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a view on loyalty programs seen from an end-user (consumer) point of view
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meet Karen
1.
meet Karen
2.
A.K.A.
3.
mrs shopping
4.
she is a
nurse
5.
at the local
hospital
6.
she loves Steve, her husband
7.
and their 2 children: Elisa
8.
and Joss
9.
Karen likes shopping
10.
with her friends
11.
they shop here...
12.
over there...
13.
....and here
14.
a lot!
15.
Karen doesn’t have
an indefinite budget
16.
so she collects
loyalty points whenever possible
17.
there’s only one problem
18.
she has many
loyalty cards: these....
19.
and these
20.
she can’t have
them all in her wallet
21.
sometimes Karen gets
upset
22.
not knowing how
many points she already collected
23.
or paying at
the counter
24.
and not having
the right loyalty card in her purse
25.
the result?
26.
frustration
27.
many people like
Karen
28.
they all want this
to stop
29.
find out in
the next episode whether they’ve found
30.
the solution
31.
so Karen can continue shopping
happily
32.
and so can
her friends...
33.
THE END (of
part 1) part 2 will be available as of August 20th © 2009 brain4s bvba / Sam Van Campenhout for Pay & Save www.payandsave.be All rights reserved 33 slides credits to Scott Gavin, the inventor of the ‘meet...concept’
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