2. Director: Joss Whedon
Producer: Kevin Fiege
Released: 4th May 2012
Studio: Marvel Studios
Distributed: Walt Disney Studios
Starring: Samuel L. Jackson, Chris Evans, Mark Ruffalo, Chris
Hemsworth, Scarlett Johansson, Jeremy Renner and Robert Downy
Budget: $220 Million
At Box Offices: $1,511,757,910
Short Synopsis: S.H.E.I.L.D, a law enforcement agency gather a
group of super heroes to protect the Earth from an Alien invasion.
The team encounter a lot of problems not only with the invasion but
3. Director: Pierre Morel
Producer: Luc Besson
Released: 30th January 2009, sequel was released on 4th October 2012 (
Studio: Europacorp, M6 Films, Grive Productions, Canal+, All Pictures
Media, TPS Star, M6, Wintergreen Productions
Distributed: Eurocorp Distribution, 20th Century Fox
Starring: Liam Neeson, Maggie Grace, Leland Orser, Jon Gries, David
Budget: $25 Million
At Box Offices: $226,830,568
Short Synopsis: A girl goes on holiday to France with her friend where she is
‘Taken’ by a group of men. The girls father goes out of his way to try and get
4. Director: Gavin Hood
Producer: Lauren Shuler Donner, Hugh Jackman, Ralph Winter and John
Released: 1st May 2009
Studio: Marvel Entertainment, Donner’s Company, Seed Productions,
Ingenious Film Partners, Big Screen Productions, Dune Entertainment
Distributed: Twentieth Century Fox
Starring: Hugh Jackman Liev Schreiber, Danny Huston, Dominic Monaghan,
Budget: $150 Million
At Box Offices: $ 373,062,864
A young Wolverine runs away from home with his step brother and then
later joins the army. The audience watch him as he grows up through
different wars where he never ages. After being captured during a war he is
recruited into a mutant team, which he leaves as he disagrees with their
methods. Years later he starts a new life until his step brother comes looking
for him. His brother supposedly kills his wife and Wolverine sets out to get
revenge. He later agrees to an operation and makes his bones adamantium. He
escapes when he finds out he will be used as a weapon. After his escape he
finds out that mutants are being taken an island where they are used to
make a mutant weapon. Wolverine then sets it upon himself to save them.
5. The genre I have chosen is Action. I have always enjoyed action films as they
keep me captivated and I love the fast pace scenes which comes with the genre.
Avengers Assemble and X-men Origins are both action-fantasy(super hero) films. These
films are based on marvel comic books. As they have a sub-genre of fantasy they were
able create extravagant action scenes, making the impossible possible. Action films
often throw characters ‘in at the deep end’ meaning they may have to encounter
physical challenges and be very resourceful.
The films I have chosen are somewhat because of the actors. As I like watching
films with these actors in, these films are more appealing to me. Liam Neeson is
well known for his roles as action heroes in films, so in my opinion this would
guarantee that Taken would be a good film(Star theory).
My Parents are a big influence when it comes to my genre choice. They’re also
very big fans of the action genre. My generation has been brought up on a lot of action
films, this is because technology has improved dramatically over the past few years. At
young age I also watched cartoons with marvel characters in them, this why I enjoy
marvel films so much, because I enjoy the action and I can look back at my childhood.
6. All of these films have had different forms of advertisements
whether it be poster, interactive web banner or television
commercial. Magazines such as Empire are also a big source of
information as they tell you about up and coming films, such as
Taken, Avenger Assemble and X-men Origin: Wolverine .
Merchandise was also released before these films such as
toys, t-shirts, posters and other synergies. With the Avengers and X-
men films both being from the Marvel franchise, the company was
able to re-release comic books, cartoons and other Marvel films.
All of these methods help promote the film and make the
audience more excited to see the films. Advertisements on TV and on
the Web are how I found out about these films. This maybe due my
generation’s love for watching television and using the internet.
7. Reception theory is a theory that tells us that your cultural
background is reflected in the things you like and your interests. The films
you like can depend on many different things such as where you were
brought up, when you were brought up and even your religion. For example;
if your parents were very religious and very political, you would be brought
up with strong religious and political views. Someone who was born in the
70’s may only like films from they’re era. People born in India may be
brought up on films form Bollywood.
Stereotypically the majority of males prefer action and adventure
films, whereas the majority of females enjoy romantic films, but this is not
always the case. Friends are also likely to influence your interests.
8. Star Theory is a theory that tells us that when a well known actor or
actress is in a film the audience is most likely to go and see it. When the actor is
liked for their other films, audiences have a high expectation of that actor in
other films. Sometimes this can have negative effect; if an actor or actress is
disliked by the public the audience is less likely to go and see the film. If an
actor who is often found in action/ adventure films and is very popular with
audiences is cast in a romance film, fans of that actor who may not like that
genre may watch the film.