This document discusses female advertising in Bangladesh. It begins by defining advertisement and explaining why female advertisement is preferred, with the top reasons being it is an enjoyable job, allows women to become public figures, leads to better career positions, and offers good payment and salaries. The document then shows growth rates in female advertising from 2000-2016 and lists some of the highest paying companies and newspapers/magazines. It also lists the top paying TV channels. The document outlines some of the key advertisement-related acts and laws in Bangladesh. It discusses some criticisms of female advertising such as neglecting women's support, religious issues, and obscenity. Finally, it provides some measures to stop the humiliation of women through advertising such as comparing male and

1. Welcome

3. Group Leader
NAIMA KHATUN
BBA 009 05 678
NAIMA KHATUN
BBA 009 05 678
NAIMA KHATUN
BBA 009 05 678
Ismat Jerin Mumu
BBA 009 05 682
Jannatul Nayem Rima
BBA 009 05 707
Md. Hasanul Karim
BBA 009 05 711

4. Female Advertising
in Bangladesh
4

5. What is
advertisement?
• The act or process of advertising is
called advertisement .
• something (such as a short film or a
written notice) that is shown or
presented to the public to help sell a
product or to make an announcement
is known as advertisement.

6. Why prefer female advertisement
75%
48%
38%
28%
Enjoyable Job
Female advertisement is a enjoyable job and carrier.
Public figure
In a short period of time , introducing a large amount of people.
Better position
Female advertisement can be go ahead in a better position.
Payment & Salaries
Majority percent female opinion , they can choose female
advertisement for good payment and salaries.

7. Growth Rate of female advertisement…
82% 75% 43% 18%
2016-2015 2010-2013 2005-2008 2000-2005

8. Highly paid company
• 4 Major company highly paid for female advertisement
• Grameenphone • Lux • Standard chartered Bank • Apex

9. • Daily star
• Text here.
• Prothomalo
• Text here
• shanonda
• Text here
• Canvas Magazine
• Text here
• Kalerkonto
• Text here.
Highly Paid Newspaper & Magazine

10. Highly paidTV channels

11. 1
2
3
4
5
Advertisements Prohibition Act, 1963
According to 2012 act
• Section 2(a) “advertisement” includes any notice,
circular or other document, displayed on any
house, building or wall, or published in any
newspaper or periodical,
• Television network management and control act
The Cinematograph Act,1918
• ..section 6
Punishment for contravention of this Act and rules
made thereunder.
The Censorship of Films Act, 1963
• Act no. XVIII, Section no.3: Constitution of the Board:
The Government may, by notification in the official Gazette, Constitute
a Board to be called Bangladesh Films Censor Board, for certifying films
for public exhibition in Bangladesh.1952… act, subsection 19…section2(b)
• The undesirable advertisement control act
Advertisement act of Bangladesh
• 5 steps

12. Female Advertisement criticisms
•Neglect•Support
• Steadily on the increase in modern
society.
• Brand promotional management
persons prefer advertisement.
• Education institution prefers
female students advertisement to
increase female education.
• Religious susceptibilities.
• Obscenity.
• Plagiarism

13. Measures to stop humiliation of women through advertisement
1
2
3
4
Comparing male female role in advertisement
Increasing more job recruitment
Non financial and financial incentives for women
Proper justification over women employee

14. Thank You
for being with us

15. Any Question