been living in London since 1995.
Mourad opened his first bistro Au Bascou in Paris in 1988. Since then, he has
launched the 404 restaurant in Paris and the phenomenally successful Momo
Restaurant Familial in London in 1997, which won the Evening Standard ‘Bar of
the Year’ award in its first year of trading.
In 1999, Mourad expanded Momo by opening the Mo’Cafe next door, an innovative
venue concept of Bazaar and Kemia (Arabic Tapas). He also financially supported
and the launch of Michelin Starred restaurant Club Gascon in Smithfield Market.
In 2002, Andy Wahloo opens its doors, a 70’s bar where Pop art and a Moroccan
souk collide.
The same year, Mourad inaugurates his most visionary project to date, Sketch, with
three Michelin starred chef Pierre Gagnaire. A tribute to superb gastronomy and
cutting edge art, Sketch is now a London institution having won a host of major
awards including its first Michelin star in 2005 and its second Michelin star in 2012.
In 2006 Mourad opened Almaz by Momo restaurant in Harvey Nichols Dubai, a
superb amalgamation of modernist North African design and food.
In 2008 thePrada Foundation has asked Momo’s team to operate the Double Club
“Pop up Restaurant & Bar”, an installation of a Congolese and Western bar and
Restaurant by world renowned artist Carsten Holler. The same year, Mourad
opened Derrière in le Marais inP aris, an apartment-like space serving french food.
in 2011 Mourad opened his second Momo : Momo at the Souks in the Lebanese
capital. Beirut is fast becoming on the most exciting and vibrant city where Mourad
came with another extravagant glittering creation, an Oriental Brasserie and
Lounge Bar, transporting Momo’s opulent North African, French & Lebanese
home cooking yet to another capital.
A second Almaz is due to open in Abu Dhabi in summer 2013
Mourad has published a culinary journey through North Africa, The Momo Cook Book
(2000) which has subsequently been translated into five other languages, French
Spanish, English, Dutch and German.
Mourad is also the founder of Mo’Zik record label, which aims to create a diverse
musical universe that crosses the boundaries of Eastern, Western, contemporary
and traditional music. The latest CDs produced by the label include ‘Sketch 02
day’, ‘Latinesque’ and ‘Arabesque 4’.
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4. BRAND & TRADE HISTORY
Restaurant operations
management credentials / experience
Restaurants
2013 Almaz by Momo abu dhabi franchise al tayer
2011 Momo at the Souks beirut partnership with solidere
2008 Derrière paris
2008 Double Club london operate on behalf of prada foundation
2006 Almaz by momo dubaï franchise al tayer
2002 Andy Whaloo paris
2002 Sketch london
1999 Mo Tearoom london
1998 Club Gascon london partnership
1997 Momo london
1990 404 paris
1988 Au Bascou paris
awards
Momo best restaurant of the year in 1997
Momo cookbook gourmand world awards in 2002
Club Gascon one michelin star in 2002
Sketch one michelin star in 2005
aa 5 rosettes in 2009
two michelin stars in 2012
Almaz by MOMO best new restaurant, time out dubai in 2007
best north african restaurant, time out dubai in 2008
events
high profile
ASCOT POLO TOURNAMENT – CARTIER POLO TOURNAMENT - MADONNA’S BIRTHDAY –
NELSON MANDELA 90TH BIRTHDAY – 300 PREMIERE – AUSTRALIA PREMIERE - LVMH …
FASHION/BEAUTY
CARTIER - CHANEL - NAOMI CAMPBELL FOR STELLA MC CARTNEY - OZWALD BOATENG -
ANTIK - BATIK - PUMA - L’OREAL …
CORPORATE
FINANCIAL SERVICES: BARCLAYS - UBS – JP MORGAN - DEUTSCHE BANK - BNP PARIBAS …
CONSULTING FIRMS: DELOITTE - PWC – GOLDMAN SACHS - ACCENTURE…
MEDIA
CHANNEL 4 - BBC - SONY – APPLE - DISNEY - ITUNES SONY MUSIC – BMG
ISLAND RECORDS …
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5. RESTAURANTS
owned, CReated
and operated
by MOURAD MAZOUZ
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6. beirut
« Momo at the souks»
An Oriental Brasserie and a Lounge Bar right in the heart of the
Souks of Beirut. The refined concept combining North African,
French and Lebanese home cooking cuisine together in an
authentic yet contemporary space, reflecting the identity of both
its creator Mourad Mazouz and Beirut’s energy. The food follows
the savoir-faire acquired in London, Paris and Dubai. Simple in
their composition, the dishes put the accent on taste and flavors.
Momo unfold into an open main area, divided into two spaces: the Oriental
Brasserie and the Café - Lounge Bar. The perfect proportion of Mauresque
architecture conversing with the very contemporary frame-set was a
challenge yet essential to fit the settings and Momo’s spirit.
The Oriental Brasserie can accommodate 88 persons. Vibrant patterns,
dynamic perspectives and quirky furnitures warm up the atmosphere
giving comfort with a seducing and dazzling twist. The space opens to
a Mediterranean garden with a well balanced of shade and natural light
creating an opened yet intimate feel. The terrace can host 100 persons
The Café – Lounge Bar can accommodate 70 persons inside and 100 persons
outside. A deliberately softer, cozy and airy atmosphere to socialize and
relax over a selection of cocktails and mezzes. Leading to a sheltered garden
terrace rich with landscape where people can enjoy their meals luxuriously
overlooking the souks and retreat from the tumult of the city.
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7. beirut
« Momo at the souks»
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8. beirut
« Momo at the souks»
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9. beirut
« Momo at the souks»
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10. Dubaï
« ALMAZ by Momo »
280 seats
A patisserie and restaurant/boutique on the top floor of
the prestigious department store of the same name .
The « ALMAZ » was awarded both by Time Out Dubai
the best new restaurant in 2007 and
best North African restaurant in 2008.
This is Momo’s first experience acting on behalf of Harvey Nichols in Dubai
as both creator and operator. In the local context, he chose to develop a
new and untapped niche with an upmarket restaurant aimed at a clientele
of Persian Gulf Arab families, and to prove that a restaurant that doesn’t
sell alcohol can still be profitable. It opened in June 2006 and has been yet
another great success for Mourad Mazouz.
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11. London
« MOMO »
In 1997, Mourad launched Momo – London’s first North African restau-
rant. Based in the very centre of the capital between Soho and Mayfair at
25 Heddon Street. It became an immediate success, symbolising the heart
of cosmopolitan London, where everyone comes to eat, meet and dance.
« MOMO Restaurant » 90 seats
Offers a full menu of both traditional North African and modern Mediterranean
food.
« KEMIA BAR » 80 standing 40 seats
North African tapas bar regularly hosting world music concerts, DJ sets and poetry
readings.
« MO’Café » 40 indoor seats, 70 terrace seats
Oriental boutique / cafe. Since its opening, Mo’Cafe has been a great success,
satisfying Londoners’ curiosity and appetite for teas and tastes of the world.
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12. London
« MOMO »
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13. London
« SKETCH »
This thoroughly unique space opened in 2002 at 9, Conduit Street in
Lon¬don’s chic and stylish Mayfair. It had previously been fashion icon
Christian Dior’s London head office for 40 years.
Sketch consists of five distinct spaces hosted in an 18th century town
house. The greatest challenge was to transform an historic listed building
into a very sophisticated, contemporary space. Many British entrepreneurs
were put off by the magnitude of the task: it took us more than four years
to restore and design the stunning venue you find today.
Pierre GAGNAIRE joined Mourad MAZOUZ to develop the culinary
con¬cept of the different spaces within this prestigious site.
« LECTURE ROOM and LIBRARY »
48 seats
A gastronomic restaurant, which was awarded two Michelin stars in 2012.
« THE PARLOUR »
40 seats
By day: A French style patisserie.
By night: A trendy, edgy bar with live DJ
« THE GALLERY »
125 seats
By day: A contemporary art space equipped with a system allowing 360 degree
video projections.
By night: A very contemporary brasserie.
« GLADE »
40 seats
A comfort food restaurant and bar open to the public for dinner and dedicated
to private events.
« east Bar »
capacity 30
The smallest bar in London, great for intimate conversation over stunning
cocktails
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14. London
« SKETCH »
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15. London
« SKETCH »
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16. London
« SKETCH »
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17. paris
« 404 »
50 seats
Specialises in popular North African food
404, is the first restaurant created by Mourad Mazouz 23 years ago , lo-
cated at 69 rue des Gravilliers, right in the in heart of Paris. The restaurant
has become an institution and earned his reputation of top places in the
Capital.
Located in one of the oldest private house in the Marais, the 16th cen-
tury listed building required great care and attention when designing the
unique look of 404. The result is a well-balanced atmosphere between the
original features and the oriental overlay.
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18. paris
« 404 »
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19. paris
« Andy Wahloo »
70 capacity
A place to meet friends and chill out, Andy Wahloo transports its clientele to
trendy 70s Morocco in a stunning environment which could easily have been the
watering hole of choice for the stars of the time.
It was designed purely and simply to allow « 404 » customers to wait for their
table in a comfortable environment, but has evolved naturally into a popular
local bar with a dedicated and loyal customer base of its own!
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20. paris
« Derrière »
100 seated
Entertainment: table tennis - Relaxing: smoking-room in the attic
The “home away from home” restaurant opened in November 2008.
The idea for this family apartment-style venue was to be able to entertain
friends “at home” every night. The name comes from its location, right at
the back of the 404 and Andy Wahloo.
Customers can choose where they want to sit, whether it’s in the lounge,
dining room, bedroom or boudoir. The décor and furniture are an eclectic
mix of styles. The food is French, simple and wholesome, made with the
finest quality produce.
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21. London
« CLUB GASCON »
45 seats
Aimed at a clientele of local business people,
Club Gascon was awarded a Michelin star in 2002.
A restaurant specialising in the cuisine of the South West of France, Club Gas-
con was opened in 1999 in partnership with Vincent LABEYRIE and chef Pascal
AUSSIGNAC. Mr MAZOUZ owns 25 per cent of Club Gascon which is based at
57, West Smithfield
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22. London
« THE DOUBLE CLUB »
A CARSTEN HÖLLER PROJECT BY FONDAZIONE PRADA
90 Seated for Restaurant - 450 for all Venues
The club consists of three spaces: Bar, Restaurant and Discotheque. Each space
is divided into equally sized Western and Congolese parts, generating an
inspiring perspective on double identity and cultural coexistence. The different
sections have beenconceived and designed to represent the most challenging
elements of both cultures, encompassing music, food and visual aesthetics. The
Double Club is a temporary art project, profits will be donated to the City of Joy
charity that funds projects to help abused women and children in the Congo.
The double club was created in 2006 as a 6months temporary art project
in conjunction with the Artist Carsten Höller, The Prada Foundation and
Mourad Mazouz as the operating partner. Offering a unique approach
to entertainment and hospitality, as well as creating a dialogue between
Congolese and Western contemporary music, lifestyle, arts and design, the
Double Club was located in an Old Victorian Warehouse where people could
dance, dine and drink. The different areas were conceived and designed to
represent the most challenging elements of both cultures, encompassing
music, food and visual aesthetics.
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23. cuisine
& cocktail
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24. Momo’s cuisine
The cuisine at Momo Restaurant Familial sparked British interest in
every element of North African & Middle Eastern food and culture. Our menus
are created to represent traditional North African & Middle Eastern cuisine,
alongside more contemporary dishes using the region’s local ingredients and
spices. The result is a collection of North African food fit for a king, which
makes a statement without being overly exotic.
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25. Momo’s COCKTAILS
Momo’s award winning Kemia bar continues to stun and delight
London’s luminaries and regulars alike. Kemia’s highly skilled mixologists
serve up unrivalled signature cocktails including the famous ‘Momo Special’,
a refreshing blend of vodka, fresh mint, gum syrup and soda water as well as
the exotic ‘Marrakech O’ Marrakech’ a combination of Bacardi rum, fresh
mint, gum syrup and Pommery champagne.
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