1. Addressing/Attracting The
Audience
Evaluation Question 2

2. Direct Mode Of Address.
When conducting my photo shoot, I made perfectly
clear to the models in my photo that eye contact with
the camera was vital… The effect achieved is a
somewhat chilling connection with the viewer of the
magazine which makes the reader feel visually
attracted to the magazine, compelling them to notice
that someone is addressing them, and they would
respond by buying the magazine… Eye Contact with
the potential buyer is a very persuasive tool, as the
customer can feel an instant bond between him/her
self and the magazine.

3. The use of quotation can provoke a sense of recognition in the customer, as though they themselves are being
spoken to, this is more inclusive and compelling upon the potential buyer than you may initially perceive, as much
like eye contact, being spoken to is an even more direct demand of response, and those who feel compelled to
respond have already been consumed by the effects of the quote and are more likely to purchase the magazine.

4. Use Of Order
The use of a Noun incorporated in
an order can be incredibly
influential upon a customer, in this
case it has elements of
aggressiveness which can be
intimidating towards a potential
buyer, but in a positive way which
might convince them to purchase
the magazine and do as thy are
told.

5. Punctuation Techniques
My frequent use of
Exclamation Marks attract
the customers eye as
Exclamation Marks have
connotations of
importance and are
synonymous with
excitement. This will create
an influence upon the
potential buyer to
purchase the magazine.
Also the use of Asterisks allows for an aesthetically
pleasing separation without jeopardising the
Linguistic/Punctual validity of the article.