Marketing Mix ppt

3. WHAT IS MARKETING?
The management process through which goods
and services move from concept to the
customer.

4. MARKETING MIX
The marketing mix refers to the set of actions, or
tactics, that a company uses to promote its
brand or product in the market.

8. PRODUCT
• Product’ refers to the functions and features
of a good or service
• Should satisfy the needs of the customer
• May have a Unique Selling Proposition (USP)
• ‘Product’ also includes a range of factors such
as packaging, quality, warranties, after-sales
service and branding

10. PRICE
• The price of the product is basically the
amount that a customer pays for to enjoy it.
• Price is a very important component of
the marketing mix definition.

12. PLACE
• The means by which products and services get
from producer
to consumer and where they can be accessed
by the consumer
• The more places to buy the product and the
easier it is made to buy it, the better for the
business

14. PROMOTION
Strategies to make the consumer aware of the
existence of a product
or service