Salesforce Basecamp Copenhagen, April 3rd, 2019

1. S A L E S F O R C E B A S E C A M P C O P E N H A G E N
A Celebration of Trailblazers
Daljit Bamford
Chief Customer Officer

2. thank y u

3. Forward-Looking Statement
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered
on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.
Statement under the Private Securities Litigation Reform Act of 1995

4. Ohana Culture: Engaging All Stakeholders

5. Trailblazers
Business Is the Greatest Platform for Change
1% Time 1% Product
1-1-1 Model
3.5M+
Volunteer hours
$250M+
Grants
39K+
Nonprofits & Education
1% Equity

6. FY18 & FY17 revenues as recasted under ASC
606. All prior fiscal years are under prior
accounting accounting ASC 605.
Doing Well and Doing Good
$1.7B
FY11
$2.3B
FY12
$3.1B
FY13
$4.1B
FY14
$5.4B
FY15
$6.7B
FY16
$8.4B
FY17
Doing Well and Doing Good
Eleven Consecutive Years
Fortune ‘100
Best Companies
to work for®’
$10.5B
FY18
$13.3BFY19
Celebrating Salesforce’s 20th Birthday!

7. Pretend You’ve Never Heard of
Salesforce as “CRM”

8. Customer
Success
Platform
Integration
Analytics Platform &
Ecosystem
EngagementIndustries
Communities
Marketing
ServiceProductivity
Commerce
Sales
Enablement
Trailblazer COMMUNITY
Intelligent
Customer 360
Get startedwithEssentials

9. Trailblazers
NO QUEUE,
NO CHECKOUT.
(NO, SERIOUSLY.)

10. Amazon-ization

11. 4th Industrial
Revolution
3rd Industrial
Revolution2nd Industrial
Revolution1st Industrial
Revolution
STEAM ELECTRICITY
COMPUTING
CONNECTIVITY
1700s 1800s 1900s Today
We Are All Moving Forward

12. We Are All Connected
Welcome to the Fourth Industrial Revolution

13. Our Path Together
Industrial Revolutions are those
rare moments when
fundamental scientific advances
enable whole
new bodies of technology
to emerge.
This sets off waves of
business innovation that
creatively transform companies,
industries, and ultimately the
whole economy.
Technology
Applications
Scientific
Advances
Business
Innovations

14. SELF-
ACTUALIZATION
Pursue Inner Talent,
Creativity, Fulfillment
SELF-ESTEEM
Achievement, Mastery, Recognition, Respect
BELONGING – LOVE
Friends, Family, Spouse, Lover
SAFETY
Security, Stability, Freedom from fear
PHYSIOLOGICAL
Food, Water, Shelter, Warmth
Maslow’s Hierarchy of Needs
The Theory of Human motivation

15. SELF-
ACTUALIZATION
Pursue Inner Talent,
Creativity, Fulfillment
SELF-ESTEEM
Achievement, Mastery, Recognition,
Respect
BELONGING – LOVE
Friends, Family, Spouse, Lover
SAFETY
Security, Stability, Freedom from fear
PHYSIOLOGICAL
Food, Water, Shelter, Warmth
WIFI
BATTERY
Maslow’s Hierarchy of Needs….is evolving
The Theory of Human motivation

16. *http://www.kurzweilai.net/the-law-of-accelerating-returns
**https://techcrunch.com/2018/05/17/technology-innovation-on-the-second-half-of-the-chessboard/
We have reached the ‘Second half of the chessboard..’**
“63 doublings ultimately totalled 18 million trillion grains of rice” – Ray Kurzweil*

17. Trailblazers
The classrooms of the future?

18. Product & Industry Keynotes
“In many industries and countries,
the most in-demand occupations
or specialities did not exist 10 or
even 5 years ago, and the pace
of change is set to accelerate.”
“By one popular estimate,65% of
children entering primary school
today will ultimately end up
working in completely new job
types that don’t yet exist.”
- World Economic Forum The Future of Jobs
Higher Education in a World Where
Students Never Graduate

19. https://engineering.salesforce.com/salesforce-research-
deep-learning-breakthroughs-d83c8b2ac4c3
AI = Intelligent insights x Accessible use cases
Redefining how we will all connect and engage with our customers
”Our mission is to bring the power
of AI to CRM, and Salesforce
Research is focussed on bringing
cutting edge algorithms into the
Salesforce CRM ecosystem,
ensuring that our customers
benefit from the latest
breakthroughs in AI”
- Richard Socher Chief Scientist (Founder of Metamind)
November 2016

21. Trailblazers
Alexa……what shall we do next?

22. Einstein Voice Assistant
for Salesforce Users
Einstein Voice Bots
for your customer
Updates | Briefing | Dashboards
Introducing: Einstein Voice
“Talk to Salesforce”

23. Alexa…..Look!

24. “The Tech”
is no longer the hard part

25. Customer
Success
Platform
Integration
Analytics Platform &
Ecosystem
EngagementIndustries
Communities
Marketing
ServiceProductivity
Commerce
Sales
Enablement
Trailblazer COMMUNITY
Intelligent
Customer 360
Get startedwithEssentials

26. Collect
…with permission …with Humility …with Consideration
Evaluate Apply
The Big Data Version of the Hippocratic Oath

27. Spotlight on our Trailblazers
Rebecca Wright
Head of Marketing Innovation
Camilla Ramby
EVP & CMO
Anne-Marie Blaire
Chief Digital Officer

28. THANK YOU!
Visit our sponsors in the Campground Area
Platinum sponsors:
anInfosyscompany
Gold sponsors: