This document contains information about Josh Null, the president of Gulf Coast Advisors. It outlines his career journey from selling insurance through cold calls in 2009 to going independent and fee-only in creating Twenty Over Ten in 2019. It details how creating his own website with creative marketing freedom led to immediate changes in search results and meetings booked. It also provides key details about his content strategy, niche focus on entrepreneurs and small businesses, and blended revenue structure offering life insurance. The document concludes with questions about his video, podcast and social media frequency and examples of takeaways around outbound versus inbound marketing approaches.

1. 1

2. First Name
Last Name
Samantha Russell
2
Chief Marketing & Business
Development Officer
Twenty Over Ten
@SamanthaTwenty
Samanthacrussell
https://leadpilot.io
https://twentyoverten.com

3. First Name
Last Name
Josh Null, President
3
Gulf Coast Advisors
@joshbnull
joshnull
gulfcoastfinancialadvisors
@gulfcoastfinancialadvisors
https://spoti.fi/2G0fFhV
https://bit.ly/2S9bEu9
https://gulfcoastfa.com/

4. 2019
● Left BD in large
part due to
restrictions in
marketing, got
Series 65, joined
regional BD
2018
● Joined mutual
company
2015
● First prospect
found Josh
through a
Facebook group
2012
● First 5 years old
school selling -
cold calling,
outbound, etc.
2009
Josh’s Story
● Dropped Series
7 and Series 63,
went fee-only,
created Twenty
Over Ten
website

5. First Name
Last Name
5
󾠮 Based in Mobile, AL but from MO -
grew with no natural market
󾠯 After going independent, created
Twenty Over Ten website, had creative
marketing freedom, saw an
immediate change in search engine
results and meetings booked.

6. First Name
Last Name
6
󾠰 Content Strategy =
Video
Podcast
Blogging
Social Media
󾠱 Niche = Entrepreneurs & Small
business owners
󾠲 Blended revenue structure, offers
life insurance

7. First Name
Last Name
7
Questions
󾠮 How often do you create video
and release podcasts?
󾠯 Which platforms do you get the
most engagement on?
󾠰 How often do you post on social
media?
󾠱 How many staff members?

8. First Name
Last Name
8
Takeaways
󾠮 Outbound VS. Inbound
󾠯 Drastic change in WHO business
attracts/quality of prospects
󾠰 Change in how Josh spends his
time
󾠱 Best advice for getting started?

11. Get In Touch
11
Leadpilot.io or Twentyoverten.com
Marketing@twentyoverten.com
(855) 360-1732