When it comes to content marketing, it’s important to stay ahead of the curve to ensure that your clients stay engaged and that you’re able to make the most out of your marketing campaigns. With that in mind, here are three content marketing developments to look out for in the next year, so that you’re always one step ahead of the trends. https://www.tycoonstory.com/marketing/the-future-of-content-marketing/

1. The Future of Content Marketing
When it comes to content marketing, it’s important to stay ahead of the curve
to ensure that your clients stay engaged and that you’reable to make the most
out of your marketing campaigns.
With that in mind, here are three content marketing developments to look out
for in the next year, so that you’re always one step ahead of the trends.
Interactivity is key
Once a site visitor clicks on your content, you only have a very short window of
time to secure their attention before they swap to another site.
Huge blocks of text, a lack of imagery, and a confusing site layout are some of
the biggest reasons why site visitors may give up on content. This is why we’re
beginning to see a rise in the popularity of interactive content that grabs
readers’ attention from the outset.
Articles with bright images, interactive diagrams, and even pop-up quizzes are
far more likely to be read in full by site visitors, ensuring that your marketing is
as effective as possible and boosting your overall conversion rate.
Furthermore, the prevalence of interactive content may become a kind of self-
fulfilling prophecy, as not only are site visitors proven to engage with more
interactive or customised content, but search engines are also beginning to
favour articles that prioritise user experience.

2. If you’re unsure about what your customers would prefer to see, it’s worth
researching theinterests and characteristics of your client base. In fact, creating
an engaging feedback form is not only a handy opportunity to learn moreabout
what your readers like, but is also a way to add interactive elements to your
content – it’s truly a win-win situation!
AI will rise in popularity
AI has already gained a foothold in the marketing sector but it might soon
become prevalent in some surprising areas.
In the past, AI-created content has sometimes been unreliable, but with a
variety of content-creation softwarethat’s rapidly increasingin intelligence now
available, AI will likely take on a bigger role in content writing and marketing.
Notonly this, butwith template-based content also seeing an upturn,AI-created
templates will risein popularity, with algorithm-suggestedformatsbasedon the
desired topic, host site, length, or tone of your content.
Ifyou’reconcernedabout implementing AI systems intoyourcontent marketing
strategy, it’s worth starting to research early in order to find the tools that are
right for you. Remember, the amount of automation your business uses is your
decision, and it’s fairly simple to tailor it to your needs.
The rise of alternative searching
In many ways, technology makes our lives far more convenient, and that
includes when carrying out research.
Whilst conventional online searching is undeniably the most popular choice,
with the majority of smartphones and other smart tech now including AI
assistants, the use of voice search for online research is much more common.
Therefore, content marketers will need to adjusttheir optimisation procedures,
to ensure they rank well when voice search is used. For example, spoken
language is often far less concise, more informal, and can include phrasing
variations depending on dialect, so it’s suited to long-tail keywords and web
pages with a variety of FAQs.

3. Going forward, marketers will need to strike a balance between optimising for
more conventional research styles and optimising for voice search, to avoid
prioritising a certain search style and missing out in the rankings.
Are you prepared for the future of content marketing?
When it comes to preparing for future shifts in content marketing, the best
approach is to stay informed and thoroughly research trends as they appear.
Whilst some upcoming trends will undoubtedly have a large impact on the
industry, not every technological development will be right for your company,
so don’t be afraid to be selective with what you choose to implement.