1. No.11 Cadogan Gardens has partnered with Errol Douglas salon to create ‘Haute Hat Hair’ for
Royal Ascot
March 2015
No.11 Cadogan Gardens have partnered with leading luxury hair salon Errol Douglas to create
the ultimate ‘Haute Hat Hair’ package in celebration of Royal Ascot this June.
Guests at No.11 can experience a two night stay in a beautiful suite with Champagne on arrival
as well as full English breakfast daily. On the morning of the races, guests will be chauffeur driven
to the Errol Douglas salon in Knightsbridge where they will receive a mini manicure and have their
hair styled to perfection in preparation for Royal Ascot. The package will include:
 A choice of Classic or Avant-garde styling
 Blow dry or Up do depending on hat style
 Re-varnish
 Glass of Champagne
Senior stylists at Errol Douglas will not only style but also share their top hat hair tips to maintain the
style when the guest wishes to remove the hat. Following the Errol Douglas experience, No.11
Cadogan Gardens can arrange for a car to pick guests up from the salon and whisk them on to
a day at the races.
“Myself and the Errol Douglas Salon team are delighted to partner with our stylish neighbour No. 11
Cadogan Gardens on a service designed specifically for that tricky hat hair challenge for guests
attending the races. With the right expertise and styling there’s no need to keep the hat on for the
post-race parties, and we’re delighted to be styling and sharing tips on how to do it seamlessly”
Errol Douglas
The No.11 Cadogan Gardens and Errol Douglas ‘Haute Hair Package’ starts from £1,350 based
on a two night stay in a luxury suite with daily breakfast and a hair appointment at the Errol
Douglas salon with a senior stylist as well as a re-varnish. The package also includes a bottle of
Champagne and a chauffeur service to the salon and on to Royal Ascot
*Package is only valid for a minimum stay of two nights between 16 – 20 June 2015
To book, contact +44(0)207 730 7000 or reservations@no11cadogangardens.com
For more information please visit: www.no11cadogangardens.com
For information on Errol Douglas please visit: www.erroldouglas.com
Hair by Anna Baker, Senior Artistic Stylist, Errol Douglas Salon
Photography by Morgan Hill – Murphy www.morganhill-murphy.com
Hats by Susie Hopkins www.susiehopkins.co.uk

2. No.11 Cadogan Gardens Media Contact:
London Kirsten Mills/Alicia Lowes
SW3 2RJ Tel: 020 7581 4111
Tel: +44 (0) 207 730 7000 Email: kirsten/alicia@sadlerandco.com
reception@no11cadogangardens.com
Notes for Editor
No. 11 Cadogan Gardens is located just off Sloane Street in the heart of Chelsea. A member of
the internationally recognised brand Small Luxury Hotels of the World, this enchanting urban
hideaway is full of character and charm. Originally built as four separate Victorian townhouses
by Lord Chelsea in the 19th century, No. 11 Cadogan Gardens has a unique and rich heritage
forming part of the historical Cadogan Estate.
No. 11 Cadogan Gardens is perfectly located for guests to enjoy local attractions such as The
Saatchi Gallery, Harrods, Harvey Nichols, The Royal Court Theatre, The Natural History Museum,
The Victoria & Albert Museum and the Kings Road.
Anna Baker, Senior Artistic Stylist’s tips for easy “Haute Hat Hair”
Classic elegant hats and fascinators:
To best flatter classic millinery shapes, look more towards a polished and voluminous blow
dry. The essence of this look is to complement and enhance the silhouette of such traditional
shape and to go for a bouncy blow dry with oodles of body that supports the width of wide
brimmed hats, or glossy groomed lengths that balance the height with fascinators.
Avant-garde hats and fascinators:
The more creative and elaborate the style of your hat, the greater the opportunity is to do it
justice by pairing it together with beautifully dressed updos. They not only compliment the
flamboyance, but also enhance the drama and architectural statement that this type of hat
commands.
Seamless no “hat hair” race day to night transition – 5 easy tips:
1. Product preparation is vital for hair that will last, so working through a heat styling balm to
eliminate any potential frizz, and layering with a firm hold mousse before drying delivers strength
and volume.
2. Even for those who wear their hair sleek and straight, hats can flatten even further at the
roots. Blow dry with a large bristle brush and set using extra-large Velcro rollers. This will
guarantee root lift without creating a wave through the lengths.
3. Backcombing is back! The easiest way to give a little structure to the softest of hair, is to take
a fine toothed comb and begin from the hairline, continuing all around to the crown. Take 2
inch width sections and hold up and away from the scalp, place the comb two inches back
from the roots and slowly but firmly comb back 2-3 times creating a puffed and full backcomb
at the roots. Spritz a little hairspray over each section as you go then smooth the hair surface
lightly using a flat bristle brush.
4. Hairspray etiquette - when using finishing spray blast up and into your hair rather than the
classic 'halo' of spray which will sit on the top of the hair and weigh it down. Full blow dries or
updos need gravity defying support so this technique acts as scaffolding to aid hold

3. 5. When removing your hat, above all take your time. Your hair stylist can explain how the hat
fits into the direction the hair has been styled, so follow the tips as you remove it to not disturb
your overall look. Remove any grips around Alice band bases before pulling it away, or place
fingers behind combs as you remove to not drag the hair with it. Always keep a miniature
hairspray in your handbag with a small comb to tidy strands after.