Regardless of how much traffic your site is generating landing pages are the key to converting and driving success for your advisor business. Are you capitalizing on your site traffic? Learn how to optimize your landing pages for maximum conversions as we build landing pages in real-time and give an overview of the chemistry of landing pages.
2. Housekeeping
● This webinar is being recorded. You will get a link to the
recording and a copy of all slides tomorrow.
● Throughout the presentation feel free to use the chat box for
public messages and Q&A panel for private messages with any
questions.
● We’ll be launching polls throughout. Responses are anonymous
and can be answered by clicking the buttons.
3. AGENDA
What You’ll Learn Today:
● What is a landing page and how to use them
● Use cases - when and how to use landing pages
● Designing pages to convert
● Elements that drive visitors to opt-in
● Top landing page do’s & don’ts
● How to create landing pages (for free!) using Twenty Over Ten
7. USE CASES
1. Traffic from Social
Media Campaigns -
collect emails:
Example: From Facebook Ad to a Landing
Page promoting Riskalyze’s “Does Your
Investment Portfolio Match your Risk”.
Goal: Drive interested leads to
complete assessment, provide
contact info (email) as well as wealth
data
8. USE CASES
2. Traffic from Email Campaigns - book meetings
Example: From an Email sent to your list to a landing page promoting a service
you offer.
Goal: Get prospects to book a meeting on your calendar.
11. USE CASES
5. Target a Niche
Example: You mostly serve
small business owners, but
now you are starting to
work with many C-suite
executives from XYZ corp.
Goal: Build a landing
page to show your
expertise with this
group and their benefit
options.
CTA: Download case
study
21. Do’s & Don’ts
Do Don’t
● Match the design of each landing page
to your overall brand/other marketing -
keep it cohesive
● Have just ONE CTA per landing page
● Ensure every page is mobile friendly &
search engine friendly
● Track performance and optimize
● Be afraid to build out robust landing
pages that have a bit of scroll
● Forgot that images drive conversions
● Ask for too many pieces of information
● Forget to “turn off” the main site
navigation
Off-Pae