This is a case study created by Student Village about the Pick Your BIC Campaign it hosted.

1. PICK YOUR BIC CAMPAIGN
A CASE STUDY BY STUDENT VILLAGE 2015
A case study by Student Village 2015

2. BIC NEEDED
STUDENTS TO
PICK THEIR BIC
IN NO TIME
AND STUDENT
VILLAGE HAD
TO MAKE IT
HAPPEN.
THE SKY
WAS THE LIMIT.
THE APPROACH
A case study by Student Village 2015

3. BIC WANTED STUDENT VILLAGE TO…
BUILD ENGAGEMENT BETWEEN THE BRAND AND YOUTH ON SOCIAL MEDIA PLATFORMS
STRENGTHEN BRAND AWARENESS AT CAMPUSES AND ENGAGE IN A COOL WAY
SHOWCASE THE BIC STATIONERY RANGE
DISTRIBUTE BIC STUDENT PACKS
A case study by Student Village 2015

4. SOME OF THE TACTICS INCORPORATED
INCLUDED: ACTION, SOUND, PRIZES,
FUN AND FREEBIES!
CONCEPT AND APPLICATION
A case study by Student Village 2015

5. STUDENT VILLAGE TOOK A MULTIFACETED ENTERTAINMENT APPROACH
FUN ACTIVITIES
• PEN BALANCE
• IDENTIFY THAT
SONG
• DANCE OFF
• OPEN MIC
CONTEST
SPECIAL
APPEARANCES:
• DJ SPHECTACULA
• DJ NAVES
ENTERTAINMENT:
• SOUND EVENT
A case study by Student Village 2015

6. Trending at
UKZN and
UJ
campuses
Physical
student
reach in
excess of
240,000
students!
579,451
accounts
were
reached via
social media
RESULTS
6,000
samples
distributed
across 10
Campuses
A case study by Student Village 2015

7. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA
CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA
19 West Street, Houghton, 2198, JHB / PO Box 432, Melrose arch, 2076
A case study by Student Village 2015