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What is driving social conversations ?
15,272 Social Mentions for DLD12
                             1pm – 2pm
                             •  Internet privacy discussions                                      1pm – 2pm
                             • Viviane Reding                                                     •  Arianna Huffington
                       900   •  Jonathan Harris                                                   •  Sheryl Sandberg
                                                                                3pm – 4pm
                       800                                     5pm – 6pm        •  Brian Chesky
                                                               •  Jack Dorsey   •  Drew Houston
                       700
# of Social Mentions




                       600

                       500

                       400

                       300

                       200

                       100

                        0
Social Demographics for DLD12



66% Male
34% Female
                          13% : Rest of World


40% 25-34 yrs old                               United States
                                                Germany
                                                United Kingdom
                                     US 36%
36% from the US
                                                Turkey
                                                Austria
                                                France
                                                Netherlands
                                                Italy
                            DE 28%
                                                Israel
                                                Spain
Social Mentions including Germany @ DLD12
 1,381 social mentions, 9.0% share of DLD12
Social Mentions about Privacy @ DLD12
560 social mentions, 5.2% share of DLD12
Appendix
Methodology

•    This social analysis is using the Radian6 platform and service.

•    DLD 2011 social mentions were analyzed from Jan 22 through Jan 24 at
     5pm

•    The DLD Radian6 profile includes the following keywords:
      –  “dld”
      –  “dld11”
      –  “dld12”
      –  “digital life design”
      –  “@dldconference”
      –  “dld2011”
      –  “dld2012”
Press & Blogger Contacts


Follow us on Facebook, Twitter and SlideShare for the daily social media
recaps of DLD12:
www.facebook.com/SalesforceDE
Twitter: @salesforceDE
www.slideshare.net/Salesforcede

Contacts press/ social media
Anja Plattner – Maisberger – +49 89 41 95 99 38
anja.plattner@maisberger.com
Claudia Linsenmeier – salesforce.com – +49 162 2589336

About Salesforce.com :
With 100,000+ customers, salesforce.com is the enterprise cloud computing
company that is leading the shift to the social enterprise. Social enterprises
leverage social, mobile and open cloud technologies to put customers at the
heart of their business.

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Radian6 Analysis DLD 2012 Summary

  • 1. What is driving social conversations ?
  • 2. 15,272 Social Mentions for DLD12 1pm – 2pm •  Internet privacy discussions 1pm – 2pm • Viviane Reding •  Arianna Huffington 900 •  Jonathan Harris •  Sheryl Sandberg 3pm – 4pm 800 5pm – 6pm •  Brian Chesky •  Jack Dorsey •  Drew Houston 700 # of Social Mentions 600 500 400 300 200 100 0
  • 3. Social Demographics for DLD12 66% Male 34% Female 13% : Rest of World 40% 25-34 yrs old United States Germany United Kingdom US 36% 36% from the US Turkey Austria France Netherlands Italy DE 28% Israel Spain
  • 4. Social Mentions including Germany @ DLD12 1,381 social mentions, 9.0% share of DLD12
  • 5. Social Mentions about Privacy @ DLD12 560 social mentions, 5.2% share of DLD12
  • 7. Methodology •  This social analysis is using the Radian6 platform and service. •  DLD 2011 social mentions were analyzed from Jan 22 through Jan 24 at 5pm •  The DLD Radian6 profile includes the following keywords: –  “dld” –  “dld11” –  “dld12” –  “digital life design” –  “@dldconference” –  “dld2011” –  “dld2012”
  • 8. Press & Blogger Contacts Follow us on Facebook, Twitter and SlideShare for the daily social media recaps of DLD12: www.facebook.com/SalesforceDE Twitter: @salesforceDE www.slideshare.net/Salesforcede Contacts press/ social media Anja Plattner – Maisberger – +49 89 41 95 99 38 anja.plattner@maisberger.com Claudia Linsenmeier – salesforce.com – +49 162 2589336 About Salesforce.com : With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business.