Try these proven sales demo tips to improve your product demos and wow your prospects with a visually appealing and crisp presentation.

1. Do most of your sales
demos close deals or
close doors?

2. Hopefully, it’s the former, but
either way, there’s always room
for improvement. That’s why
we put together this list of
10 proven tips for sales demos
that convert more prospects
into customers.

3. Research about
prospect beforehand

4. Do extensive research about
the history/current job role of the
prospect. Besides, know well
about the challenges/pain points
their department could be facing
and how you can help in solving
them.

5. Don’t discuss every
single feature

6. It’s easy to get carried away
when you’re eager to explain
how great your product is. But
your prospect doesn’t need to
hear every detail of every
feature. Not only will you bore
them with an overly long
presentation, but they’re more
likely to forget the relevant
points if they’re drowned out
with information the prospect
doesn’t care about.

7. Focus on resolving
challenges

8. Rather than listing the various
features of your product, focus
on communicating the USPs in
a language your prospects can
understand.

9. Showcase more visual
content

10. Our mind is developed in a way
that remembers images more
than the text and those visuals
leave a lasting impression.
Incorporate relevant visual
content that will entice
prospects through facts, graphs
and other infographic material.

11. Don’t forget to
rehearse

12. No one is interested in listening
to sales pitches without
direction. Rehearse in advance
to build your confidence and get
the idea of how long will you
able to finish your demo with all
the relevant points in between.

13. Encourage two-way
conversation

14. A two-way conversation is an
ideal situation when it comes to
close your deal. Engage
prospects by answering each
and every question and keep
them thinking about how your
product would fit into their life.

15. Test before you
go live

16. Make sure all the technical
aspects related to your demo
like Internet connection/video
connector etc should be
functioning well to avoid any
mishap in front of the client.

17. Work on the
presentation
structure

18. Like any good article, your
demo should also have a brief
introduction, middle discussion,
and amicable end. Try to
include core features in your
demo and how your product has
an edge over competitors.

19. Conclude with a
nice CTA

20. Concluding your demo should
be an affirmative step as it will
take the lead in the right
direction. Make sure you share
the pitch deck with all the
relevant decision-makers to
make the deal forward.

21. Follow-up till the
last breath

22. Closing any deal comes with
vigorous follow-ups that will
count with your numerous
phone calls, emails and
gentle reminders that compel
prospects to revert their next
step and open doors to future
communication.