Content marketing workshop with live critiques Explosive B2B Sales Growth With Content Marketing Chemistry of the landing page sales engine How to Dominate Your Market With Content Budgeting for content marketing in 2016 Calculating your 2015 marketing budget: How much marketing do you really need? Why Digital Marketing Should Be Half-man, Half-machine Sales and Marketing “Alignment” Isn’t Enough: Now What? Revealing the True Costs and Building Blocks of B2B Lead Generation The Six Pillars of B2B Lead Generation Overcoming Demand Gen Resource Constraints: Headcount, Execution, and Budget Be a Database Marketing Mind Reader Lead Chemistry-- The Formula to Fuel Your Funnel Sales Readiness In the Digital Age Proving Marketing's Worth: What B2Bs Need to Measure and Why [Marketing Metrics] 
![Proving Marketing's Worth: What B2Bs Need to Measure and Why [Marketing Metrics]](https://cdn.slidesharecdn.com/ss_thumbnails/provingmarketingsworth-121115113745-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)