1. B ULLS EYE S OLUTIONS P RESENTS :
C ITY TARGET
Katie Geiger│ Rachel Weiss │Samantha Tranfa │ Evelyn
Ramirez │ Michael Abney

2. C ITY TARGET I SSUES

Urban Trends



Congestion of urban store
Urban consumer mentality
Availability of Space

Shelf Space

Floor Size

3. S USTAINABLE C OMPETITIVE
A DVANTAGE

Shopping Atmosphere

Trendiness

Clothes

Other Products

4. S TRATEGY │C ITY TARGET
D EPARTMENTS
Implement:
Department/Product
Category
Clothing
Food
Pet Supplies
Home Goods
Small electronics
Toy Department
Arts & Crafts
Skin Care/Makeup
Implementation
Details
Maintain trendy clothing lines
Scale down; focus on items
that can be used for quick
meals/snacks
Limited selection
Eliminate storage items &
shelving units
Including electronic
accessories
Limited to small scale items
Limited Selection with a focus
on office supplies
Maintain current selection

5. S TRATEGY │C ITY TARGET
D EPARTMENTS
Eliminate:
Elimination
Department/Product
Reasoning
Category
Amenities such as:
Not directly
correlated to the root
The Pharmacy
of Target’s brand
Optical Center
Starbucks Store
Large electronics
Not cohesive with
target customers
Gardening
lifestyle
Furniture: Home
Furniture, Patio
Furniture, Shelving Units
Storage Units

6. S TRATEGY │TARGET TO -G O
What is the Program
Online Service/Phone App to
order groceries off site
$9.99 a month
Gather Groceries from In-Store
Pick-Up Window

7. S TRATEGY │TARGET TO GO

How Does it Work

Reserved Scheduling from 4:00pm8:00pm

Target Personal Shoppers

$15.00 Minimum Order

Strategic Placement

8. O PERATING I NCOME

9. F INANCIAL B REAKDOWN
TARGET-TO - GO P ROGRAM

10. F INANCIAL B ENEFITS
TARGET-TO - GO P ROGRAM
Effect on Operating
Income
$4,500,000
$4,350,000
$4,200,000
$4,050,000
$3,900,000
$3,750,000
$3,600,000
2012
2013
Operating Income
2014
2015
Income from Target-to-go
2016

11. VALUATION
$400,000.00
$355,055.9
7
$305,055.9
7
$300,000.00
$200,000.00
$100,000.00
$0.00
PV of cash flows
($100,000.00)
Less costs
$(50,000)
NPV

12. PAYBACK P ERIOD
0
1
(50,00 60,47
0)
1
2
3
4
5
86,81
5
96,96
7
138,0
61
183,0
55

13. R ETURN ON I NVESTMENT
OVER THE Y EARS
300%
266%
250%
ROI
200%
176%
150%
94%
100%
50%
74%
21%
0%
2012
2013
2014
2015
2016

14. PHASES
Phase 1
Phase 2
Phase 3
Phase 4
• Preliminary Marketing Tactics (Ex. Email blasts to build anticipation)
• Tech Design
• Layout Design
• Marketing Development :Release of External Advertising & Promotional Material
• Interior Development
• Employee Training
• Utilize Marketing Strategies: Release Internal Promotional Material (In-Store
Signs, Brochures)
• Implementation of Target To-Go program
• Evaluation
• Amendment (if needed)

15. FALL- OUT

Low guest response

Higher than expected turnout

Poor customer service

Allergies

Application failure and technological
glitches

Poor inventory tracking

16. C ONCLUSION

Reduce In-Store Foot Traffic

Reduce Stocking Time

Pertains to Target's SCA

Utilizes urban shopping trends