Media Coverage in Finserv and How To Become a Trusted Source - What Do Journalists Really Want?
For most advisory firms, getting quoted in major publications would be a dream come true - but unfortunately it is truly just a dream - a pipe dream. But it doesn't have to be! Join us as Samantha Russell, our Chief Evangelist, sits down with Nicole Casperson, FinTech Reporter for Investment News and co-host of "TechStack," a podcast all about wealth tech, to talk about how to become a go-to, trusted source for journalists and build a solid reputation within your field of expertise. In this LIVE Q&A we will not only cover the below topics - we'll also be taking questions from the audience and answering them live. If you've ever wanted to pick a reporters' brain and finally learn how to become a trusted source - now is your chance! You'll Learn: - The nuts and bolts of how these publications run - ongoing stories and breaking news - How to first introduce yourself to a journalist - What makes a great pitch if you have a story of your own - Why getting quoted in major publications even matters - what does it do for your brand's credibility, and how you can further use that credibility on your website, bio and social profiles
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Media Coverage in Finserv and How To Become a Trusted Source - What Do Journalists Really Want?
- 1. What Do Journalists Want? Securing Media Coverage For Your Advisory Business Wednesday, September 22, 2021
- 2. 2 Samantha Russell Chief Evangelist @SamanthaTwenty /samanthacrussell Twentyoverten.com or Fmgsuite.com
- 3. 3 Nicole Casperon Reporter, Investment News @NicoleCasperson /nicole-casperson-0820a5133/ https://www.investmentnews. com/author/ncasperson
- 4. What We’ll Discuss Do’s & Don’ts of working with Journalists How to feature where you’ve been quoted on your website 1 2 What constitutes “news” that should be put into a press release? 3 4 How to get yourself or your CEO, etc quoted in major publications? 4 5 How to promote on social media
- 6. Do ● Introduce yourself via email, Twitter ● Share your area of expertise so the journalist is aware of what you can speak on ● Reach out with availability to comment on big headlining news (I’m more than likely looking for sources to contribute their perspective!) ● Be persistent with outreach (but not pushy) ● Share relevant stories you find interesting, story ideas that relate to the journalists beat! ● Be a human! Just say hi and let’s set up a catch up/intro to get to know each other! 6
- 7. Don’t ● Get upset at the reporter if your comments/quote doesn't make it in the article ● Get mad at the journalist if she doesn’t respond to an email ● Peddle your firm when speaking to a journalist for a story comment ● Bombard a journalist with ideas that aren’t timely or relevant but just push your firm’s agenda (it’ll be very obvious) ● Blast a reporter’s article on social media if there’s something you don’t like (DM us privately, or email us so we can hash it out) 7
- 8. How to Add a “Featured In” Section To Your Website to Boost Credibility 8
- 9. 9 Right Below the Fold on your Homepage Visuals communicate faster Easily showcase expertise Reinforce credibility Source: https://prominentfp.com/
- 10. 10 At The Top of Your Blog Page Highlight niche-specific publications your audience would be aware of too Source: https://wealthkeel.com/blog
- 11. 11 TIP: Don’t hyperlink to the publications, which could cause broken links down the road Source: https://quarryhilladvisors.com/
- 12. How to Promote the article you are quoted in on Social? 12
- 15. How Can We Help? 15
- 16. Overwhelmed? Need Help? We Get it! ✔ Lead-generating websites ✔ Automated marketing + Lead Gen Tools ✔ 60+ BD integrations ✔ Customizable Blog & Video Content ✔ Branded Landing Pages for each individual advisor ✔ Social Media Scheduling & Campaign Tools 16
- 17. 17 Out with Boring Advisor Marketing Customizable Content Built-in SEO tools Landing Pages Copywriting, Logo Design, we do it all!
- 18. Sample Lead Gen Campaigns ✔ Are Annuities a Good Fit for your Retirement Income Strategy? ✔ Equity vs. Salary Compensation: A Complete Guide For Tech Employees ✔ Are You Making These Common Tax Errors? ✔ Everything to Know About Setting up a 401(k) for your employees ✔ How the Age at Which You Take Social Security Will Affect Your Benefits 18
- 19. 19 Execute on Linkedin w/ Lead Pilot Engaging Content Social Scheduling Intel on Leads Email Campaigns