Sally Falkow

Pasadena, CA United States

PR social media strategist

Advertising / Marketing / PR

I’ve been an evangelist for online PR 2.0 for 10 years now – and the natural progression into social media for the past five years. My blog, Proactive Report, has grown to be a large part of my life and I regard it as my first priority – I try to blog every day, but I confess that I am not always successful. I do tweet every day. My aim is to bring PR practitioners the news and information they need to understand the rapidly changing media landscape and how it is affecting our lives. I teach a social media strategy class and have trained over 300 PR professionals from Fortune 100 companies,small businesses, individual entrepreneurs, large international PR agencies and bout