Digital PR: Media Relations in a Web 2.0 World
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Digital PR requires new skills and a new format for presenting corporate news. Jourrnalists are under pressure and need more help and support from PR but they need it in a digital format. Social media and search are used extensively by journalists and bloggers. PR people need to do the same.
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Digital PR: Media Relations in a Web 2.0 World
- 1. Media Relations in a Web 2.0 World What Journalists and Bloggers Want from PR People
- 3. Newsrooms Under Pressure Chronicling the Decline of Newspapers and the Rebirth of Journalism
- 6. The Press Release is Dead
- 7. Die, Press Release Die, Die, Die
- 11. Newsroom 2.0
- 15. Make it Easy to Take Your Content
- 17. Put Your News in Sections
- 20. Where Are We Headed? New Media Index from the Pew Research Center’s Project for Excellence in Journalism .
- 22. Where Does News Site Traffic Come From?
- 23. Is Your News in Facebook?
- 24. WSJ on Facebook
- 25. AP on Facebook